No More Facebook Like-Gating: What It Means and Why You Should Care

No More Facebook Like Gating

Facebook will no longer allow marketers to incentivize the like through an app. So what does that mean and how does that change things? Read on…

Facebook Did Something and Marketers Will Screw it Up

Facebook Did Something And Marketers Will Screw It Up

News Flash: Facebook released a new feature and bad marketers will find a way to completely screw it up. Time for a rant…

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

Facebook Fraud Response

Are Facebook ads a waste of money? That’s what a popular video called Facebook Fraud is saying. Here’s another perspective and some things to consider.

You’re More Than a Marketer

More Than a Marketer

Marketers have long been perceived as manipulative, deceptive, pushy and providing false promises. This doesn’t work in today’s online world…

This is Why You Shouldn’t Build a Business Entirely Within Facebook

Facebook Business Rented Land

Have you built a business entirely within Facebook? Are you at the mercy of an algorithm? Are you neglecting what you own? Read this…

Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting

Bad Facebook Marketing Strategies

You mean well, but your bad Facebook marketing strategy is not a victimless crime. It actually ruins ad targeting as well as user experience.

Why Our Obsession with Facebook Page Post Reach is All Wrong

Facebook Post Reach Obsession

The angry mob is gaining steam. They have their torches and pitchforks ready. Will you join them? Read this first…

Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them

Auto-Play Facebook Video Ads

It’s been nearly a year since Facebook initially discussed plans for auto-play video ads. Backlash delayed the launch, but these ads will work.

It Takes Time, Money and Know-How (And It Might Not Work)

Ad It Might Not Work

It’s going to take time. It’s going to cost money. It’s going to take some hard work and know-how. And it still might not work. Are you okay with that?

Increasing Facebook Likes: You’re Building a Number, Not a Business

Facebook Likes Number Who Cares

Before you start setting goals for your Facebook Page, you must first take a step that most brands — obsessed with the wrong numbers — will miss.