New Value Rules for Audiences, GTM Updates, and More

New Meta ads updates on audience value rules, GTM template changes, Flexible Format, ad posts, AI videos, and troubleshooting.

I Was Wrong: How My Approach to Meta Ads Changed

After 15 years, here’s how my approach to Meta ads changed, from remarketing and targeting control to automation and creative.

Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model.

What Meta’s new “Describe Your Audience” feature for detailed targeting does, how it works, and why it may not matter much.

Updates include “Push Delivery to This Ad,” engagement filters, location targeting questions, video translation limits, and Threads ads.