Facebook Analytics Funnels are great for understanding the value of a post reaction, comment, share, or message. Here is a step-by-step guide to find it…
Facebook Analytics, the Pixel, and Events
In order to take advantage of Facebook Analytics, you need to use pixel Events. Here are details on how you can use Analytics and how to set Events up…
3 Benefits of Facebook Analytics
Facebook Analytics is a powerful tool to visualize your sales funnel, lifetime value of users, and how organic and paid strategies intersect. Here’s how…
New Feature: Facebook Creative Split Testing
Facebook creative split testing is an update of Facebook’s built-in split testing feature to help advertisers test to find the best-performing ad unit.
Facebook Ads Dynamic Language Optimization
Facebook has launched Dynamic Language Optimization to dynamically show ads in the right language for the audience reached. Here’s how to use it…
Facebook Messenger Customer Chat Plugin: Closed Beta
The Facebook Messenger Customer Chat plugin makes it easy to provide potential customers with quick chat support on your website. Here’s how I’m using it…
Facebook Campaign Goals: What You Need to Know
You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals When viewing the performance of your campaign, ad set, or ad, Facebook generates a Results column… By default, […]
