Facebook Power Editor: Track and Optimize for Multiple Conversions

Facebook Power Editor Track Optimize Multiple Conversions

With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…

How to Create Effective Facebook Ad Reports for Clients

Facebook Ad Reports for Clients

One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…

How to Create Facebook Website Custom Audiences for Multiple Websites

Facebook Website Custom Audience Multiple Websites

Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here’s how…

Facebook Ad Dayparting: Schedule Specific Times and Days to Run

Facebook Ad Scheduling Dayparting

Facebook advertisers can now use dayparting in Power Editor to select the specific days and times they want their ads to run. Here’s how…

Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics

Facebook Video Ads Audience Metrics CTA

Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…

Edit Facebook Ads: Link Thumbnail Image, Headline, Text, Description

How to Edit Facebook Ads: Link Thumbnail, Headline, Text and Description

Advertisers can edit the thumbnail image, headline, text and description of link ads — even dark or unpublished posts. Here’s how…

How to Target Facebook Users Based on Purchase Behavior

Facebook Ads Purchase Behavior Targeting

You can target Facebook users with ads based on the things they buy away from Facebook. Sound crazy? It’s amazing. Here’s how…

Facebook Call-to-Action Buttons: Create for Ads and Organic Posts

Facebook Call-to-Action Buttons

You can now add native call-to-action buttons to organic link posts and Facebook ads. Here’s how you can do it!

Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)

Facebook Website Custom Audiences

Facebook is rolling out Website Custom Audiences — possibly the most intriguing update that’s been made to advertising in quite some time.

14 Facebook Marketing Goals for 2014

Facebook Marketing Goals

Are you ready to increase leads and revenue from Facebook in 2014? Start by experimenting with these 14 strategies…