Facebook Page Timeline Redesign: The One Important Change

Facebook Page Timeline Redesign One Important Change

Facebook has redesigned the page timeline, and there’s one very minor change that could make the biggest, positive impact.

New Facebook Advertising Campaign Structure: The Addition of Ad Sets

Facebook Campaign Structure Ad Sets

Facebook has updated the advertising campaign structure to include a third level, ad sets. Here’s everything you need to know…

Facebook to Marketers: Stop Using Text Updates to Game the News Feed

Facebook to Marketers: Stop Using Text Updates to Game the News Feed

Facebook has announced that text updates for brand pages will see a drop in Reach. Is it all bad? Here’s everything you need to know…

Mini-Webinar Replay: Facebook Organic Reach Under Reported (Sneak Peek)

Webinar 11

In this episode, the following topics are covered: 1. Facebook Under Reporting Organic Reach 2. Sponsored Stories Going Away April 9 3. New Q & A Feature 4. Q&A SNEAK PEEK! Every week, I conduct a free mini-webinar to catch you up on everything that’s happening in the world of advanced Facebook marketing. These webinars […]

No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads

Facebook Sponsored Stories Sunset

Facebook is eliminating Sponsored Stories from its ad options effective April 9. But several other changes are coming, too. Here are the details…

10 Very Recent Facebook Changes You May Have Missed

Facebook 5 Star Rating

Facebook has made a flurry of changes recently that impact marketers that you likely missed. Here’s a look at 10 of them!

Facebook’s Q3 Earnings: 35 Things Every Facebook Marketer Should Know

Facebook Revenue

Did you miss Facebook’s Q3 earnings call? Nathan Latka of Heyo breaks down the top 35 points that you need to know…

Facebook Custom Audience Terms of Service: Are You Breaking the Rules?

Facebook Custom Audiences Terms of Service

Several products have emerged that allow advertisers to scrape data to be used in Custom Audiences. Is this practice against Facebook Terms of Service?

Facebook Power Editor Feature Uncovered: Generate Ad Variations Button

Facebook Power Editor Generate Ad Variations

Is Facebook preparing to roll out a new split-testing feature within Power Editor? Thanks to a bug, we get a preview of a potential tool.

New Facebook Post Level Export: What’s Gone and What’s New

Facebook Post Level Export Changes

While much of the focus of Facebook’s recent Insights overhaul has been on the web version, changes were also made to the post level exports.

New Facebook Ad Design Puts Focus on Objectives: What You Need to Know

Facebook Ad Objectives

Facebook updated ad creation design within the self-serve ad tool and Power Editor to favor an objective-based focus. Here’s what you need to know.

Facebook Timeline Promotions Are Now Legal: What You Need to Know

Facebook Contests Rules Change

Facebook has loosened their restrictions on Page Timeline contests and promotions. What does this mean and how can you take advantage of it? I explore.

Facebook News Feed Algorithm Change: No More Memes or Asking for Likes

Facebook News Feed Algorithm Change Memes

Facebook has announced that they are tweaking the News Feed algorithm to reward quality content. What does this mean for you and your Page? I explore.

Facebook News Feed: Story Bumping, Last Actor and Chronological by Actor

Facebook Story Bumping

Is Facebook moving to an EdgeRank-less Twitter-like world? Let’s sort fact from fiction! This post breaks down Facebook’s News Feed tests and changes.

The New Facebook Insights: What’s New, What’s Awesome and What Sucks


The new Facebook Insights are being rolled out, and here is a thorough tour of all of the important changes — including the good and the bad!