Facebook WCA: How to Create a Sales Funnel Without Email Addresses

Nurture Sequence Without an Email Address

The typical sales funnel with an email nurture sequence is effective but has a major flaw. Here’s the fix with Facebook Website Custom Audiences.

Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

Facebook Conversions

Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…

Facebook Lookalike Audiences: Website Visitors, Fans and Conversions

New Facebook Lookalike Audiences

Facebook now allows advertisers to create Lookalike Audiences based on fans, Website Custom Audiences, conversion pixels and more…

Facebook Advertising Campaign Structure: A Hands On Tour

Facebook Campaign Structure Tour

Here is a step-by-step tour of the new Facebook advertising campaign structure using Ad Sets, complete with a real-world example…

New Facebook Advertising Campaign Structure: The Addition of Ad Sets

Facebook Campaign Structure Ad Sets

Facebook has updated the advertising campaign structure to include a third level, ad sets. Here’s everything you need to know…

The Death of Facebook Interest Targeting: Shifting Budget Priorities

Facebook Interest Targeting

Interest targeting of Facebook ads was once the best way to reach your ideal audience. That’s no longer the case. Do these things first…

Facebook Call-to-Action Buttons: Everything You Need to Know [Video]

Facebook Call-to-Action Buttons Video

Have you started to use Facebook’s new call-to-action buttons on organic posts and ads? Here’s what you need to know…

WCA Lookalike: Target Facebook Users Similar to Website Visitors

Facebook Website Custom Audience Lookalike

Facebook now allows you to target users similar to people who have visited your website in ads via Lookalike Audiences. Here’s all you need to know…

Facebook Call-to-Action Buttons: Create for Ads and Organic Posts

Facebook Call-to-Action Buttons

You can now add native call-to-action buttons to organic link posts and Facebook ads. Here’s how you can do it!

How to Increase Likes on Facebook with Ads [Video]

Increase Facebook Likes Ads Video Jon Loomer

Learn how you can increase your relevant Facebook likes through the use of Facebook ads. Detailed strategy includes features and ad types to use…

Facebook Website Custom Audiences: Increase Fans, Traffic and Sales

Facebook Website Custom Audiences Strategies

Facebook Custom Audiences are a great tool for increasing relevant fans, traffic and sales with ads. Here are a few powerful strategies to execute…

Facebook Website Custom Audiences: What You Need to Know [Video]

Website Custom Audiences Video by Jon Loomer

In this video, Jon Loomer tells you everything you need to know about Facebook’s latest powerful advertising tool: Website Custom Audiences.

Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)

Facebook Website Custom Audiences

Facebook is rolling out Website Custom Audiences — possibly the most intriguing update that’s been made to advertising in quite some time.

The 50 Most Valuable Facebook Marketing Lessons and Tutorials of 2013

Facebook Marketing Guide

Need a roadmap to Facebook marketing success? Start with this list of the 50 most popular posts of 2013…

Facebook Ads Glossary: Reference of All Important Terms [Infographic]

Facebook Ads Glossary

Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!