The option to promote a Facebook Offer later with another Facebook ad tool has been removed. This is a big deal, but here’s a workaround…
FBX: How to Create Retargeted Facebook Ads with AdRoll
May 8, 2013 By 8 Comments
FBX is a powerful way for businesses to target Facebook users after visiting their websites. Here’s how to get started on AdRoll with a $60 free trial.
FBX: How to Create Retargeted Facebook Ads with PerfectAudience
May 6, 2013 By 21 Comments
FBX, Facebook’s ad retargeting product, isn’t just for the big brands. Here’s how you can create your own FBX campaign with PerfectAudience…
Facebook Ads Tip: How to Create a Dark or Unpublished Facebook Post
April 29, 2013 By 18 Comments
Advertisers now have the ability to create an unpublished or “dark” post that can be promoted in the News Feeds of Fans. Here’s how…
Facebook Fan Page Demographics: Likes, Reach and Talking About This
April 22, 2013 By 14 Comments
How much do you know about the people who like your Page, are reached with your content and create your stories? Here’s how to monitor it…
How to Create a Saved Audience in Facebook Power Editor
April 22, 2013 By 12 Comments
Make the creation of Facebook ads infinitely easier by using Saved Audiences, also known as Saved Target Groups, within Power Editor. Here’s how…
Facebook Partner Categories: Ad Targeting Becomes More Powerful
April 11, 2013 By 18 Comments
Facebook ad targeting has become even more powerful with the addition of Partner Categories. Here’s what they are and how to use them…
Facebook Promoted Posts Fans Only Option Removed [DO THIS]
April 5, 2013 By 29 Comments
More and more marketers are reporting that the option to target Fans only within Promoted Posts is disappearing. It’s annoying, but not a big deal…
Power Editor: An Alternative to Facebook Promoted Posts [Tutorial]
April 1, 2013 By 14 Comments
Facebook Promoted Posts are easy to create but lack control. Here’s how you can create similar ads in Power Editor while giving the control you need.
Facebook Lookalike Audiences: Target Users Similar to Your Customers
March 26, 2013 By 21 Comments
Facebook Lookalike Audiences is an exciting new tool that allows advertisers to target users who are similar to their current customers. Here’s how…
Tutorial: Where Are Your Fans? How to Understand Geography on Facebook
February 20, 2013 By 7 Comments
Do you know where your Fans are? Dennis Yu stops by to provide tips on how to find out where your Facebook fans are and how to maximize that data.
Domain Sponsored Story: How to Promote Shares From Your Website
February 11, 2013 By 28 Comments
This tutorial details how you can create a Domain Sponsored Story to promote shares of articles from your website and therefore increase traffic.
How to Create Check-in Deals to Rank High in Facebook Graph Search
January 28, 2013 By 37 Comments
Want your business to rank high in Facebook Graph Search results? One trick is to incentivizing check-ins with an old — but little used — feature.
Facebook Ads Conversion Tracking: How to Create an Offsite Pixel
January 23, 2013 By 34 Comments
Want to measure ROI of your Facebook ad campaigns? You need to set up an Offsite Pixel to track conversions. Read or watch this step-by-step tutorial.
Promoted Page: Facebook Rolls Out New, Simple Advertising Feature
January 10, 2013 By 39 Comments
Facebook is rolling out the ability to easily promote your Page from the admin panel. Read this post for everything you need to know…
