How Brands Can Maximize Facebook Organic Post Targeting by Interest

Facebook Organic Post Interest Targeting

Facebook marketers can now target their organic posts to fans with particular interests. Here’s how to determine the best interests to target…

The Ideal Naming Convention for Facebook Advertising Campaigns

Facebook Campaign Naming Convention

The secret to an efficient Facebook advertiser who can quickly run informative custom ad reports is found within the campaign naming convention…

Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers

Facebook Ad Reports Checklist

Are you using Facebook’s custom ad reports? It’s an awesome tool, and here’s your checklist to help you start mastering it today…

Facebook Remarketing: 8 Effective Website Custom Audience Strategies

Facebook Remarketing Website Custom Audience Strategies

Advertisers are finding great success remarketing with Facebook Website Custom Audiences. Here are 8 ways you can start using them, too.

Facebook Ads Reporting: Not All Website Clicks Are Created Equal


What is the quality of website traffic you’re driving when targeting fans, website visitors, lookalikes and interests? This experiment investigates…

Happy Holidays: The Season of Failing with Facebook Ads

Holidays Facebook Ads

Advertisers are flocking to Facebook ads to sell their products during the holiday season. Many are destined to fail. Here’s why…

The Value of a Facebook Post [Experiment]

Value of a Facebook Post

I determined that the value of one of my recent Facebook posts is $989.47. Here’s how I determined that value and how you can do it, too…

It May Be Time for You to Quit Marketing on Facebook

Quit Facebook Marketing

Whether it’s the latest algorithm change, a drop in reach, or the ineffectiveness of ads, it may be time for you to quit marketing on Facebook.

No More Promotional Posts: Facebook Will Penalize More Brand Content

Facebook Promotional Posts

Brands that share promotional posts will now have a tougher time of reaching the news feed. Here’s why and what you need to know…

Facebook Doesn’t Care About Your Reach — And Neither Do Users

Facebook Unfollow

Facebook recently made it easier to unfollow annoying pages, people and groups that pollute their news feeds. Should marketers be mad about this?