The Value of a Facebook Post [Experiment]

Value of a Facebook Post

I determined that the value of one of my recent Facebook posts is $989.47. Here’s how I determined that value and how you can do it, too…

Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

Facebook Daily Unique Reach

With the Daily Unique Reach feature in Power Editor, Facebook allows you to limit the number of times you reach users with ads to once per day.

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

Facebook URL Tags

Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here’s a real-life example to show you how it can be done…

A Tour: Facebook Rolls Out Changes to Ad Sets and Ads

Facebook Ad Set and Ad Changes

Facebook is rolling out changes to ad sets and ads. While some changes are cosmetic, some ad functionality. Here’s what you need to know…

How to Drive More Website Traffic with Facebook Ads

Facebook Ads Drive Website Traffic

Facebook drives by far the most social referrals to websites, but are you benefitting? Here’s how you can drive more traffic to your website…

Facebook Power Editor: Track and Optimize for Multiple Conversions

Facebook Power Editor Track Optimize Multiple Conversions

With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…

Facebook Updates Custom Audiences TOS: No Scraping UIDs

Facebook Custom Audiences TOS Scraping UIDs

Many advertisers have used scraping of UIDs to create Custom Audiences. Facebook has made changes to explicitly prohibit and prevent this.

How to Create Effective Facebook Ad Reports for Clients

Facebook Ad Reports for Clients

One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…

How to Create Facebook Website Custom Audiences for Multiple Websites

Facebook Website Custom Audience Multiple Websites

Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here’s how…

No More Facebook Like-Gating: What It Means and Why You Should Care

No More Facebook Like Gating

Facebook will no longer allow marketers to incentivize the like through an app. So what does that mean and how does that change things? Read on…