Don’t want to get your Facebook ad rejected? Make sure not to abbreviate “Facebook” or “Instagram” in your ad copy. Here’s a story about what happens…
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The Value of Facebook Pixel Events
Facebook pixel events are not only beneficial, they are required for any serious advertiser. Here are six benefits provided to those who utilize events…
Fail Brilliantly: Seven Years Later
A few days ago, I hit the 7-year anniversary of getting laid off for the second time, which began my entrepreneurial journey. Here’s my reflection…
Facebook Ad Bid Strategies: Lowest Cost and Target Cost
Advertisers can use Facebook ad bid strategies to get the lowest cost or set a target cost that may be better for scaling to higher budgets. Here’s an explanation of how and when to use both…
Facebook Analytics, the Pixel, and Events
In order to take advantage of Facebook Analytics, you need to use pixel Events. Here are details on how you can use Analytics and how to set Events up…