Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics

Facebook Video Ads Audience Metrics CTA

Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…

Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?

Facebook Reach

What percentage of your fans — who were online at the time — did you reach with your post? Learn how to find out here…

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

Brands Reach Facebook News Feed

The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?

Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]

Facebook Insights Glossary by Jon Loomer

Every important Facebook Insights term — popular and obscure — in one infographic, broken down into Reach and Impressions, Engagement and Fan Data.

Experimenting with Facebook Website Custom Audiences

Social Media Pubcast Jon Loomer

This week’s Pubcast includes reactions and reflections on the SME Top 10 list, experimenting with WCAs, email vs. Facebook referrals and more!

Text Updates Devalued in the Facebook News Feed… Now What? [Video]

Facebook Text Updates Devalued Video

Facebook is limiting the reach of text updates from brand pages. Why are they doing it and what should you do? Details in this video!

Do Multi-Image Facebook Posts Lead to Increased Reach and Engagement?

Do Multi-Image Facebook Posts Bring More Reach?

It’s a rumor I’ve heard quite a bit about lately. A trick that appears to game Facebook and lead to more reach and engagement. Does it work?

Mini-Webinar Replay: Facebook Organic Reach Under Reported (Sneak Peek)

Webinar 11

In this episode, the following topics are covered: 1. Facebook Under Reporting Organic Reach 2. Sponsored Stories Going Away April 9 3. New Q & A Feature 4. Q&A SNEAK PEEK! Every week, I conduct a free mini-webinar to catch you up on everything that’s happening in the world of advanced Facebook marketing. These webinars […]

Controlled Test Results: Facebook Organic Reach is Under Reported

Facebook Organic Reach Under Reported

I stumbled upon an inconsistency related to Reach. And after a controlled test, I had my answer: Facebook is under reporting Organic Reach.

14 Facebook Marketing Goals for 2014

Facebook Marketing Goals

Are you ready to increase leads and revenue from Facebook in 2014? Start by experimenting with these 14 strategies…