Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?

Facebook Reach

What percentage of your fans — who were online at the time — did you reach with your post? Learn how to find out here…

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

Brands Reach Facebook News Feed

The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?

Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]

Facebook Insights Glossary by Jon Loomer

Every important Facebook Insights term — popular and obscure — in one infographic, broken down into Reach and Impressions, Engagement and Fan Data.

Experimenting with Facebook Website Custom Audiences

Social Media Pubcast Jon Loomer

This week’s Pubcast includes reactions and reflections on the SME Top 10 list, experimenting with WCAs, email vs. Facebook referrals and more!

Text Updates Devalued in the Facebook News Feed… Now What? [Video]

Facebook Text Updates Devalued Video

Facebook is limiting the reach of text updates from brand pages. Why are they doing it and what should you do? Details in this video!

Do Multi-Image Facebook Posts Lead to Increased Reach and Engagement?

Do Multi-Image Facebook Posts Bring More Reach?

It’s a rumor I’ve heard quite a bit about lately. A trick that appears to game Facebook and lead to more reach and engagement. Does it work?

Mini-Webinar Replay: Facebook Organic Reach Under Reported (Sneak Peek)

Webinar 11

In this episode, the following topics are covered: 1. Facebook Under Reporting Organic Reach 2. Sponsored Stories Going Away April 9 3. New Q & A Feature 4. Q&A SNEAK PEEK! Every week, I conduct a free mini-webinar to catch you up on everything that’s happening in the world of advanced Facebook marketing. These webinars […]

Controlled Test Results: Facebook Organic Reach is Under Reported

Facebook Organic Reach Under Reported

I stumbled upon an inconsistency related to Reach. And after a controlled test, I had my answer: Facebook is under reporting Organic Reach.

14 Facebook Marketing Goals for 2014

Facebook Marketing Goals

Are you ready to increase leads and revenue from Facebook in 2014? Start by experimenting with these 14 strategies…

The 50 Most Valuable Facebook Marketing Lessons and Tutorials of 2013

Facebook Marketing Guide

Need a roadmap to Facebook marketing success? Start with this list of the 50 most popular posts of 2013…

More than Reach: How to Check These Important Metrics

More Than Just Reach How to Check Other Data

Your Facebook page’s Organic Reach is probably down, but what about the metrics that matter? Here is a step-by-step guide for how you can check…

Why Our Obsession with Facebook Page Post Reach is All Wrong

Facebook Post Reach Obsession

The angry mob is gaining steam. They have their torches and pitchforks ready. Will you join them? Read this first…

How to Maximize Organic Reach in the Facebook News Feed

6 Ways to Increase Organic Reach in the Facebook News Feed

Think you’re screwed and can’t reach your Fans in the Facebook News Feed? Think again. Do these six things to increase your Organic Reach!

An Experiment: Testing Facebook’s News Feed Filtering Algorithm

Testing Facebook News Feed Filtering

Marketers are reporting a drop in Organic Reach. Are brands being squeezed? I decided to put this theory to the test by documenting my own News Feed.

14 Steps to Succeeding at Facebook Marketing

14 Steps to Successful Facebook Marketing

Some marketers fail at Facebook. Chances are, they don’t do many of these 14 things that are common among those who succeed on the platform…