A month after Facebook fixed the Reach reporting bug, I took another look at my data. While Reach is up, I discovered something I did not expect…
Results: Facebook Promoted Page vs. Page Like Sponsored Story
March 18, 2013 By 32 Comments
One month and $100 after beginning a test of the new Facebook Promoted Page one-click Page promotion feature, I have startling results. Take a look…
How to Get 13 Cents Per Click with Facebook Domain Sponsored Stories
March 5, 2013 By 8 Comments
After a month using Facebook Domain Sponsored Stories, here are the results. This includes charts for CTR, CPM and Cost Per Action.
Stop Using Facebook Text Updates and Photos to Share Links
February 25, 2013 By 98 Comments
For months now, Facebook marketers have used status updates or photos with links in the text to drive traffic. They have it all wrong. Here’s why.
Facebook Reach Insights Reporting Bug: It Doesn’t Matter
February 24, 2013 By 25 Comments
Facebook has admitted to finding a bug in the reporting of Reach. Some people are angry. Here is my take, based on months of data.
Step Up Your Game: Secret to Facebook Page Engagement
January 8, 2013 By 21 Comments
Blake Jamieson writes about how he increased Facebook fans for a pool company from 37 to 75,000 fans in under a year, including a gaming app.
Revenue From Facebook Offers vs. Promoted Posts [Research]
January 2, 2013 By 10 Comments
Juliette Rule of Sierra Trading Post provides some very interesting data on revenue generated from Offers vs. Promoted Posts driving to a purchase.
Spotted: Is Facebook Page Reach Back Up?
December 18, 2012 By 14 Comments
I recently noticed my Facebook Page Reach tripled. I used Barometer to determine Organic Reach doubled recently. Here is the data.
Facebook Page Post vs. Timeline and Tab Exposure
December 6, 2012 By 2 Comments
How does the exposure of your Page posts compare to that of your Page Timeline and tabs? I decided to find out for my Page…
Facebook Semantics: What’s More Viral, Photos or Status Updates?
November 20, 2012 By 1 Comment
What’s more viral on Facebook, photos or status updates? The answer could depend on how you define “viral” and will provide starkly different results.
TechCrunch: Your Facebook Page Reach is Down Because You’re Spammy
November 7, 2012 By 20 Comments
TechCrunch reports some interesting facts that could explain the drop in Reach for some Pages. Is your Page spammy? Here’s how to find out.
Experiment: Status Updates vs. Photos in Facebook Reach
November 5, 2012 By 26 Comments
I conducted an experiment covering two weeks. Reach for my status updates are double my photos, but then things get interesting…
Facebook Promoted Posts: The Problem With Spam [Part 1]
October 21, 2012 By 14 Comments
Have you noticed a spam problem when you use Facebook Promoted Posts? You’re not alone. This is why it happens, even when you target Fans Only…
Are Facebook Page Numbers REALLY Down? [Infographic]
October 2, 2012 By 34 Comments
Is Facebook Reach really down, or are Page admins looking at flawed data? A small sample look at Page Level Data tells a different story.
Is Facebook Viral Reach Down? A Problem Spotted in Insights
September 17, 2012 By 75 Comments
Have you noticed a drop in your Facebook Page’s Reach lately? More specifically, the Viral Reach? You aren’t alone. I was finally able to pinpoint the problem.
