Social Media that Makes a Difference
Facebook announced that they will be removing attribution for posts published with third party tools. Here is why this is good for everyone…
I recently noticed my Facebook Page Reach tripled. I used Barometer to determine Organic Reach doubled recently. Here is the data.
Last week, many brands suffered from negative response when their marketing messages were rejected. Here is what you can do to avoid a similar fate.
Is there a problem with Facebook fake-liking? Don’t know. Is it user error? Possibly. Is there a problem with bad journalism? Likely.
What Facebook marketing metrics are misused? Overrated? Underrated? Let’s apply the concept of Moneyball to focus on the stats that matter.
Facebook has updated their Advertising Guidelines to disallow ads that include price or purchase information, most notably discounts. Why?
How does the exposure of your Page posts compare to that of your Page Timeline and tabs? I decided to find out for my Page…
Facebook advertising can be overwhelming for new and veteran users, so use this glossary of ad types and terms as a helpful reference.
Lost in the complaints about EdgeRank recently are five interesting enhancements that could improve effectiveness of marketing on Facebook.
Is Facebook forcing you to pay to reach some of your Facebook Fans? Yep. And not only does it make sense, it makes Facebook a better place.
What’s more viral on Facebook, photos or status updates? The answer could depend on how you define “viral” and will provide starkly different results.
Facebook is missing a huge opportunity on Black Friday. They have countless brands creating Offers, but there’s no way to easily find and compare.
Have you noticed that your Facebook Page profile photo suddenly doesn’t quite fit the design with your cover photo? Here’s the solution.
We’ve heard a lot lately about how Facebook is now Pay to Play, forcing brands to promote to be seen. Is this true? I decided to crunch the numbers.
Facebook Page admins are noticing a survey under their admin panel asking if they’d pay $25 per month for a business suite upgrade package.
May 20, 2013
May 16, 2013
May 15, 2013
May 13, 2013
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