Social Media that Makes a Difference
A month after Facebook fixed the Reach reporting bug, I took another look at my data. While Reach is up, I discovered something I did not expect…
One month and $100 after beginning a test of the new Facebook Promoted Page one-click Page promotion feature, I have startling results. Take a look…
After a month using Facebook Domain Sponsored Stories, here are the results. This includes charts for CTR, CPM and Cost Per Action.
For months now, Facebook marketers have used status updates or photos with links in the text to drive traffic. They have it all wrong. Here’s why.
Facebook has admitted to finding a bug in the reporting of Reach. Some people are angry. Here is my take, based on months of data.
Blake Jamieson writes about how he increased Facebook fans for a pool company from 37 to 75,000 fans in under a year, including a gaming app.
Juliette Rule of Sierra Trading Post provides some very interesting data on revenue generated from Offers vs. Promoted Posts driving to a purchase.
I recently noticed my Facebook Page Reach tripled. I used Barometer to determine Organic Reach doubled recently. Here is the data.
How does the exposure of your Page posts compare to that of your Page Timeline and tabs? I decided to find out for my Page…
What’s more viral on Facebook, photos or status updates? The answer could depend on how you define “viral” and will provide starkly different results.
TechCrunch reports some interesting facts that could explain the drop in Reach for some Pages. Is your Page spammy? Here’s how to find out.
I conducted an experiment covering two weeks. Reach for my status updates are double my photos, but then things get interesting…
Have you noticed a spam problem when you use Facebook Promoted Posts? You’re not alone. This is why it happens, even when you target Fans Only…
Is Facebook Reach really down, or are Page admins looking at flawed data? A small sample look at Page Level Data tells a different story.
Have you noticed a drop in your Facebook Page’s Reach lately? More specifically, the Viral Reach? You aren’t alone. I was finally able to pinpoint the problem.
May 21, 2013
May 20, 2013
May 16, 2013
May 15, 2013
Return to top of page