Eric and Emily Holterman came to be with a problem: They had recently purchased a 1,008 square foot condo in the mountains of Silverthorne, Colorado, and they wanted to promote its availability as a rental. I love finding solutions to problems, and this was a fun one. I did the following for them: Created a […]
I hate excuses. Far too often, small business owners tell me that they don’t have the time or money to get digital. The thing is, many of the steps they can take cost nothing or close to nothing to execute. There is no excuse. If you don’t take these steps, you are leaving money on […]
We’ve already established that if you’re a business owner, your brand needs to be on Facebook. There are very few exceptions to this rule. Make no mistake, however, certain industries can benefit more than others. There is no industry with more Facebook marketing opportunities than the food industry. It is a perfect fit. That’s why […]
As many of you already know, I’ve been working on a Facebook marketing eBook for the past month or so. It’s based largely on the content from this site, but focused in one area and neatly packaged. There are also three worksheets at the end of it that will help you as you think through […]
These coupons no longer exist, so the body of this blog post has been deleted. Even if you spend $1 per day, spend the amount of money it takes to run and start experimenting with Facebook ads.
While anyone who copies and pastes a Facebook update about hovering over your name to uncheck comments and likes qualiifies as misinformed, it’s clear there remains momentum behind an underlying sentiment. I’ve written two posts about the phenomenon (this one and this one) that continue to get steady traffic. Will asking friends to uncheck comments […]
A few months ago, Facebook launched subscriptions, giving people the ability to follow the public posts of others without becoming a “friend.” Likewise, this presented an opportunity for public figures to allow people to follow them in a less corporate and official way than becoming a “fan” of a page. As soon as this feature […]