Everything You Need to Know About Facebook Sponsored Stories

Facebook Page Like Sponsored Story

There are more than 10 different types of Facebook Sponsored Stories. They are easy and efficient to create. Here’s the what, why and how…

How to Create Facebook Offers for an Online Business

How Online Businesses Can Access Facebook Offers

Think that Facebook Offers are just for restaurants and stores? You can get access to them, too, with a couple of small tweaks to your Facebook Page.

How to Convert a Facebook Profile to a Business Page

How to Convert Facebook Profile to Business Page

If you are using a personal profile to represent your business on Facebook, it’s likely to be deleted. Here is how to convert it to a business Page.

How to Create Multiple Facebook Timeline Apps with Static HTML

Static HTML Logo

Something changed. Can’t figure out how to create multiple Facebook Timeline apps with Static HTML now? Here’s how you do it…

How to Create a Facebook Page Photo Strip

Note: Since Facebook moved to Timeline, Photo Strips are no longer part of the design. If you are a brand or business with a Facebook page, one often overlooked tool at your disposal is the photo strip at the top of your page. Get creative, and it can really pop and set your page apart […]

How to Use Facebook Page Post Ads

A Facebook page post ad is exactly what it sounds like. It’s an ad based on one of your Facebook page posts. Could be a status update, link share, video, photo, Facebook Question, or whatever it is you’ve shared on your page’s wall. You can select any recent post you’ve made, provide the custom post […]

How to Get $50, $150 or over $10,000 in Free Facebook Advertising Coupon Codes

Really big news for small business owners from Facebook Marketing Solutions, the official Facebook Marketing page. They have launched a contest called Facebook Small Business Boost that will award a $10,000 prize to the 10 participating small businesses that accrue the most likes on their Facebook page by April 1. If you’re a pessimist, you […]

The Most Important Facebook Advertising Metric

I’ve shown you How to Create a Facebook Ad. I’ve also shown you How to Create a Successful Facebook Ad Campaign. Heck, I’ve even shown you How to Measure Facebook Ad Success. But today, I’m going to talk about the only Facebook advertising metric that matters. Cost Per Like Previously, I took you through the […]

How Restaurants Can Benefit From Facebook

We’ve already established that if you’re a business owner, your brand needs to be on Facebook. There are very few exceptions to this rule. Make no mistake, however, certain industries can benefit more than others. There is no industry with more Facebook marketing opportunities than the food industry. It is a perfect fit. That’s why […]

How to Measure Facebook Ad Success

You know how to create a Facebook ad. Now let’s focus on how to measure Facebook ad success. While there are four different Facebook ad types and unlimited places you can drive people with your ads, this tutorial will focus entirely on driving new fans with a standard Facebook ad. Tracking Cost Per Click While […]

The Differences Between Sponsored Stories and Page Post Ads

Facebook gives you four different ways to advertise to their users: Page Like Stories, Post Like Stories, Page Post Ads and Facebook Ads for Pages. The first two are variations of Sponsored Stories. The third and fourth fall under the standard “Facebook Ad” designation. We’ve already covered standard Facebook ads and how to be successful […]

How to Use Facebook Page Insights

Brand managers with a Facebook page have a very important, free tool at their disposal: Insights. You don’t need to blindly post to your page, unaware of what works and what doesn’t. Insights creates graphs and charts that help you easily determine what posts are generating the most discussion, how many people you’re reaching, and […]

How to Create a Successful Facebook Ad Campaign

In a prior tutorial, I discussed the steps to creating a standard ad on Facebook. Today, I’m going to cover the strategies associated with how to create a successful Facebook ad campaign. Set Your Strategy Before you even create your first Facebook ad, you need to determine your goals. What are you looking to accomplish? […]

How to Create a Facebook Ad

If you run a brand page, there is no faster way to grow your number of fans than through Facebook advertising. It’s an incredibly easy process that can fit into anyone’s budget. I’ll eventually cover how to run and manage a Facebook ad campaign as well as the various forms of Facebook advertising. But this […]

Facebook Subscriptions vs. Facebook Page

It wasn’t long ago that I wondered aloud why some people would manage both a personal Facebook profile and a Facebook page of their personal brand. Particularly after Facebook launched subscriptions, why not just allow anyone to read your public posts? But on second thought… I allow for subscriptions of my public content, but lately […]