We’ve been told to limit the frequency of posts to our Facebook Page or risk a poor EdgeRank or increased negative feedback. But does the data support the claim?
What, When and How to Post on Facebook [Infographic]
June 22, 2012 By 6 Comments
Dan Zarella of Hubspot studied 1.3 Million Facebook posts to determine what, when and how you should post on Facebook to get the most likes, comments and shares.
How to Create a Facebook Ad or Sponsored Story
June 22, 2012 By 2 Comments
Looking to create a Facebook ad or Sponsored Story utilizing the new ad create flow and objectives? Watch this tutorial first!
What Facebook Needs: Lists for Pages
June 11, 2012 By 2 Comments
Now that I’m scheduling posts to reach Facebook fans who are awake when I’m asleep, I suddenly see a significant need for a new feature: Facebook Lists for Pages.
5 Things to Promote with Facebook Promoted Posts
June 7, 2012 By 9 Comments
Facebook Promoted Posts are available, but what types of content should you promote? Facebook would tell you to promote everything, but you need to discriminate.
How to Create Facebook Promoted Posts
June 6, 2012 By 20 Comments
Don’t like that you’re only reaching 16% of your Facebook fans? Now you can easily promote those posts to your fans directly from your Page with Promoted Posts.
New Facebook Ads 20 Times More Effective
June 4, 2012 By 27 Comments
I know the title sounds crazy. In one day, I spent less than $20 on the new Facebook ads to net 351 new Likes on an ad that was previously ineffective.
New Facebook Ad Create Flow: Small Changes, Big Questions
June 3, 2012 By 2 Comments
Facebook has completely redone the ad create flow, and there are some material changes to the way that Facebook advertising will work. You need to know…
Facebook Marketing: What Are Your Biggest Obstacles?
May 29, 2012 By Leave a Comment
What are your biggest obstacles around Facebook marketing? Ask your questions, and I’ll try to provide answers in my next podcast!
8 Steps to Facebook Marketing with Limited Time
May 15, 2012 By 10 Comments
Not everyone has a few hours per day to nurture a Facebook audience. If you lack time, you can still make an impact. Here is how you can get the most out of Facebook…
Why You Should Use Facebook Page Post Ads
May 14, 2012 By 3 Comments
During the past week, I ran Facebook advertising and focused entirely on Page Post Ads that targeted current fans. Here are the results and why you should try them, too.
Does Facebook Timeline Impact Brand Engagement? [Study]
May 11, 2012 By 5 Comments
It’s been a month since I revealed my initial results since switching to Timeline, so it’s time for another update. Does Facebook Timeline increase engagement?
5 Creative Uses of Facebook Offers for Businesses
May 9, 2012 By 13 Comments
Think of the possibilities that Facebook Offers can provide small businesses. Here are five ways you can use Facebook Offers and Fans will stalk your Page and updates.
How to Grow to 3,000 Facebook Likes in 6 Months
May 9, 2012 By 18 Comments
I created my Facebook Page on November 2, 2011. Six months later, I am quickly approaching 3,000 Likes. I did it ethically and on a tight budget. Here’s how…
How to Request Facebook Offers for Your Page
May 5, 2012 By 3 Comments
Facebook Offers are slowly being rolled out to certain types of small businesses. If you don’t yet have access, this is how to contact Facebook and request Facebook Offers for your Page.
