How to Use Facebook Graph Search to Learn About Your Fans

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Facebook Graph Search can be an excellent tool for brands to learn more about who their Fans are and what other things they like. Marketers can use this information to craft their marketing messages as well as set up interest targeting for their advertising.

Following are examples of searches that I ran to learn more about the Facebook Fans of Jon Loomer Digital. Clearly, some of this information is more valuable than others.

Feel free to run similar searches to learn more about the people who like your Facebook Page!

1. Pages liked by people who like…

This is what they call “overlap.”

facebook graph search pages liked How to Use Facebook Graph Search to Learn About Your Fans

2. Pages liked by people who like [two pages]…

How about another qualifier! Now it gets interesting…

facebook graph search pages liked by people who like How to Use Facebook Graph Search to Learn About Your Fans

3. Favorite interests of people who like…

These are the things you should add to the Precise Interests area when targeting your Facebook ads.

Social Media obviously isn’t a surprise. But Photography and Travel? Interesting!

facebook graph search favorite interests How to Use Facebook Graph Search to Learn About Your Fans

4. Groups of people who like…

Maybe you should join some of these groups?

facebook graph search groups How to Use Facebook Graph Search to Learn About Your Fans

5. Pages liked by Marketers who like…

That’s right, you can filter by occupation. Valuable!

facebook graph search occupation How to Use Facebook Graph Search to Learn About Your Fans

6. Pages liked by people over the age of 25 who like…

Okay, now let’s focus only on people over the age of 25…

facebook graph search age How to Use Facebook Graph Search to Learn About Your Fans

7. Pages liked by women who like…

Or filter by gender!

facebook graph search gender How to Use Facebook Graph Search to Learn About Your Fans

8. Pages liked by men over the age of 25 who live in Australia and who like…

Okay, let’s combine four different qualifiers now…

facebook graph search four qualifiers How to Use Facebook Graph Search to Learn About Your Fans

9. Favorite interests of women over the age of 25 who live in United Kingdom and who like…

And one more…

facebook graph search interests four qualifiers How to Use Facebook Graph Search to Learn About Your Fans

10. Places in Denver, Colorado visited by people who like…

My people like sports and fish!

facebook graph search places How to Use Facebook Graph Search to Learn About Your Fans

11. Restaurants in Denver, Colorado visited by people who like…

Would be great for brick and mortar businesses.

facebook graph search restaurants How to Use Facebook Graph Search to Learn About Your Fans

12. Movies liked by people who like…

Sure, this may not be particularly helpful for my brand. But what if my business was in the entertainment industry?

facebook graph search movies liked How to Use Facebook Graph Search to Learn About Your Fans

13. Games played by people who like…

Again, this may be more helpful for a company that built a Facebook game. And you’d probably want to use more qualifiers like gender and age.

My Fans love Criminal Case!

facebook graph search games played How to Use Facebook Graph Search to Learn About Your Fans

14. Favorite music of people who like…

Happy to see there are no boy bands at the top!

facebook graph search favorite music 600x568 How to Use Facebook Graph Search to Learn About Your Fans

Your Turn

Any other searches that you’ve found valuable that you’d like to add to the list? Let me know in the comments below!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Carey

    WOW! I’ve been waiting for this post, Jon. Can’t wait to use this valuable information.

  • Scott Linklater

    I get zero results for all those searches using your page, my page and any other page??? :(

    • http://jonloomer.com/blog Jon Loomer

      Possible that the lingo is different depending on the location? Many times I started typing in a search, and Facebook automatically recommended something else.

  • Thanasut Vudthivichai

    Great post again. Thanks Jon!

  • Corey Potter

    Thanks SOO much for this post, is there a reference somewhere for the different modifiers and types of things you can search for? The ideas in this post are an amazing place to start!

    • http://jonloomer.com/blog Jon Loomer

      Thanks, Corey! Actually, I was looking for the same and only came to these through trial and error. If you find anything, let me know!

  • LinRP

    Jon–this is so generous and valuable. Thank you SO much. I was doing some of it, but your examples opened the floodgates.

  • http://marismith.com/ Mari Smith

    @jonloomer:disqus — you are such a hoot! I love the way your mind works!! :)

  • http://www.linkedin.com/in/annelizhannan Anneliz Hannan

    This is a great help Jon, always appreciate your tutorials and insight.

  • http://antoniocalero.com/ Antonio Calero

    What a great compilation of examples on how to leverage the power of Graph Search (and I’m sure there would be hundreds more!) BTW, do you have this function available yet? Lucky you….I’m still waiting…

    • http://jonloomer.com/blog Jon Loomer

      Thanks, Antonio! I was only able to write this because I FINALLY have it. You have to be getting it soon!

      • http://antoniocalero.com/ Antonio Calero

        Well…if it’s true what they say that “good things take time”, then this should be AWESOMELY GREAT :) (how much it’s been ? 6 months? )

        • http://jonloomer.com/blog Jon Loomer

          I think it’s been six months!

  • Kenneth

    That’s amazing, I want it!!! (seems a never-ending wait here in Australia until we get FB features)

  • Cécile Chabot

    Hello Jon, this is really valuable indeed. I signed up for graph search for my author page… and am now on the waiting list.

    • http://jonloomer.com/blog Jon Loomer

      For me, the most value here is in the potential. It’s interesting right now. But it could be great!

  • Efrat Dekel

    how reliable is it? no indication of how many fans overlap between 2 pages.

  • venkyiyer58

    I presume I will get my graph search sometime in this lifetime. Till then, I will experience it second hand, as with Jon Loomer.

    • Kirien Sangha

      You and me both. I’m not sure why the UK is so far behind.

  • Law @ Drumtrip

    Would be lovely if I had access to it yet!!

  • http://bajabybus.com/ Ian Wright

    Still waiting here too……

  • Adam G

    great post! one key limitation here though is that while you can filter to your hearts desire, you can’t sort.

    If you want to see which movies your page’s fans like, for example, you can but the list isn’t sorted by which one is liked by the most people. right now, it just says “People like this movie.” if it said “X people like this movie” or if you could sort by group size, it would be a legit game changer.

    • http://jonloomer.com/blog Jon Loomer

      Good point, Adam! Would be a nice option.

      • https://www.odesk.com/o/profiles/users/_~~6822e5762fbbd55e/ Filip Galetic

        Agreed. Also it’s sometimes not clear if the criteria for ranking the results is having your own friends like the brand as the top results almost always have a few of my own network liking it. Could it be connected?

  • http://www.ferreemoney.com/ Neil Ferree

    I’m sure Google+ engineers are licking their chops • some in envy most in oh yeah!

  • Kim Jimenez

    GANGSTER review! As always, thanks for the great information. I love the spam feature, it really helps me figure out what an audience likes/dislikes. It’s so much easier to see it right on the ads dashboard than have to export data, wish more of the insights you can view on the exported version were on the dashboard!

    • http://jonloomer.com/blog Jon Loomer

      GANGSTER is exactly the sentiment I was going for!

  • https://www.odesk.com/o/profiles/users/_~~6822e5762fbbd55e/ Filip Galetic

    Finally got access today and this article is helping me a lot making sense of it in marketing my clients – thanks!

  • SA4imedia

    Really great information. Thank you.

  • http://msileanespeaks.com/ Ileane

    Thanks for this Jon. I’m listening to your recent chat with Amy which referred back to this strategy. Very helpful! I actually turned graph search off (by changing my language to UK English) because I didn’t realize it could be used this way but now I see how handy it is for running promotions.

  • Kajal Patel

    Super cool! (y)

  • http://www.valerialandivar.com/ Valeria Landivar

    This is Amazing!!!! Thanks Jon :)

  • http://nitishdhiman.com/ Nitish Dhiman

    Once again Jon Come with a cracking post. Great work Jon

  • Brett Fogle

    What do you do with this information?

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