Facebook announced that they will be removing attribution for posts published with third party tools. Here is why this is good for everyone…
Attribution Removal for 3rd Party Publishing on Facebook Good for All
December 19, 2012 By 4 Comments
Spotted: Is Facebook Page Reach Back Up?
December 18, 2012 By 14 Comments
I recently noticed my Facebook Page Reach tripled. I used Barometer to determine Organic Reach doubled recently. Here is the data.
5 Step Facebook Marketing Action Plan
December 17, 2012 By 20 Comments
Last week, many brands suffered from negative response when their marketing messages were rejected. Here is what you can do to avoid a similar fate.
The Facebook Fake-Like: Enough of the Unscientific BS
December 12, 2012 By 11 Comments
Is there a problem with Facebook fake-liking? Don’t know. Is it user error? Possibly. Is there a problem with bad journalism? Likely.
Overrated and Misused Stats: The Moneyball of Facebook Marketing
December 10, 2012 By 9 Comments
What Facebook marketing metrics are misused? Overrated? Underrated? Let’s apply the concept of Moneyball to focus on the stats that matter.
Facebook Advertising Guidelines Change: No to Discounts
December 6, 2012 By 12 Comments
Facebook has updated their Advertising Guidelines to disallow ads that include price or purchase information, most notably discounts. Why?
Facebook Page Post vs. Timeline and Tab Exposure
December 6, 2012 By 2 Comments
How does the exposure of your Page posts compare to that of your Page Timeline and tabs? I decided to find out for my Page…
Glossary of Facebook Ad Types and Terms
December 2, 2012 By 8 Comments
Facebook advertising can be overwhelming for new and veteran users, so use this glossary of ad types and terms as a helpful reference.
Five Ways Facebook is Improving for Brands That You Probably Missed
November 29, 2012 By 19 Comments
Lost in the complaints about EdgeRank recently are five interesting enhancements that could improve effectiveness of marketing on Facebook.
Yes, You Have to Pay to Reach Some of Your Facebook Fans
November 28, 2012 By 9 Comments
Is Facebook forcing you to pay to reach some of your Facebook Fans? Yep. And not only does it make sense, it makes Facebook a better place.
Facebook Semantics: What’s More Viral, Photos or Status Updates?
November 20, 2012 By 1 Comment
What’s more viral on Facebook, photos or status updates? The answer could depend on how you define “viral” and will provide starkly different results.
Facebook’s Black Friday Missed Opportunity
November 20, 2012 By 6 Comments
Facebook is missing a huge opportunity on Black Friday. They have countless brands creating Offers, but there’s no way to easily find and compare.
Facebook Page Profile Photo Problem: The Fix
November 19, 2012 By 17 Comments
Have you noticed that your Facebook Page profile photo suddenly doesn’t quite fit the design with your cover photo? Here’s the solution.
Fact or Fiction: Facebook is Pay to Play
November 16, 2012 By 17 Comments
We’ve heard a lot lately about how Facebook is now Pay to Play, forcing brands to promote to be seen. Is this true? I decided to crunch the numbers.
Survey: Would You Pay for Facebook Page Business Suite Upgrade Package?
November 13, 2012 By 20 Comments
Facebook Page admins are noticing a survey under their admin panel asking if they’d pay $25 per month for a business suite upgrade package.
