Facebook Did Something and Marketers Will Screw it Up

Facebook Did Something And Marketers Will Screw It Up

News Flash: Facebook released a new feature and bad marketers will find a way to completely screw it up. Time for a rant…

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

Facebook Fraud Response

Are Facebook ads a waste of money? That’s what a popular video called Facebook Fraud is saying. Here’s another perspective and some things to consider.

You’re More Than a Marketer

More Than a Marketer

Marketers have long been perceived as manipulative, deceptive, pushy and providing false promises. This doesn’t work in today’s online world…

This is Why You Shouldn’t Build a Business Entirely Within Facebook

Facebook Business Rented Land

Have you built a business entirely within Facebook? Are you at the mercy of an algorithm? Are you neglecting what you own? Read this…

Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting

Bad Facebook Marketing Strategies

You mean well, but your bad Facebook marketing strategy is not a victimless crime. It actually ruins ad targeting as well as user experience.

Why Our Obsession with Facebook Page Post Reach is All Wrong

Facebook Post Reach Obsession

The angry mob is gaining steam. They have their torches and pitchforks ready. Will you join them? Read this first…

Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them

Auto-Play Facebook Video Ads

It’s been nearly a year since Facebook initially discussed plans for auto-play video ads. Backlash delayed the launch, but these ads will work.

It Takes Time, Money and Know-How (And It Might Not Work)

Ad It Might Not Work

It’s going to take time. It’s going to cost money. It’s going to take some hard work and know-how. And it still might not work. Are you okay with that?

Increasing Facebook Likes: You’re Building a Number, Not a Business

Facebook Likes Number Who Cares

Before you start setting goals for your Facebook Page, you must first take a step that most brands — obsessed with the wrong numbers — will miss.

Your Philosophical Approach to Social is Killing Me: It’s Time to Get Results

Jason Miller Marketo and LinkedIn

Jason Miller of Marketo is tired of the philosophical marketers who look at social ROI as a myth. Here are his blunt words on automation and results.

The 4 Problems with Facebook Hashtags

fb-hashtag

Facebook hashtags present significant opportunities for marketers. But the current product is flawed. Facebook needs to fix these four issues quickly.

Facebook Streamlining Ad Offerings: 4 Outstanding Questions

Facebook Ad Consolidation

Facebook has announced they are streamlining the ad creation process, eliminating more than half of the ad units. But what is really happening?

Repeating the Mistakes of the Past? Use Social to Be Useful, Not Just Promotional

Jay Baer

Is your brand using Facebook and other types of social media to be a “youtility” or are you just blasting out self-promotion?

Competitive EdgeRank: The Delicate Ecosystem of Facebook’s News Feed

Facebook EdgeRank

Have you explored competitive EdgeRank or Fan overlap? Do you know which pages you’re competing with in the News Feed? They may not be what you think.

6 Things Facebook Marketers Need to Stop Doing

Facebook News Feed EdgeRank Interact

I hate to come off as a bossy, nerdy, Facebook marketing-know-it-all, but I really wish people would stop doing these six things…