Are you giving Facebook News Feed ads a bad name? Some marketers continue to use them in ways that anger users. But it’s completely unnecessary.
Facebook Likes and the Power of Opinion
April 16, 2013 By 8 Comments
Does a Facebook Like offer an opinion, or is it merely the click of a mouse? A look at how opinions are asking bigger questions of Facebook.
Facebook EdgeRank: Which Post Type is Best?
April 14, 2013 By 41 Comments
How do you game EdgeRank? Well, this probably isn’t the answer you were looking for…
Make Sure Your Avatar Scales (Down) so Your Business Can Scale (Up)
April 2, 2013 By 29 Comments
Have you put enough thought into the profile image you use for your Facebook Page and other social media accounts? Great advice from Blake Jamieson…
The Real Deal with 3rd Party Facebook Publishing Tools
March 20, 2013 By 36 Comments
Not only do third party publishing tools not negatively impact your Facebook page performance, they provide benefits that Facebook natively cannot.
Facebook Ads: The Metric for Measuring Success and ROI
March 18, 2013 By 11 Comments
Chances are that if you’re like typical advertisers measuring Facebook ad success, you’re doing it wrong. Here’s how to do it and why.
The Curious Case of Facebook’s Innovation Dilemma
March 12, 2013 By 7 Comments
Is there a disconnect between how users actually use Facebook, how they think they want to use Facebook and how Facebook wants to use Facebook?
New Facebook News Feed: Brands Will Reach Fewer Users
March 11, 2013 By 34 Comments
The new Facebook News Feed is likely to result in brands reaching fewer fans than before. Here’s why and how it’s not all bad news for brands.
Response: Facebook Reach is the Most Important Performance Metric
March 6, 2013 By 25 Comments
Emeric Ernoult counters Jon’s claim that Facebook Reach is an unimportant, fuzzy and imaginary metric. Here’s Emeric’s take on why it’s important.
The Problem with Facebook’s 20-Percent Text in Ad Images Rule
February 18, 2013 By 60 Comments
Facebook has recently established a rule that prohibits more than 20-percent text in mages used in News Feed ads. Great, but here’s the problem…
Do Like Sources Unfairly Flag Your Facebook Page for Buying Likes?
January 14, 2013 By 4 Comments
VentureBeat published an article stating that brands could be outed for buying likes based on some new publicly available information. But is it true?
Facebook Promoted Posts: Is There a Labeling Problem?
January 7, 2013 By 2 Comments
You may see my post naturally. You may see that same content as “Sponsored,” but only because of when you came online. Is that a fair label?
Facebook’s New Years Resolutions for 2013
January 3, 2013 By 1 Comment
I was able to break into Mark Zuckerberg’s email and found these New Years resolutions for 2013. Pretty interesting stuff!
A Digital Marketer’s New Years Resolutions for 2013
January 1, 2013 By 16 Comments
A terrific 2012 is in my rearview mirror. Here are my plans for making 2013 better than ever…
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
The Facebook Marketer’s Pledge for 2013
December 29, 2012 By 4 Comments
No more New Years resolutions that you forget the next day. Pledge to focusing on value, educating yourself and making Facebook a better place!
