In order for advertisers to stay in Facebook’s good graces, follow a very long — and complicated — list of rules. Here’s a breakdown…
Facebook Ads Relevance Score, Positive and Negative Feedback
Facebook is rolling out relevance scores to help advertisers understand what is and isn’t working. Here’s what it means for your ads…
Facebook Dynamic Product Ads: Everything You Need to Know
Facebook’s dynamic product ads could just change everything. Dynamically surface ads featuring the right products to the right people. Here’s more…
How to Create Multi-Product Facebook Ads in Power Editor
Multi-product Facebook ads can now be created in Power Editor. Here’s an overview of what you need to know and how to do it…
The 4-Step Approach to Effective Facebook Ad Targeting
Are you lost on a Facebook ad targeting strategy that works? Start with this 4-step approach for traffic, fan base building, opt-ins and sales…