A Tour: Facebook Rolls Out Changes to Ad Sets and Ads

Facebook Ad Set and Ad Changes

Facebook is rolling out changes to ad sets and ads. While some changes are cosmetic, some ad functionality. Here’s what you need to know…

How to Drive More Website Traffic with Facebook Ads

Facebook Ads Drive Website Traffic

Facebook drives by far the most social referrals to websites, but are you benefitting? Here’s how you can drive more traffic to your website…

Facebook Power Editor: Track and Optimize for Multiple Conversions

Facebook Power Editor Track Optimize Multiple Conversions

With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…

How to Create Effective Facebook Ad Reports for Clients

Facebook Ad Reports for Clients

One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…

How to Create Facebook Website Custom Audiences for Multiple Websites

Facebook Website Custom Audience Multiple Websites

Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here’s how…

Facebook Ad Dayparting: Schedule Specific Times and Days to Run

Facebook Ad Scheduling Dayparting

Facebook advertisers can now use dayparting in Power Editor to select the specific days and times they want their ads to run. Here’s how…

Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics

Facebook Video Ads Audience Metrics CTA

Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…

8 Effective Targeting Strategies for Building Facebook Page Likes

Facebook Page Likes Targeting Strategies

If you want to build a highly relevant Facebook audience, you need to target the right people. Here are eight groups to start with today…

Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?

Facebook Clicks Website Clicks Difference

Many Facebook advertisers using metrics like Clicks, CTR and CPC are over reporting their results. Here’s why…

Edit Facebook Ads: Link Thumbnail Image, Headline, Text, Description

How to Edit Facebook Ads: Link Thumbnail, Headline, Text and Description

Advertisers can edit the thumbnail image, headline, text and description of link ads — even dark or unpublished posts. Here’s how…