The 50 Most Valuable Facebook Marketing Lessons and Tutorials of 2013

Facebook Marketing Guide

Need a roadmap to Facebook marketing success? Start with this list of the 50 most popular posts of 2013…

Facebook FBX: How to Target Key Email Recipients

Facebook FBX Retargeting Lists

Did you know that you can retarget users who have opened your emails with Facebook ads? This is done with FBX, using Perfect Audience. Here’s how…

Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them

Auto-Play Facebook Video Ads

It’s been nearly a year since Facebook initially discussed plans for auto-play video ads. Backlash delayed the launch, but these ads will work.

10 Very Recent Facebook Changes You May Have Missed

Facebook 5 Star Rating

Facebook has made a flurry of changes recently that impact marketers that you likely missed. Here’s a look at 10 of them!

How to View the Comments on a Dark or Unpublished Facebook Post

How to View Comments on Unpublished Facebook Posts

Unpublished Facebook posts are very effective for advertising, but monitoring the comments can be a challenge. Here’s how, complete with video!

How to Get Around Facebook’s 20-Percent Text Rule on Ad Images

Facebook Ads Image 20 Percent Rule

How do you get around Facebook’s 20-percent text rule associated with ad images? It may be easier than you think…

Increasing Facebook Likes: You’re Building a Number, Not a Business

Facebook Likes Number Who Cares

Before you start setting goals for your Facebook Page, you must first take a step that most brands — obsessed with the wrong numbers — will miss.

Problem: Update Article with New Image Size for Facebook Optimization

Facebook Thumbnail Image Optimization

The new thumbnail image size for Facebook link shares creates new opportunities, but also big headaches. Here’s a solution to one common problem.

Facebook Timeline Promotions Are Now Legal: What You Need to Know

Facebook Contests Rules Change

Facebook has loosened their restrictions on Page Timeline contests and promotions. What does this mean and how can you take advantage of it? I explore.

Be Like Mari: 5 Tips for Facebook Page Admins from Mari Smith’s Page


Want to succeed at Facebook marketing? Be like Mari! Mike Gingerich takes a close look at the five things you can learn from Mari Smith’s page.

Attribution Removal for 3rd Party Publishing on Facebook Good for All

Facebook attribution removal third party publishing

Facebook announced that they will be removing attribution for posts published with third party tools. Here is why this is good for everyone…

Spotted: Is Facebook Page Reach Back Up?

Has Facebook Post Reach Doubled

I recently noticed my Facebook Page Reach tripled. I used Barometer to determine Organic Reach doubled recently. Here is the data.

5 Step Facebook Marketing Action Plan

5 Step Facebook Marketing Action Plan

Last week, many brands suffered from negative response when their marketing messages were rejected. Here is what you can do to avoid a similar fate.

The Facebook Fake-Like: Enough of the Unscientific BS

Facebook Fake Liking

Is there a problem with Facebook fake-liking? Don’t know. Is it user error? Possibly. Is there a problem with bad journalism? Likely.

Overrated and Misused Stats: The Moneyball of Facebook Marketing

Moneyball of Facebook Marketing

What Facebook marketing metrics are misused? Overrated? Underrated? Let’s apply the concept of Moneyball to focus on the stats that matter.