Facebook’s New Lookalike Audiences: What You Need to Know [Video]

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In the video above, I cover the New Lookalike Audiences and how they impact Facebook ad targeting. Some key points:

  • Lookalike Audiences: The Way They Were.
  • What are the New Lookalike Audiences?
  • How to Find Users Similar to Those Connected to You: Mobile Apps, Website Visitors, Facebook Fans
  • The Bottom Line: Increase Sales

The Important Links

In the video above, I address several features and topics that could use a bit more explanation. Relevant links are below:

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • http://www.postplanner.com/ Scott Ayres

    Would be interesting to see some stats on how many pages use this feature.

  • Gary Elley

    [Edit: I've now resolved this - seems I clipped some of the code when pasting into my site. Blush]

    Anyone know how to test a website custom audience pixel?

    The setup procedure seems to have changed since Jon first published about how to do this.

    I created my first custom audience in the Power Editor, placed the tracking code in the head of my site and verified same via view souce. When I went back to create another CWA, Facebook dispalys this warning:

    “You haven’t finished setting up your Custom Audience pixel”.

    I read the official WCA getting stated guide at http://goo.gl/8i1481 , but there’s no mention of how to test that the code is placed and working correctly (like there was when Jon first wrote about WCAs back in January).

  • http://smartpopupbox.com Smart Popup Box

    Great post! Most of the tools are useful for me. If you have coupons, you can offer website visitors instant coupons in exchange for a Facebook like, tweet, Google +1 and email….by a social coupon popup. I’ve used it for my website and it’s really effective

    http://bit.ly/social-coupon-popup

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