If Facebook blows up tomorrow, what will you have left? Don’t rely entirely on Facebook. Make sure that your business invests in these three things.
If Facebook Blows Up Tomorrow: 3 Investments Your Business Must Make
November 13, 2012 By 13 Comments
11 Factors That Drive a Facebook Content Plan That Works
November 9, 2012 By 25 Comments
There are 11 factors that drive a Facebook content strategy that works. These should be the source of your inspiration before you get started…
TechCrunch: Your Facebook Page Reach is Down Because You’re Spammy
November 7, 2012 By 20 Comments
TechCrunch reports some interesting facts that could explain the drop in Reach for some Pages. Is your Page spammy? Here’s how to find out.
Experiment: Status Updates vs. Photos in Facebook Reach
November 5, 2012 By 26 Comments
I conducted an experiment covering two weeks. Reach for my status updates are double my photos, but then things get interesting…
What Facebook Page Notifications and Pages Feed Could Mean for Business
October 31, 2012 By 34 Comments
Two features — Page notifications and Pages Feed — are being tested or rolled out. This could mean big changes in the future for businesses.
The Night I Stopped Marketing on Facebook (It’s Not What You Think)
October 31, 2012 By 39 Comments
A strange thing happens when you stop worrying about EdgeRank, Reach and things outside of your control and focus on being human on Facebook…
Some of Your Facebook Fans Will Never See Your Posts Again
October 30, 2012 By 43 Comments
Some of your Fans are active on Facebook and will never see a post of your again. And it’s not Facebook’s fault. How many do you have?
Is Facebook Page Reach for Status Updates Up? Prove It!
October 29, 2012 By 5 Comments
Many are reporting a rise in Facebook Page status update Reach while the Reach for Photos is going down. Use this spreadsheet to confirm your results!
Fan Page Friday: Don’t LIKE It Unless You LOVE It
October 23, 2012 By 18 Comments
Is Fan Page Friday effective? Or does it lead to more empty Facebook Likes, which drives down Reach and engagement?
Facebook Promoted Posts: The Problem With Spam [Part 1]
October 21, 2012 By 14 Comments
Have you noticed a spam problem when you use Facebook Promoted Posts? You’re not alone. This is why it happens, even when you target Fans Only…
Jon Loomer Talks… Episode #19 [Podcast]
October 20, 2012 By Leave a Comment
Listen to this episode to get an exclusive offer — Save $40 on my Facebook Page Strategic Review! You’ll need the keyword to redeem.
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One on One: Burning the Boats with Amy Porterfield
October 19, 2012 By 7 Comments
Facebook marketing rock star Amy Porterfield tells her story about where she’s been, how she got here and how you can be successful in business, too.
Your Facebook Page Reach is Down, and Your Fans Don’t Care
October 18, 2012 By 22 Comments
Is your Facebook Page reaching fewer people? Maybe. But don’t bother them with a copy and paste status update. They care less than you think.
Update: Facebook Insights Helper 1.1
October 17, 2012 By 7 Comments
A tool that helps you effortlessly analyze daily, weekly and monthly trends that impact your Facebook Page has been updated!
Facebook Page Secret: Create a HUGE Image for Your Timeline [Infographic]
October 12, 2012 By 16 Comments
Want to create an enormous image banner beyond the 843×403 Highlight dimensions like Facebook did for their Timeline? Here’s how you do it…
