How To: Facebook Ads

This is an extensive list of Facebook ads “How To” tutorials. If you have questions regarding how to do anything with Facebook ads, start here!

Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

Facebook is testing Lead Ads, allowing advertisers to collect email addresses without clicking a link or completing a form. This could be big!


How to Build a Brand From Scratch With the Help of Facebook

Building a new brand from scratch can be a challenge. But here's how to do it with the help of Facebook passion pages and advertising...


How Many Facebook Fans Visit Your Website or Convert?

How valuable is your Facebook fan base? Use this exercise to find out how many of your fans visited your website, opted in or bought from you.


How Much Do Facebook Fans Still Matter?

Do Facebook fans still matter? When it comes to ad targeting, you may be surprised by my answer. Of course, there's a huge caveat...


Facebook Ads: 9 Factors That Impact Cost Per Conversion

There are nine main factors that impact cost per conversion when running Facebook ads. Advertisers must understand them in order to succeed...


Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here's a guide to help you understand when to use each...


Facebook Releases Free Training Resources for Marketers

Facebook has released several new training resources -- some that are exceptional and some that are not-so-exceptional. Here's a list of what's there.


Facebook Brings More Advertising Control to Location Targeting

Facebook is adding some powerful ad targeting options: target by physical address, people who live in a location, recently in a location or traveling.


Priority List: 13 Audiences to Target Using Facebook Ads

Not sure which groups of people you should target with your Facebook ads? Here's a priority list of 13 audiences you should consider targeting and why.


How to Find Facebook Advertising Success While Playing the Long Game

Most Facebook advertisers base success on immediate returns. While that can lead to profits, long-term success is found while playing the long game...


68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned

In order for advertisers to stay in Facebook's good graces, follow a very long -- and complicated -- list of rules. Here's a breakdown...


Facebook Ads Relevance Score, Positive and Negative Feedback

Facebook is rolling out relevance scores to help advertisers understand what is and isn't working. Here's what it means for your ads...


Facebook Dynamic Product Ads: Everything You Need to Know

Facebook's dynamic product ads could just change everything. Dynamically surface ads featuring the right products to the right people. Here's more...


How to Create Multi-Product Facebook Ads in Power Editor

Multi-product Facebook ads can now be created in Power Editor. Here's an overview of what you need to know and how to do it...


The 4-Step Approach to Effective Facebook Ad Targeting

Are you lost on a Facebook ad targeting strategy that works? Start with this 4-step approach for traffic, fan base building, opt-ins and sales...


How to Promote a Podcast with Facebook Ads

Driving podcast episode downloads in iTunes and Stitcher can be a challenge. But here's a process that you can use to do just that using Facebook ads.


Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time

I'm running an experiment that has yielded some incredible results so far. CTR as high as 63% and Cost Per Website Click as low as $.01. Here's how...


Should You Use Interest Targeting of Your Organic Facebook Posts?

Will limiting the reach of your organic posts to the fans who have specific interests help distribution? Here's a test to take a look...


How Brands Can Maximize Facebook Organic Post Targeting by Interest

Facebook marketers can now target their organic posts to fans with particular interests. Here's how to determine the best interests to target...


The Ideal Naming Convention for Facebook Advertising Campaigns

The secret to an efficient Facebook advertiser who can quickly run informative custom ad reports is found within the campaign naming convention...


Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers

Are you using Facebook's custom ad reports? It's an awesome tool, and here's your checklist to help you start mastering it today...


Facebook Remarketing: 8 Effective Website Custom Audience Strategies

Advertisers are finding great success remarketing with Facebook Website Custom Audiences. Here are 8 ways you can start using them, too.


Facebook Ads Reporting: Not All Website Clicks Are Created Equal

What is the quality of website traffic you're driving when targeting fans, website visitors, lookalikes and interests? This experiment investigates...


The Value of a Facebook Post [Experiment]

I determined that the value of one of my recent Facebook posts is $989.47. Here's how I determined that value and how you can do it, too...


Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

With the Daily Unique Reach feature in Power Editor, Facebook allows you to limit the number of times you reach users with ads to once per day.


How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here's a real-life example to show you how it can be done...


A Tour: Facebook Rolls Out Changes to Ad Sets and Ads

Facebook is rolling out changes to ad sets and ads. While some changes are cosmetic, some ad functionality. Here's what you need to know...


How to Drive More Website Traffic with Facebook Ads

Facebook drives by far the most social referrals to websites, but are you benefitting? Here's how you can drive more traffic to your website...


Facebook Power Editor: Track and Optimize for Multiple Conversions

With Facebook's Power Editor, you can track and optimize for multiple conversions. Here's how and why it's so important...


Facebook Updates Custom Audiences TOS: No Scraping UIDs

Many advertisers have used scraping of UIDs to create Custom Audiences. Facebook has made changes to explicitly prohibit and prevent this.


How to Create Effective Facebook Ad Reports for Clients

One of a consultant's biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here's your template...


How to Create Facebook Website Custom Audiences for Multiple Websites

Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here's how...


No More Facebook Like-Gating: What It Means and Why You Should Care

Facebook will no longer allow marketers to incentivize the like through an app. So what does that mean and how does that change things? Read on...


Facebook Ad Dayparting: Schedule Specific Times and Days to Run

Facebook advertisers can now use dayparting in Power Editor to select the specific days and times they want their ads to run. Here's how...


Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics

Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here's what you need to know...


8 Effective Targeting Strategies for Building Facebook Page Likes

If you want to build a highly relevant Facebook audience, you need to target the right people. Here are eight groups to start with today...


Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?

Many Facebook advertisers using metrics like Clicks, CTR and CPC are over reporting their results. Here's why...


How Much Should You Budget for Facebook Ads?

Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here's a process to get it right.


Edit Facebook Ads: Link Thumbnail Image, Headline, Text, Description

Advertisers can edit the thumbnail image, headline, text and description of link ads -- even dark or unpublished posts. Here's how...


New BIGGER Facebook Right Hand Column Ads: What You Need to Know

Facebook is rolling out a dramatic change to sidebar or right hand column ads, making them bigger, engaging and possibly more expensive. More here...


Facebook Audience Insights: Learn About Those Connected to Your Business

Facebook Audience Insights is a powerful tool to help businesses learn more about their fans and customers and apply that to improve ad targeting...


How to Target Facebook Users Based on Purchase Behavior

You can target Facebook users with ads based on the things they buy away from Facebook. Sound crazy? It's amazing. Here's how...


How to Target Facebook Users Based on the Car They Drive

You can target Facebook users based on the car they drive, when they bought or leased it, whether they are in the market for a new car and more...


Core Audiences: How to Target Facebook Ads Using Behaviors

Advertisers can target Facebook users based on behaviors on and away from Facebook. Here's how, complete with examples...


Core Audiences: How to Target Facebook Ads Using More Demographics

Facebook now provides a goldmine of demographic targeting power thanks to the new Core Audiences feature. Here is everything you need to know...


Advanced Facebook Ads: View Performance by Placement and Demographics

Your Facebook ad reports can help you break down performance by age, gender, country, placement and more. Here's how...


Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement

Is it better to advertise in Facebook's News Feed, sidebar or on mobile devices? Take a look at these evolving results...


Facebook WCA: How to Create a Sales Funnel Without Email Addresses

The typical sales funnel with an email nurture sequence is effective but has a major flaw. Here's the fix with Facebook Website Custom Audiences.


Facebook Conversion Tracking: Why Aren't the Numbers Adding Up?

Conversion numbers from Google and Facebook rarely add up. Here's why, and what you can do about it...


Facebook Lookalike Audiences: Website Visitors, Fans and Conversions

Facebook now allows advertisers to create Lookalike Audiences based on fans, Website Custom Audiences, conversion pixels and more...


Facebook Advertising Campaign Structure: A Hands On Tour

Here is a step-by-step tour of the new Facebook advertising campaign structure using Ad Sets, complete with a real-world example...


New Facebook Advertising Campaign Structure: The Addition of Ad Sets

Facebook has updated the advertising campaign structure to include a third level, ad sets. Here's everything you need to know...


The Death of Facebook Interest Targeting: Shifting Budget Priorities

Interest targeting of Facebook ads was once the best way to reach your ideal audience. That's no longer the case. Do these things first...


Facebook Call-to-Action Buttons: Everything You Need to Know [Video]

Have you started to use Facebook's new call-to-action buttons on organic posts and ads? Here's what you need to know...


WCA Lookalike: Target Facebook Users Similar to Website Visitors

Facebook now allows you to target users similar to people who have visited your website in ads via Lookalike Audiences. Here's all you need to know...


Facebook Call-to-Action Buttons: Create for Ads and Organic Posts

You can now add native call-to-action buttons to organic link posts and Facebook ads. Here's how you can do it!


How to Increase Likes on Facebook with Ads [Video]

Learn how you can increase your relevant Facebook likes through the use of Facebook ads. Detailed strategy includes features and ad types to use...


Facebook Website Custom Audiences: Increase Fans, Traffic and Sales

Facebook Custom Audiences are a great tool for increasing relevant fans, traffic and sales with ads. Here are a few powerful strategies to execute...


Facebook Website Custom Audiences: What You Need to Know [Video]

In this video, Jon Loomer tells you everything you need to know about Facebook's latest powerful advertising tool: Website Custom Audiences.


Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)

Facebook is rolling out Website Custom Audiences -- possibly the most intriguing update that's been made to advertising in quite some time.


The 50 Most Valuable Facebook Marketing Lessons and Tutorials of 2013

Need a roadmap to Facebook marketing success? Start with this list of the 50 most popular posts of 2013...


Facebook Ads Glossary: Reference of All Important Terms [Infographic]

Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!


An Experiment: CPM or oCPM When Targeting Facebook Fans With Ads?

Should you use CPM or oCPM bidding when targeting Fans only with a Facebook promoted post? Take a look at the results from this experiment...


How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI

I joined the crowd and ran a Cyber Monday online Facebook Offer. Here are the results, highlighted by nearly $2,000 in sales, broken down in detail...


Facebook FBX: How to Target Key Email Recipients

Did you know that you can retarget users who have opened your emails with Facebook ads? This is done with FBX, using Perfect Audience. Here's how...


How You Can STILL Create an Online Facebook Offer

Back in June, Facebook announced they'd be eliminating online Offers. They did... or did they? Here's how you can still create them!


How to View the Comments on a Dark or Unpublished Facebook Post

Unpublished Facebook posts are very effective for advertising, but monitoring the comments can be a challenge. Here's how, complete with video!


Facebook Saved Target Group Change: Create Audience Using Ad

Facebook allows you to create Saved Target Groups in Power Editor to prefill your targeting options. But now there's an option to create it from an ad.


This is Why You Must Use Facebook Conversion Tracking [EXAMPLE]

Why should you use Facebook Conversion Tracking when setting up ads that lead to conversions? Here's a convincing case study!


New Facebook Ad Design Puts Focus on Objectives: What You Need to Know

Facebook updated ad creation design within the self-serve ad tool and Power Editor to favor an objective-based focus. Here's what you need to know.


How to Sell on Facebook: A Detailed, 9-Step Guide

If you aren't making money on Facebook, you're wasting your time. There are no shortcuts. Here is a detailed, 9-step guide to get you started.


Facebook Ads and Power Editor: Comprehensive Glossary of Terms

If you're struggling with Power Editor or the advanced terms associated with Facebook ads, start with this comprehensive glossary of terms!


How to Get Around Facebook's 20-Percent Text Rule on Ad Images

How do you get around Facebook's 20-percent text rule associated with ad images? It may be easier than you think...


Facebook Image Dimensions for 9 Ad Types Across Desktop and Mobile

Do you know the ideal image sizes for all ad types across mobile, desktop News Feed and sidebar? Here's a handy reference.


Facebook Link Thumbnail Image Dimensions [Reference]

Facebook has increased the link thumbnail image dimensions. Here's a reference of dimensions and text guidelines across News Feed, Mobile and Sidebar.


How to Measure Facebook Advertising Success: Monitor These 5 Metrics

You are wasting money focusing on Facebook ads metrics that don't matter. Monitor these five metrics to determine the success of your campaign.


4 Steps to an Effective Facebook Sales Funnel

If you want to sell on Facebook, you need to start with a highly targeted, engaged audience. And the foundation is trust. Here's how to do it...


How Much Should You Spend on Facebook Ads?

Trying to figure out how much to spend on Facebook ads? This provides recommended costs based on getting likes, engagement, conversions and more.


Facebook Promoted Posts: A Proven Strategy to Target Fans and Non-Fans

Don't use that Boost Post button! But here's a detailed, step-by-step tutorial on how to properly target Fans and non-Fans without breaking the bank.


How I Got 35X ROI on Facebook Ads

Do Facebook ads return a positive ROI? You're dang right they do, and the past 30 days provides overwhelming proof. Here is an overview of what I did.


Facebook Offsite Conversion Tracking: How to Set Conversion Value

Do you know how to set Conversion Value when you create an offsite pixel using Conversion Tracking with Facebook ads? Here's how you do it!


The Secret Process to Increasing Facebook Likes

While I've written countless blog posts on increasing relevant Facebook Likes, this one's different. This is a proven PROCESS that leads to results!


The Hidden Meaning of Offsite Conversions from Facebook Ads

Are the conversion numbers Facebook is reporting not what you think they are? I did some investigative work...


How to Set Up a Facebook Advertising Account for Consultants

Many consultants have asked me how to set up separate Facebook advertising accounts for different clients to keep billing, ads and reports separate.


Facebook Power Editor vs. Self-Serve Ad Tool: Bidding

This is a comparison of the bidding options available within Facebook's self-serve ad tool and Power Editor. Some HUGE differences!


Facebook Conversion Tracking: More Than Just eCommerce Conversions

You should be using Conversion Tracking on your Facebook ads for more than just paid transactions. Here's the what, why and how!


Facebook Unpublished Photo Post Ads: Bidding, Duration and Reporting

Unpublished photo posts have proven to be some of the most effective ads in the Facebook News Feed. But there are three questions to explore...


Facebook Power Editor vs. Self-Serve Ad Tool: Placement

How do the self-serve ad tool and Power Editor compare when determining the placement of your ads on Facebook? This tutorial breaks it down...


Facebook Ads Reports: A Tour of a Powerful New Tool

Facebook has updated their ads reporting tool, and it can be incredibly powerful for advertisers. Here is a detailed overview of the features.


How to Target a Facebook Ad at Your Email List in Power Editor

I answered a very complicated question about Facebook ads in four minutes. But I also was able to answer a few more questions!


Facebook Conversion Specs: How to Optimize for Page Post Ad Actions

Most advertisers do not realize that they can customize the way their Facebook ads are optimized through the use of conversion specs. Here's how...


FBX: How to Create Retargeted Facebook Ads with AdRoll

FBX is a powerful way for businesses to target Facebook users after visiting their websites. Here's how to get started on AdRoll with a $60 free trial.


FBX: How to Create Retargeted Facebook Ads with PerfectAudience

FBX, Facebook's ad retargeting product, isn't just for the big brands. Here's how you can create your own FBX campaign with PerfectAudience...


Facebook Ads Tip: How to Create a Dark or Unpublished Facebook Post

Advertisers now have the ability to create an unpublished or "dark" post that can be promoted in the News Feeds of Fans. Here's how...


How to Create a Saved Audience in Facebook Power Editor

Make the creation of Facebook ads infinitely easier by using Saved Audiences, also known as Saved Target Groups, within Power Editor. Here's how...


Facebook Partner Categories: Ad Targeting Becomes More Powerful

Facebook ad targeting has become even more powerful with the addition of Partner Categories. Here's what they are and how to use them...


Power Editor: An Alternative to Facebook Promoted Posts [Tutorial]

Facebook Promoted Posts are easy to create but lack control. Here's how you can create similar ads in Power Editor while giving the control you need.


Facebook Lookalike Audiences: Target Users Similar to Your Customers

Facebook Lookalike Audiences is an exciting new tool that allows advertisers to target users who are similar to their current customers. Here's how...


Domain Sponsored Story: How to Promote Shares From Your Website

This tutorial details how you can create a Domain Sponsored Story to promote shares of articles from your website and therefore increase traffic.


Facebook Ads Conversion Tracking: How to Create an Offsite Pixel

Want to measure ROI of your Facebook ad campaigns? You need to set up an Offsite Pixel to track conversions. Read or watch this step-by-step tutorial.


Facebook Custom Audiences: Target Facebook Ads by Email List

Advertisers can now serve Facebook ads to current customers based on email and phone number lists. Here's how, complete with a video tutorial.


How to Use Facebook Power Editor

Want to have access to some great advertising features not available on the main Facebook advertising interface? You need Power Editor. Here is a quick tour...


How to Create Facebook Ads for Mobile Devices

Do you create Facebook ads on and wonder why you can't create mobile ads yet? Well, the secret is within Power Editor and the Facebook Advertising API.