How Brands Can Maximize Facebook Organic Post Targeting by Interest

Facebook Organic Post Interest Targeting

Facebook marketers can now target their organic posts to fans with particular interests. Here’s how to determine the best interests to target…

The Ideal Naming Convention for Facebook Advertising Campaigns

Facebook Campaign Naming Convention

The secret to an efficient Facebook advertiser who can quickly run informative custom ad reports is found within the campaign naming convention…

Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers

Facebook Ad Reports Checklist

Are you using Facebook’s custom ad reports? It’s an awesome tool, and here’s your checklist to help you start mastering it today…

Facebook Remarketing: 8 Effective Website Custom Audience Strategies

Facebook Remarketing Website Custom Audience Strategies

Advertisers are finding great success remarketing with Facebook Website Custom Audiences. Here are 8 ways you can start using them, too.

Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

Facebook Daily Unique Reach

With the Daily Unique Reach feature in Power Editor, Facebook allows you to limit the number of times you reach users with ads to once per day.

A Tour: Facebook Rolls Out Changes to Ad Sets and Ads

Facebook Ad Set and Ad Changes

Facebook is rolling out changes to ad sets and ads. While some changes are cosmetic, some ad functionality. Here’s what you need to know…

How to Drive More Website Traffic with Facebook Ads

Facebook Ads Drive Website Traffic

Facebook drives by far the most social referrals to websites, but are you benefitting? Here’s how you can drive more traffic to your website…

Facebook Power Editor: Track and Optimize for Multiple Conversions

Facebook Power Editor Track Optimize Multiple Conversions

With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…

How to Create Effective Facebook Ad Reports for Clients

Facebook Ad Reports for Clients

One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…

How to Create Facebook Website Custom Audiences for Multiple Websites

Facebook Website Custom Audience Multiple Websites

Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here’s how…