Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics

Facebook Video Ads Audience Metrics CTA

Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…

8 Effective Targeting Strategies for Building Facebook Page Likes

Facebook Page Likes Targeting Strategies

If you want to build a highly relevant Facebook audience, you need to target the right people. Here are eight groups to start with today…

Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?

Facebook Clicks Website Clicks Difference

Many Facebook advertisers using metrics like Clicks, CTR and CPC are over reporting their results. Here’s why…

How Much Should You Budget for Facebook Ads?

Facebook Ads Budget

Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here’s a process to get it right.

Edit Facebook Ads: Link Thumbnail Image, Headline, Text, Description

How to Edit Facebook Ads: Link Thumbnail, Headline, Text and Description

Advertisers can edit the thumbnail image, headline, text and description of link ads — even dark or unpublished posts. Here’s how…

New BIGGER Facebook Right Hand Column Ads: What You Need to Know

New Bigger Facebook Sidebar Right Hand Column Ads

Facebook is rolling out a dramatic change to sidebar or right hand column ads, making them bigger, engaging and possibly more expensive. More here…

Facebook Audience Insights: Learn About Those Connected to Your Business

Facebook Audience Insights

Facebook Audience Insights is a powerful tool to help businesses learn more about their fans and customers and apply that to improve ad targeting…

How to Target Facebook Users Based on Purchase Behavior

Facebook Ads Purchase Behavior Targeting

You can target Facebook users with ads based on the things they buy away from Facebook. Sound crazy? It’s amazing. Here’s how…

How to Target Facebook Users Based on the Car They Drive

Facebook Power Editor Behavior Targeting Automobile

You can target Facebook users based on the car they drive, when they bought or leased it, whether they are in the market for a new car and more…

Core Audiences: How to Target Facebook Ads Using Behaviors

Facebook Advertising Behavioral Targeting

Advertisers can target Facebook users based on behaviors on and away from Facebook. Here’s how, complete with examples…