If you’re running into issues with low-quality advertising results (leads, clicks, or another action), there are six steps you can take.
Meta is Forcing Expanded Audiences for Top of Funnel Optimization
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.
Low-Quality Ad Content and Post-Click Experiences
Low-quality ad content and post-click experiences can increase your costs or get your ads rejected. They can impact your account long-term.
How to Set Up Lead Scoring Automation in Infusionsoft Based on Engagement
This tutorial walks you through the step-by-step instructions of setting up Infusionsoft lead scoring for CRM and Meta ads strategies.
21 Performance Goals: The Focus of Meta Ads Optimization
The performance goal may be the most important selection when creating a campaign. Here’s a guide to the 21 performance goals via 71 paths.