
Thanks to the American Express promotion, I received a $100 test drive of Twitter Ads. Here are the nine things I learned from the experience…
Social Media that Makes a Difference

Even I remember when Facebook was cool because it was only for college students (I was in high school, so I really got that feeling of the coolness that I was so sadly denied). People liked Facebook because it wasn’t full of people like its competitor, MySpace. You had networks, so you only had to [...]
Buffer is getting all of the attention. You’ve undoubtedly started seeing the Buffer logo popping up in social sharing widgets on your favorite blogs. But Timely by Demandforce offers a very similar product. And unlike Buffer, which charges for advanced options, Timely is completely free. What is Timely? Time to take a step back. It’s [...]

I started writing this blog post about why I’m doubting the power of Twitter to drive traffic consistently or efficiently. I did more than start, I finished it. Then I read it and realized I wasn’t buying my own argument. I wasn’t buying it because that initial argument ultimately wasn’t what I really wanted to [...]
Confused about the Stop Online Piracy Act, what it means and why people are upset? You’re not alone. It’s legislation intended to fight online piracy, but the ambiguity of the wording is what has upset so many. The uproar is as much about what is implicitly stated as it is about what it implies or [...]
It was only a matter of time before Google began deeply integrating Google+ into their search results. It’s just smart business on their part. When you make the rules, you make sure that your properties get an added boost in the form of search results. Of course, not everyone thinks this is ethical. Twitter is [...]

This is a subject that’s been on my mind lately. I keep asking myself… What are the reasons that social media campaigns fail? …and I keep coming back to one thing. Sure, lack of knowledge contributes. Lack of planning. Lack of resources. Lack of time. If you were to create a list, these items would [...]

First thing’s first. What’s Pinterest? Let’s allow them to define it: Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is [...]
Let me start this post by making it clear that I am a Twitter advocate. I first used Twitter in early 2009. While I didn’t embrace the platform immediately, it birthed @TweetsFrom1982 in the summer of 2010 and the entire PastKast network. I’ve had an amazing time communicating with other fans of the Milwaukee Brewers [...]
Google+ finally released their business pages today, and I have already created a few. It’s very easy. The first thing you need is a Google+ account. If you don’t have one, get one. Then… Go to google.com/+/business Maybe you don’t know much about Google+. This is a nice refresher. There’s also a video there about [...]
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