Many advertisers have used scraping of UIDs to create Custom Audiences. Facebook has made changes to explicitly prohibit and prevent this.
How to Create Effective Facebook Ad Reports for Clients
One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…
How to Create Facebook Website Custom Audiences for Multiple Websites
Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here’s how…
No More Click Bait: Facebook Explains How to Share Links
Facebook is rolling out changes to the way links — particularly from brands — are distributed in the News Feed. Stop whining and read…
Facebook Updates Campaign Structure Again: New Ad Sets and Ads
Facebook is updating campaign structure again, this time impacting ad sets and ads. Here’s what you need to know…