Facebook Content Strategy: Is it Better to Post at Non-Peak Times?

Facebook Posting Strategies Peak Times

Will you reach more people on Facebook if you publish when fewer them are online? It seems counter-intuitive, but these results speak for themselves.

Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?

Facebook Reach

What percentage of your fans — who were online at the time — did you reach with your post? Learn how to find out here…

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

Brands Reach Facebook News Feed

The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?

Do Multi-Image Facebook Posts Lead to Increased Reach and Engagement?

Do Multi-Image Facebook Posts Bring More Reach?

It’s a rumor I’ve heard quite a bit about lately. A trick that appears to game Facebook and lead to more reach and engagement. Does it work?

Controlled Test Results: Facebook Organic Reach is Under Reported

Facebook Organic Reach Under Reported

I stumbled upon an inconsistency related to Reach. And after a controlled test, I had my answer: Facebook is under reporting Organic Reach.

An Experiment: CPM or oCPM When Targeting Facebook Fans With Ads?

Promoting Posts to Fans oCPM vs. CPM

Should you use CPM or oCPM bidding when targeting Fans only with a Facebook promoted post? Take a look at the results from this experiment…

An Experiment: Testing Facebook’s News Feed Filtering Algorithm

Testing Facebook News Feed Filtering

Marketers are reporting a drop in Organic Reach. Are brands being squeezed? I decided to put this theory to the test by documenting my own News Feed.

How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI

Facebook Offer Fans vs. Non-Fans Sales

I joined the crowd and ran a Cyber Monday online Facebook Offer. Here are the results, highlighted by nearly $2,000 in sales, broken down in detail…

Why You Shouldn’t Forget About Facebook’s Sidebar [Research]

Facebook Ad Placement Sidebar

We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…

A Facebook Page’s Growth Charted Over a Two Year Period

Evolution of a Facebook Page

Two years ago, I decided to start a Facebook Page. Here is a closer look at the charts that map Fan growth, reach, engagement and more.

This is Why You Must Use Facebook Conversion Tracking [EXAMPLE]

Why You Should Use Facebook Conversion Tracking

Why should you use Facebook Conversion Tracking when setting up ads that lead to conversions? Here’s a convincing case study!

The Truth About Facebook App Conversion Rates

Facebook Quiz App Install Conversion

Does the requirement to install Facebook apps negatively impact conversion rates? Take a look at the research…

How I Got 35X ROI on Facebook Ads

Facebook Ads ROI

Do Facebook ads return a positive ROI? You’re dang right they do, and the past 30 days provides overwhelming proof. Here is an overview of what I did.

Facebook Unpublished Photo Post Ads: Bidding, Duration and Reporting

Facebook Ads Duration vs. CPA

Unpublished photo posts have proven to be some of the most effective ads in the Facebook News Feed. But there are three questions to explore…

Facebook’s Biggest Impact Is Post-Sales

Facebook Impact Post Purchase

Heidi Cohen digs into some fascinating research from Syncapse that provides insight into the value of a Facebook Fan to brands.