It’s a rumor I’ve heard quite a bit about lately. A trick that appears to game Facebook and lead to more reach and engagement. Does it work?
Controlled Test Results: Facebook Organic Reach is Under Reported
I stumbled upon an inconsistency related to Reach. And after a controlled test, I had my answer: Facebook is under reporting Organic Reach.
Why Our Obsession with Facebook Page Post Reach is All Wrong
The angry mob is gaining steam. They have their torches and pitchforks ready. Will you join them? Read this first…
An Experiment: Testing Facebook’s News Feed Filtering Algorithm
Marketers are reporting a drop in Organic Reach. Are brands being squeezed? I decided to put this theory to the test by documenting my own News Feed.
14 Steps to Succeeding at Facebook Marketing
Some marketers fail at Facebook. Chances are, they don’t do many of these 14 things that are common among those who succeed on the platform…