Facebook Power Editor: Track and Optimize for Multiple Conversions

Facebook Power Editor Track Optimize Multiple Conversions

With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…

The 50 Most Valuable Facebook Marketing Lessons and Tutorials of 2013

Facebook Marketing Guide

Need a roadmap to Facebook marketing success? Start with this list of the 50 most popular posts of 2013…

Facebook FBX: How to Target Key Email Recipients

Facebook FBX Retargeting Lists

Did you know that you can retarget users who have opened your emails with Facebook ads? This is done with FBX, using Perfect Audience. Here’s how…

Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them

Auto-Play Facebook Video Ads

It’s been nearly a year since Facebook initially discussed plans for auto-play video ads. Backlash delayed the launch, but these ads will work.

10 Very Recent Facebook Changes You May Have Missed

Facebook 5 Star Rating

Facebook has made a flurry of changes recently that impact marketers that you likely missed. Here’s a look at 10 of them!

How to View the Comments on a Dark or Unpublished Facebook Post

How to View Comments on Unpublished Facebook Posts

Unpublished Facebook posts are very effective for advertising, but monitoring the comments can be a challenge. Here’s how, complete with video!

How to Get Around Facebook’s 20-Percent Text Rule on Ad Images

Facebook Ads Image 20 Percent Rule

How do you get around Facebook’s 20-percent text rule associated with ad images? It may be easier than you think…

Increasing Facebook Likes: You’re Building a Number, Not a Business

Facebook Likes Number Who Cares

Before you start setting goals for your Facebook Page, you must first take a step that most brands — obsessed with the wrong numbers — will miss.

Problem: Update Article with New Image Size for Facebook Optimization

Facebook Thumbnail Image Optimization

The new thumbnail image size for Facebook link shares creates new opportunities, but also big headaches. Here’s a solution to one common problem.

Facebook Timeline Promotions Are Now Legal: What You Need to Know

Facebook Contests Rules Change

Facebook has loosened their restrictions on Page Timeline contests and promotions. What does this mean and how can you take advantage of it? I explore.