Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics

Facebook Video Ads Audience Metrics CTA

Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…

Edit Facebook Ads: Link Thumbnail Image, Headline, Text, Description

How to Edit Facebook Ads: Link Thumbnail, Headline, Text and Description

Advertisers can edit the thumbnail image, headline, text and description of link ads — even dark or unpublished posts. Here’s how…

How to Target Facebook Users Based on Purchase Behavior

Facebook Ads Purchase Behavior Targeting

You can target Facebook users with ads based on the things they buy away from Facebook. Sound crazy? It’s amazing. Here’s how…

Facebook Call-to-Action Buttons: Create for Ads and Organic Posts

Facebook Call-to-Action Buttons

You can now add native call-to-action buttons to organic link posts and Facebook ads. Here’s how you can do it!

Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)

Facebook Website Custom Audiences

Facebook is rolling out Website Custom Audiences — possibly the most intriguing update that’s been made to advertising in quite some time.

14 Facebook Marketing Goals for 2014

Facebook Marketing Goals

Are you ready to increase leads and revenue from Facebook in 2014? Start by experimenting with these 14 strategies…

Facebook Ads Glossary: Reference of All Important Terms [Infographic]

Facebook Ads Glossary

Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!

Advanced Facebook Advertising with Andrew Foxwell

Pubcast Andrew Foxwell

This is a good one! Pop open a beer, and learn the latest on costs per acquisition based on placement, FBX, budgets, frequencies and a whole lot more!

How You Can STILL Create an Online Facebook Offer

How to create online Facebook offer

Back in June, Facebook announced they’d be eliminating online Offers. They did… or did they? Here’s how you can still create them!

10 Very Recent Facebook Changes You May Have Missed

Facebook 5 Star Rating

Facebook has made a flurry of changes recently that impact marketers that you likely missed. Here’s a look at 10 of them!