This is a subject that’s been on my mind lately. I keep asking myself… What are the reasons that social media campaigns fail? …and I keep coming back to one thing. Sure, lack of knowledge contributes. Lack of planning. Lack of resources. Lack of time. If you were to create a list, these items would […]
A couple of weeks back, I wrote about the Six (Almost Free and) Free Digital Marketing Steps Essential to Your Business. While I didn’t make the distinction, I presumed that five of these six steps (claiming a Facebook Place, claiming a Venue on Foursquare, claiming a business on Google, claiming a business on Bing and […]
I feel so naive. I’ve been on Facebook for five years. I first used it for business purposes five years ago when the NBA (I was an employee) partnered with Facebook to have an application developed. Yes, this was so long ago that you couldn’t create your own app. And this was when businesses had […]
So… Timeline is here. If you’ve been careful about your Facebook privacy up until now, you have nothing to fear. Going through the following steps will be a piece of cake. But if you’ve ignored your privacy, thinking no one would notice… Well, you might wanna block off some time. The following is a very […]
First thing’s first. What’s Pinterest? Let’s allow them to define it: Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is […]
I’ve shown you How to Create a Facebook Ad. I’ve also shown you How to Create a Successful Facebook Ad Campaign. Heck, I’ve even shown you How to Measure Facebook Ad Success. But today, I’m going to talk about the only Facebook advertising metric that matters. Cost Per Like Previously, I took you through the […]
These coupons no longer exist, so the body of this blog post has been deleted. Even if you spend $1 per day, spend the amount of money it takes to run and start experimenting with Facebook ads.