9 Lessons Learned From Trying Twitter Ads


Thanks to the American Express promotion, I received a $100 test drive of Twitter Ads. Here are the nine things I learned from the experience…

Pinterest Hacked with Best Buy, Diet Pills Pins

Pinterest Hacked Free Best Buy Gift Card

Pinterest hacked when users simply see other hacked pins of Diet Pills, Starbucks and Best Buy Gift Cards. This is a nasty one!

Is Path Taking the Path Facebook Had Envisioned?


Even I remember when Facebook was cool because it was only for college students (I was in high school, so I really got that feeling of the coolness that I was so sadly denied). People liked Facebook because it wasn’t full of people like its competitor, MySpace. You had networks, so you only had to […]

Review: Timely Schedules Tweets for Maximum Impact

Timely by Demandforce

Buffer is getting all of the attention. You’ve undoubtedly started seeing the Buffer logo popping up in social sharing widgets on your favorite blogs. But Timely by Demandforce offers a very similar product. And unlike Buffer, which charges for advanced options, Timely is completely free. What is Timely? Time to take a step back. It’s […]

Customized News: What LinkedIn Today Can Do For Your Company

Amanda DiSilvestro

Amanda DiSilvestro tells us about LinkedIn Today, a tool that pulls news and articles from different websites across the web into one place.

Why Pinterest is Awesome [Infographic]

This is why Pinterest is awesome. It comes down to the awesome simplicity of the core product. Complete with infographic!

Why I Spend More Time on Facebook Than Twitter

I started writing this blog post about why I’m doubting the power of Twitter to drive traffic consistently or efficiently. I did more than start, I finished it. Then I read it and realized I wasn’t buying my own argument. I wasn’t buying it because that initial argument ultimately wasn’t what I really wanted to […]

The Only Path to Social Media Success: Honesty, Transparency and Authenticity

When I was a kid, I could never lie my way out of a sticky situation. I was a horrible liar. Couldn’t convince myself enough that a falsity was true to convince my parents or teachers that it was true. So I rarely tried. Just winced and took the punishment. It felt like a curse […]

What is SOPA?

Confused about the Stop Online Piracy Act, what it means and why people are upset? You’re not alone. It’s legislation intended to fight online piracy, but the ambiguity of the wording is what has upset so many. The uproar is as much about what is implicitly stated as it is about what it implies or […]

Google’s Search Manipulation Opens SEO Opportunity

It was only a matter of time before Google began deeply integrating Google+ into their search results. It’s just smart business on their part. When you make the rules, you make sure that your properties get an added boost in the form of search results. Of course, not everyone thinks this is ethical. Twitter is […]

The Reason Social Media Campaigns Fail

This is a subject that’s been on my mind lately. I keep asking myself… What are the reasons that social media campaigns fail? …and I keep coming back to one thing. Sure, lack of knowledge contributes. Lack of planning. Lack of resources. Lack of time. If you were to create a list, these items would […]

Pinning With the Cool Kids on Pinterest

First thing’s first. What’s Pinterest? Let’s allow them to define it: Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is […]

Six (Almost Free and) Free Digital Marketing Steps Essential to Your Business

I hate excuses. Far too often, small business owners tell me that they don’t have the time or money to get digital. The thing is, many of the steps they can take cost nothing or close to nothing to execute. There is no excuse. If you don’t take these steps, you are leaving money on […]

The Rise of Google Plus May Result in Fall of Twitter

Let me start this post by making it clear that I am a Twitter advocate. I first used Twitter in early 2009. While I didn’t embrace the platform immediately, it birthed @TweetsFrom1982 in the summer of 2010 and the entire PastKast network. I’ve had an amazing time communicating with other fans of the Milwaukee Brewers […]

How to Create a Google Plus Page for Business

Google+ finally released their business pages today, and I have already created a few. It’s very easy. The first thing you need is a Google+ account. If you don’t have one, get one. Then… Go to google.com/+/business Maybe you don’t know much about Google+. This is a nice refresher. There’s also a video there about […]