How To: Facebook Page

This is an extensive list of Facebook Page “How To” tutorials. If you have questions regarding how to do anything with your Facebook Page, start here!

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Facebook lead ads are being rolled out, allowing marketers to easily collect leads. Updates include desktop, carousel, video and CRM integration.


5 Ways You Aren't Using Facebook Ad Reports

Are you using Facebook ad reports to their full potential? Here are five ways you can uncover goldmines of information about your campaigns...


Facebook Audience Insights: 5 Groups You Should Analyze

Audience Insights is a powerful free Facebook tool that helps you break down your audiences. Here are 5 audiences you should analyze...


Facebook Saved Audiences: How to Save Time Creating Facebook Ads

Many advertisers complain that creating Facebook ads is time consuming, but the truth is that Saved Audiences are a simple way to increase efficiency.


Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Those who have the most success with Facebook ads have mastered remarketing with Website Custom Audiences. Here's everything you need to know...


Facebook Business Manager: Common Issues Explained

Facebook Business Manager is powerful, but it's a source of confusion and frustration as well. Here's an exhaustive list of issues explained...


How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy

While focus may be on Facebook ads, a small treasure trove of targeting nuggets can help refine that targeting with a low budget Twitter campaign...


LIVE: Hands On With Facebook Livestreaming Video Through Mentions

Facebook Live has launched, giving public figures the ability to stream live video to fans. Here is my hands on experience -- the good and very bad...


The Missed Opportunity: How Brands Are Missing Out on Facebook

Brands have it all wrong on Facebook, and they're missing a major opportunity. Here's a closer look at what they're doing wrong and should be doing...


See First: Facebook Gives Users Control, Make It Easier to Avoid You

Facebook has given users more control of their News Feed, but does that simply mean that it is now easier for users to avoid your content?


How to Use Facebook’s Upgraded Website Custom Audience Pixel

Facebook's new pixel for Custom Audiences and Conversion Tracking offers many great features. Implementing it requires a very specific process...


New Facebook Ads Manager: A Complete Guide

The new Facebook Ads Manager is rolling out globally, and it's slick! Here's a complete guide of everything you need to know, including new features.


How to Build a Brand From Scratch With the Help of Facebook

Building a new brand from scratch can be a challenge. But here's how to do it with the help of Facebook passion pages and advertising...


How Many Facebook Fans Visit Your Website or Convert?

How valuable is your Facebook fan base? Use this exercise to find out how many of your fans visited your website, opted in or bought from you.


How Much Do Facebook Fans Still Matter?

Do Facebook fans still matter? When it comes to ad targeting, you may be surprised by my answer. Of course, there's a huge caveat...


Facebook Ads: 9 Factors That Impact Cost Per Conversion

There are nine main factors that impact cost per conversion when running Facebook ads. Advertisers must understand them in order to succeed...


Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here's a guide to help you understand when to use each...


Increased Post Frequency Is Helping and Killing Facebook Organic Reach

Brands are posting more frequently than ever on Facebook, and this can lead to both a positive and negative effect on organic reach. Here's how...


Facebook Brings More Advertising Control to Location Targeting

Facebook is adding some powerful ad targeting options: target by physical address, people who live in a location, recently in a location or traveling.


Priority List: 13 Audiences to Target Using Facebook Ads

Not sure which groups of people you should target with your Facebook ads? Here's a priority list of 13 audiences you should consider targeting and why.


Facebook Ads Relevance Score, Positive and Negative Feedback

Facebook is rolling out relevance scores to help advertisers understand what is and isn't working. Here's what it means for your ads...


Facebook Dynamic Product Ads: Everything You Need to Know

Facebook's dynamic product ads could just change everything. Dynamically surface ads featuring the right products to the right people. Here's more...


How to Create Multi-Product Facebook Ads in Power Editor

Multi-product Facebook ads can now be created in Power Editor. Here's an overview of what you need to know and how to do it...


The 4-Step Approach to Effective Facebook Ad Targeting

Are you lost on a Facebook ad targeting strategy that works? Start with this 4-step approach for traffic, fan base building, opt-ins and sales...


How to Promote a Podcast with Facebook Ads

Driving podcast episode downloads in iTunes and Stitcher can be a challenge. But here's a process that you can use to do just that using Facebook ads.


How Brands Can Maximize Facebook Organic Post Targeting by Interest

Facebook marketers can now target their organic posts to fans with particular interests. Here's how to determine the best interests to target...


The Ideal Naming Convention for Facebook Advertising Campaigns

The secret to an efficient Facebook advertiser who can quickly run informative custom ad reports is found within the campaign naming convention...


Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers

Are you using Facebook's custom ad reports? It's an awesome tool, and here's your checklist to help you start mastering it today...


Facebook Remarketing: 8 Effective Website Custom Audience Strategies

Advertisers are finding great success remarketing with Facebook Website Custom Audiences. Here are 8 ways you can start using them, too.


Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

With the Daily Unique Reach feature in Power Editor, Facebook allows you to limit the number of times you reach users with ads to once per day.


A Tour: Facebook Rolls Out Changes to Ad Sets and Ads

Facebook is rolling out changes to ad sets and ads. While some changes are cosmetic, some ad functionality. Here's what you need to know...


How to Drive More Website Traffic with Facebook Ads

Facebook drives by far the most social referrals to websites, but are you benefitting? Here's how you can drive more traffic to your website...


Facebook Power Editor: Track and Optimize for Multiple Conversions

With Facebook's Power Editor, you can track and optimize for multiple conversions. Here's how and why it's so important...


How to Create Effective Facebook Ad Reports for Clients

One of a consultant's biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here's your template...


How to Create Facebook Website Custom Audiences for Multiple Websites

Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here's how...


Facebook Ad Dayparting: Schedule Specific Times and Days to Run

Facebook advertisers can now use dayparting in Power Editor to select the specific days and times they want their ads to run. Here's how...


Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics

Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here's what you need to know...


8 Effective Targeting Strategies for Building Facebook Page Likes

If you want to build a highly relevant Facebook audience, you need to target the right people. Here are eight groups to start with today...


Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?

Many Facebook advertisers using metrics like Clicks, CTR and CPC are over reporting their results. Here's why...


Edit Facebook Ads: Link Thumbnail Image, Headline, Text, Description

Advertisers can edit the thumbnail image, headline, text and description of link ads -- even dark or unpublished posts. Here's how...


Facebook Audience Insights: Learn About Those Connected to Your Business

Facebook Audience Insights is a powerful tool to help businesses learn more about their fans and customers and apply that to improve ad targeting...


How to Target Facebook Users Based on Purchase Behavior

You can target Facebook users with ads based on the things they buy away from Facebook. Sound crazy? It's amazing. Here's how...


How to Target Facebook Users Based on the Car They Drive

You can target Facebook users based on the car they drive, when they bought or leased it, whether they are in the market for a new car and more...


Core Audiences: How to Target Facebook Ads Using Behaviors

Advertisers can target Facebook users based on behaviors on and away from Facebook. Here's how, complete with examples...


Core Audiences: How to Target Facebook Ads Using More Demographics

Facebook now provides a goldmine of demographic targeting power thanks to the new Core Audiences feature. Here is everything you need to know...


Advanced Facebook Ads: View Performance by Placement and Demographics

Your Facebook ad reports can help you break down performance by age, gender, country, placement and more. Here's how...


Facebook WCA: How to Create a Sales Funnel Without Email Addresses

The typical sales funnel with an email nurture sequence is effective but has a major flaw. Here's the fix with Facebook Website Custom Audiences.


Facebook Conversion Tracking: Why Aren't the Numbers Adding Up?

Conversion numbers from Google and Facebook rarely add up. Here's why, and what you can do about it...


Facebook Lookalike Audiences: Website Visitors, Fans and Conversions

Facebook now allows advertisers to create Lookalike Audiences based on fans, Website Custom Audiences, conversion pixels and more...


Facebook Advertising Campaign Structure: A Hands On Tour

Here is a step-by-step tour of the new Facebook advertising campaign structure using Ad Sets, complete with a real-world example...


WCA Lookalike: Target Facebook Users Similar to Website Visitors

Facebook now allows you to target users similar to people who have visited your website in ads via Lookalike Audiences. Here's all you need to know...


Facebook Call-to-Action Buttons: Create for Ads and Organic Posts

You can now add native call-to-action buttons to organic link posts and Facebook ads. Here's how you can do it!


Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)

Facebook is rolling out Website Custom Audiences -- possibly the most intriguing update that's been made to advertising in quite some time.


More than Reach: How to Check These Important Metrics

Your Facebook page's Organic Reach is probably down, but what about the metrics that matter? Here is a step-by-step guide for how you can check...


Facebook FBX: How to Target Key Email Recipients

Did you know that you can retarget users who have opened your emails with Facebook ads? This is done with FBX, using Perfect Audience. Here's how...


How You Can STILL Create an Online Facebook Offer

Back in June, Facebook announced they'd be eliminating online Offers. They did... or did they? Here's how you can still create them!


How to View the Comments on a Dark or Unpublished Facebook Post

Unpublished Facebook posts are very effective for advertising, but monitoring the comments can be a challenge. Here's how, complete with video!


4 Creative Ways to Target Your Email List with Facebook Custom Audiences

Now that Facebook has rolled out Custom Audiences to all advertisers, it's time to look at some creative ways that you can use them...


Facebook Saved Target Group Change: Create Audience Using Ad

Facebook allows you to create Saved Target Groups in Power Editor to prefill your targeting options. But now there's an option to create it from an ad.


New Facebook Page Level Export: What’s Gone and What’s New

Facebook's Page Level Export has been updated. As a result, nine tabs and 19 stats are going away and being replaced by seven new tabs and one stat.


How to Sell on Facebook: A Detailed, 9-Step Guide

If you aren't making money on Facebook, you're wasting your time. There are no shortcuts. Here is a detailed, 9-step guide to get you started.


How to Use Labels to Organize Your Facebook Ads

Is your Facebook advertising a disorganized mess? You should use a simple and often ignored feature within Power Editor: Labels!


How to Get Around Facebook's 20-Percent Text Rule on Ad Images

How do you get around Facebook's 20-percent text rule associated with ad images? It may be easier than you think...


How to Use Google Analytics to Track Facebook Referrals

Google Analytics can be a powerful tool for tracking your effectiveness in driving traffic from Facebook. Here is a step-by-step guide.


Problem: Update Article with New Image Size for Facebook Optimization

The new thumbnail image size for Facebook link shares creates new opportunities, but also big headaches. Here's a solution to one common problem.


How Much Should You Spend on Facebook Ads?

Trying to figure out how much to spend on Facebook ads? This provides recommended costs based on getting likes, engagement, conversions and more.


Facebook Ads Changes: Link Share Images Getting BIGGER

Facebook recently announced that the thumbnail image for link share ads will get drastically bigger. Here's what you need to know...


Facebook Promoted Posts: A Proven Strategy to Target Fans and Non-Fans

Don't use that Boost Post button! But here's a detailed, step-by-step tutorial on how to properly target Fans and non-Fans without breaking the bank.


Facebook Embedded Posts: What You Need to Know

Facebook Embedded Posts are now available to all. Here is what it is, how to do it and the various things you need to know as a marketer.


4 Most Powerful Facebook Advertising Tools [Webinar Replay and Slides]

Here is a replay of the webinar and corresponding slides. Tools featured are Conversion Tracking, Conversion Specs, Custom Audiences and Ad Reports.


Facebook Offsite Conversion Tracking: How to Set Conversion Value

Do you know how to set Conversion Value when you create an offsite pixel using Conversion Tracking with Facebook ads? Here's how you do it!


The Secret Process to Increasing Facebook Likes

While I've written countless blog posts on increasing relevant Facebook Likes, this one's different. This is a proven PROCESS that leads to results!


The Hidden Meaning of Offsite Conversions from Facebook Ads

Are the conversion numbers Facebook is reporting not what you think they are? I did some investigative work...


How to Set Up a Facebook Advertising Account for Consultants

Many consultants have asked me how to set up separate Facebook advertising accounts for different clients to keep billing, ads and reports separate.


Facebook Power Editor vs. Self-Serve Ad Tool: Bidding

This is a comparison of the bidding options available within Facebook's self-serve ad tool and Power Editor. Some HUGE differences!


Limited Time Offer: Master Facebook Power Editor

This is it! My extensive Facebook Power Editor training course is now available for pre-order -- and get half off! Unlock the power of FB advertising.


Facebook Power Editor vs. Self-Serve Ad Tool: Placement

How do the self-serve ad tool and Power Editor compare when determining the placement of your ads on Facebook? This tutorial breaks it down...


Promote Facebook Posts Not Photo Views!

Brian Carter stops by to explain how to optimize your Facebook ads for specific actions while ignoring fluff actions Facebook wants you to watch.


Facebook Ads Reports: A Tour of a Powerful New Tool

Facebook has updated their ads reporting tool, and it can be incredibly powerful for advertisers. Here is a detailed overview of the features.


How to Target a Facebook Ad at Your Email List in Power Editor

I answered a very complicated question about Facebook ads in four minutes. But I also was able to answer a few more questions!


Facebook Conversion Specs: How to Optimize for Page Post Ad Actions

Most advertisers do not realize that they can customize the way their Facebook ads are optimized through the use of conversion specs. Here's how...


Facebook Offers Option to Promote Later Removed [Do This]

The option to promote a Facebook Offer later with another Facebook ad tool has been removed. This is a big deal, but here's a workaround...


FBX: How to Create Retargeted Facebook Ads with AdRoll

FBX is a powerful way for businesses to target Facebook users after visiting their websites. Here's how to get started on AdRoll with a $60 free trial.


FBX: How to Create Retargeted Facebook Ads with PerfectAudience

FBX, Facebook's ad retargeting product, isn't just for the big brands. Here's how you can create your own FBX campaign with PerfectAudience...


Facebook Ads Tip: How to Create a Dark or Unpublished Facebook Post

Advertisers now have the ability to create an unpublished or "dark" post that can be promoted in the News Feeds of Fans. Here's how...


Facebook Fan Page Demographics: Likes, Reach and Talking About This

How much do you know about the people who like your Page, are reached with your content and create your stories? Here's how to monitor it...


How to Create a Saved Audience in Facebook Power Editor

Make the creation of Facebook ads infinitely easier by using Saved Audiences, also known as Saved Target Groups, within Power Editor. Here's how...


Facebook Partner Categories: Ad Targeting Becomes More Powerful

Facebook ad targeting has become even more powerful with the addition of Partner Categories. Here's what they are and how to use them...


Facebook Promoted Posts Fans Only Option Removed [DO THIS]

More and more marketers are reporting that the option to target Fans only within Promoted Posts is disappearing. It's annoying, but not a big deal...


Power Editor: An Alternative to Facebook Promoted Posts [Tutorial]

Facebook Promoted Posts are easy to create but lack control. Here's how you can create similar ads in Power Editor while giving the control you need.


Facebook Lookalike Audiences: Target Users Similar to Your Customers

Facebook Lookalike Audiences is an exciting new tool that allows advertisers to target users who are similar to their current customers. Here's how...


Tutorial: Where Are Your Fans? How to Understand Geography on Facebook

Do you know where your Fans are? Dennis Yu stops by to provide tips on how to find out where your Facebook fans are and how to maximize that data.


Domain Sponsored Story: How to Promote Shares From Your Website

This tutorial details how you can create a Domain Sponsored Story to promote shares of articles from your website and therefore increase traffic.


How to Create Check-in Deals to Rank High in Facebook Graph Search

Want your business to rank high in Facebook Graph Search results? One trick is to incentivizing check-ins with an old -- but little used -- feature.


Facebook Ads Conversion Tracking: How to Create an Offsite Pixel

Want to measure ROI of your Facebook ad campaigns? You need to set up an Offsite Pixel to track conversions. Read or watch this step-by-step tutorial.


Promoted Page: Facebook Rolls Out New, Simple Advertising Feature

Facebook is rolling out the ability to easily promote your Page from the admin panel. Read this post for everything you need to know...


Facebook Page Profile Photo Problem: The Fix

Have you noticed that your Facebook Page profile photo suddenly doesn't quite fit the design with your cover photo? Here's the solution.


Some of Your Facebook Fans Will Never See Your Posts Again

Some of your Fans are active on Facebook and will never see a post of your again. And it's not Facebook's fault. How many do you have?


How to Merge Up to 6 Facebook Pages

Facebook has changed the process for merging Facebook Pages, but now you can merge up to six Pages at once. Here's how...


Facebook Promoted Posts: The Solution to the Spam Problem [Part 2]

Facebook Promoted Posts generate great results, but attract a lot of spam. There's a solution that will make your campaign infinitely more effective.


Facebook Page Secret: Create a HUGE Image for Your Timeline [Infographic]

Want to create an enormous image banner beyond the 843x403 Highlight dimensions like Facebook did for their Timeline? Here's how you do it...


Changes to Facebook Promoted Posts: Promoted Beyond 3 Days

Remember that 3-day limit on posts that you could promote on Facebook? No more. You can now promote old posts as well as extend promotions beyond 3 days.


How to get the Recommendations Box for your Facebook Page

Want to add the Recommendations box to your Facebook Page? It's a powerful addition to any Page, and a lot easier than you think. Here's how...


Facebook Custom Audiences: Target Facebook Ads by Email List

Advertisers can now serve Facebook ads to current customers based on email and phone number lists. Here's how, complete with a video tutorial.


It'll Cost Ya: Facebook Offers Now Available to All

Facebook Offers are now available with some new features to all Pages, including online businesses, with over 400 Likes. There's one little caveat...


How to Create a Sponsored Result Facebook Search Ad

Advertisers can now create Facebook ads that appear in the Facebook search typehead called Sponsored Results. Here's how...


Facebook Tip: How to View Fan Only Engagement

Think you know how to view Facebook Fan-only engagement on your Facebook Page? You probably don't. Here's how you access some important, but buried, data.


How to Change the Budget of a Facebook Promoted Post

Think you can't change the budget of a Facebook Promoted Post after it's been created? Think again! You can even extend it beyond the limited three day window!


Facebook Tip: A Simple Way to Drive Website Traffic

There's a very simple way to drive traffic to your website from your Facebook Page, and most brands fail to take advantage of it.


How to Use Tabs as a Facebook Advertising Destination

A common mistake I've seen businesses make is using an external website as the destination for Facebook ads. Here's why it's a mistake and how to correct it.


How to Use Facebook Power Editor

Want to have access to some great advertising features not available on the main Facebook advertising interface? You need Power Editor. Here is a quick tour...


How to Create Facebook Ads for Mobile Devices

Do you create Facebook ads on and wonder why you can't create mobile ads yet? Well, the secret is within Power Editor and the Facebook Advertising API.


How to Create a Facebook Ad or Sponsored Story

Looking to create a Facebook ad or Sponsored Story utilizing the new ad create flow and objectives? Watch this tutorial first!


How to Create Facebook Promoted Posts

Don't like that you're only reaching 16% of your Facebook fans? Now you can easily promote those posts to your fans directly from your Page with Promoted Posts.


How to Request Facebook Offers for Your Page

Facebook Offers are slowly being rolled out to certain types of small businesses. If you don't yet have access, this is how to contact Facebook and request Facebook Offers for your Page.


How to Create Facebook Offers

Facebook Offers are now being rolled out to small businesses. This tutorial steps through how to create Facebook Offers for your business.


How to Run a Facebook Contest with ShortStack

Do you want to run a Facebook contest but aren't sure of the rules or how to get started? It's easy with ShortStack.


Are You Missing Your Facebook Page Private Messages?

Are you receiving Facebook Page private messages that are going unnoticed? Keep an eye on them since typical notifications do not apply.


How to Edit Facebook Timeline Featured Likes

You can set which liked pages appear in your Likes box. Here is how to edit Facebook Timeline Featured Likes to strategically control it.


How to Edit the Facebook Timeline Photos Icon

You've edited all of your Timeline icons for a consistent feel but don't know how to edit Facebook Timeline Photos icon? Here's how...


How to Create a Featured Facebook Timeline App with Static HTML

Sure, you know that you need featured Timeline apps for your Facebook page. But how do you make them? Here's how with Static HTML.


Facebook Timeline For Pages: Contact Facebook

Have a bug or improvement that you'd like to report about Facebook Timeline for Pages? Here's how to contact Facebook and make a difference.


Problem: Can't Select Year for Facebook Milestones

If you can't select the year you want for your Facebook Milestones on Timeline for Pages, I think I have the solution for you...


Facebook Timeline Highlights: A Clarification

There is a lot of confusion around Facebook Timeline Highlights (not THOSE highlights) and missing posts. Here's how Facebook can fix it.


Facebook Timeline For Pages: Behind the Liked Button

Missed in the Facebook Timeline and Interest Lists fanfare is the new Liked button. And if you hover over it, you'll notice a few options.


How to Customize Facebook Page Timeline [Video]

During the past week, Facebook posted a couple of videos to their YouTube channel that help users customize Facebook Page Timeline.


How to Create and Subscribe to Facebook Interest Lists

Facebook Interest Lists have just been launched. This tutorial explains what they are and how you can create and subscribe to Interest Lists.


Reference of Dimensions for Facebook Timeline For Pages [Infographic]

Key dimensions for Facebook Timeline for Pages include cover photo, custom tab photo, profile photo, shared photo, highlight and more.


Facebook Timeline For Pages: How to Change Page Name

There are many reasons that established Facebook pages will want to change their name. Now there's a way to officially make your case.


Facebook Timeline For Pages: Recent Posts by Others

The Recent Posts by Others box on your Facebook Timeline for Pages is a nice addition, but you can hide it if you feel you need the space.


Facebook Timeline For Pages: Private Messages

Through all of the talk of cover photos and page tabs and pinning, most reports on Facebook Timeline for Pages gloss over Private Messaging.


Facebook Timeline For Pages: Adding Milestones

Facebook Timeline for Pages is great because you can tell your company's story with the use of Milestones. Here's how!


Facebook Timeline For Pages: Editing Tab Logos

Not only can you change the logo for your custom apps and tabs for Facebook Timeline for Pages, but you can change them for third party apps.


Facebook Timeline For Pages: Editing Timeline

This is part of a series on setting up Facebook Timeline for your Page. Editing Timeline posts is easy, and there are some cool new options.


Facebook Timeline For Pages: Timeline and Page Tabs

The introduction of Facebook Timeline for Pages changes everything for tabs. Before publishing your page, make sure to take a second look!


Facebook Timeline For Pages: Your Cover Photo

Now that brands have the option of converting to Facebook Timeline, one new task is in front of all of us: Create an awesome cover photo.


Facebook Timeline For Pages: Getting Started

This is the first in a series of tutorials on how to configure your Facebook Timeline for Pages. First, let's get started!