A 30-percent surcharge on boosts? If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a 30-percent charge on all boosts from the Facebook and Instagram iPhone apps. If that sounds like something you should try to avoid, that’s a smart reaction. Meta even encourages it…. Read more »
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Facebook Page Review Spam
Facebook page reviews have become completely worthless… When page reviews first became a thing around a decade ago, they were helpful. People provided (mostly) honest reviews of my content and that rating was a source of pride. But now It’s a primary target of spam attacks on Facebook. The reason for that is that you… Read more »
Meta Shuts Down Facebook Podcasts
Meta is shutting down Facebook Podcasts. The damage is less about what we’re losing and more about what could have been. Let me explain…
The Imperfection of Facebook Ads Frequency Capping
Facebook doesn’t strictly enforce frequency capping. Here’s how I figured that out, and what you can do about it.
Learn Facebook Ads Tips in Quick Audio Shots
I started a new series of Facebook ads tips in quick (and fun!) audio clips called Pubcast Shots. Listen to several tips here.