I wrote a guest post for Fang Digital that details the numerous ways the new Facebook News Feed impacts brand Pages. Here’s an overview…
The NEW Facebook News Feed: Everything You Need to Know
March 7, 2013 By 55 Comments
Facebook has revamped News Feed. Here is everything you need to know about how it will impact users and marketers alike.
Returned Value: Facebook Accidentally Rolls Out New Ads Metric
February 28, 2013 By 20 Comments
Facebook accidentally rolled out a new advertising metric called Returned Value that only appeared temporarily. Luckily I got some screen grabs…
Little Used Facebook Ad Tool: Domain Sponsored Story
February 4, 2013 By 8 Comments
Want to drive more traffic to your website? You should consider creating Domain Sponsored Stories, something you’ve likely never heard of.
Facebook Offers: Minimum Requirement Dropped to 100 Likes
January 30, 2013 By 21 Comments
Have fewer than 400 Facebook Fans and want to use Offers? You may be in luck. Some Pages are now seeing the option and the Help Center is updated.
The Most Amazing Thing You’ve Never Heard Of On Facebook, If You’re a Direct Marketer
January 23, 2013 By 14 Comments
Only the most sophisticated of Facebook marketers have even heard of offsite pixels. Do you know how you can benefit while slashing your ad costs?
Spotted: New Facebook Ads Widget at Top of News Feed
January 22, 2013 By 22 Comments
I spotted a helpful new widget at the top, right-hand side of my News Feed today that provides a brief overview of my active ad campaign performance.
Facebook Graph Search: The Experts Speak
January 16, 2013 By 50 Comments
What do experts think about Facebook Graph Search? I surveyed my friends, including Mari Smith, Amy Porterfield, Andrea Vahl, Brian Carter and more.
What You Need to Know About Facebook Graph Search
January 15, 2013 By 11 Comments
Everything you need to know about Facebook Graph Search. I will be updating this in real time. Will be completed by end of the day.
Facebook Timeline Single Column Format Change: Does it Impact Brands?
January 8, 2013 By 22 Comments
Facebook is rolling out a change for personal Timelines to a single column format. If applied to brand pages it could significantly impact businesses.
Update: Edit Facebook Ad Title for Page, Event or App
December 26, 2012 By 5 Comments
Facebook is rolling out a change that allows advertisers the ability to update the title for ads promoting Facebook pages, events and applications.
Facebook Nearby: What It Is and What It Could Be
December 24, 2012 By 18 Comments
I’ve given Facebook Nearby a test spin, and this is what I think about it for users and for brands. It could be huge!
Attribution Removal for 3rd Party Publishing on Facebook Good for All
December 19, 2012 By 4 Comments
Facebook announced that they will be removing attribution for posts published with third party tools. Here is why this is good for everyone…
AllFacebook.com Marketing Conference Recap: Day 1
December 5, 2012 By 5 Comments
This is a recap of the first day of the AllFacebook.com Marketing Conference in New York City, December 4, 2012.
Facebook Suggested Posts: A New Killer Tool? Users Hold the Cards
November 27, 2012 By 35 Comments
Select Facebook advertisers now have the ability to create Suggested Posts ads that go into News Feeds of users without any connection.
