Product Description
An exhaustive, personalized review of your Facebook Page and marketing by Jon based on your Page’s goals and priorities.
The review will be conducted after you return a three-page questionnaire (you’ll be sent this document upon purchase) that will provide background on your Page and advertising efforts. This product consists of the following:
- 30-minute (approximate) screen-cast video, walking through your Page as he makes observations and recommendations
- 10-minute (approximate) screen-cast video, walking through analysis and recommendations around up to three Facebook ad campaigns
- 2-page overview of the main recommendations covered in the videos
- Customized list of links that will help you execute Jon’s recommendations
- Thorough competitive analysis of the efforts of three competitors on Facebook as comparison.
The Page Review will focus on the following areas:
- Basics: Page Name, Username, Description
- Imagery: Cover Photo, Profile Photo, Tab Icons
- Facebook Tabs
- Content Strategy
- Other Functionality: Highlights, Pins, Recommendations, Milestones
- Advanced Strategies: Growth, Advertising
The Ad Review will focus on the following areas:
- Imagery
- Copy
- Targeting
- Bidding
- Campaign Types
- Split Testing
