How to Increase Likes on Facebook with Ads [Video]

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The question I get more than any other is regarding how to get more Facebook Likes. So I address that question in this week’s Video Blog.

In the video above, I cover the following:

  • The Importance of Relevance
  • Custom Audiences
  • Lookalike Audiences
  • Website Custom Audiences
  • Interest Targeting
  • Friends of Fans
  • Optimization
  • How Much it Costs

The Important Links

In the video above, I address several features and topics that could use a bit more explanation. Relevant links are below!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Gord Brown

    Great blog! I like your reference to utilizing the graph search to bring up “businesses that are liked by people who like my page”. Definitely have to give that one a try. cheers.

    • http://jonloomer.com/blog Jon Loomer

      Thanks, Gord! Make sure to click the link in the notes about using Graph Search.

  • Kenneth

    Great video! Weirdly I still don’t have Graphsearch haha.

    • http://jonloomer.com/blog Jon Loomer

      Switch your language to English-US.

      • Claire Chesneau

        Jon, I tried this when you suggested it to me and it doesn’t work any more. Any UK readers/listeners/viewers could possibly do with a ‘work around’ here?

  • Yannic

    Great video, thanks!

  • http://www.ladycontent.com/ Jenna Scaglione

    Cool video and I love your enthusiasm! Almost makes me excited about Facebook ads. :) I would love to know how you added that Subscribe button at the end of your videos (and other clickable image areas) as I am trying to do the same with mine. Are those just annotations with images? Thanks!

    • http://jonloomer.com/blog Jon Loomer

      Thanks Jenna! Just annotations with images, correct.

  • Ed

    Jon am I right on a couple of things
    1. (Not related to this video) – that you can no longer target your competitors pages through the standard audience builder interface (in Power Editor or otherwise)
    2. That in this video you mentioned Graph Search is essentially a new way to do this?

    Thanks, Ed.

    • http://jonloomer.com/blog Jon Loomer

      1. Not really correct. Facebook has merged some of the interest targeting, so it is broader in some cases. But I can tell you that I’m still able to target the pages I’ve always targeted.

      2. No, this is just a way to find the relevant pages to target.

  • http://www.antoniocalero.com/ Antonio Calero

    The fact that there are still companies offering low cost likes is unbelievable, but I guess that only means there are still Pages buying those likes.

  • Vince Workerbee

    Nice soundtrack, Jon!

    • http://jonloomer.com/blog Jon Loomer

      Yeah? I’ve been trying to decide what to do with that. I saw one complaint about it today. I kinda miss the old music, but don’t know if it just takes getting used to.

  • Jesse Regan

    Hey Jon, great post thank you! Question about WCA, am I missing something or is this not the place it should be? http://screencast.com/t/ZNyjCTdj

    • http://jonloomer.com/blog Jon Loomer

      Click on the Custom Audiences option. Facebook has changed to flow (I am working on an edit since it’s a pretty major overhaul).

      • Jesse Regan

        When I click on it, this shows up. http://screencast.com/t/RHVEoTeIRuD3

        Am I missing it or has FB not gotten it out to everyone?

        • http://jonloomer.com/blog Jon Loomer

          It’s a rollout, Jesse. You don’t have it yet, but it’s a good sign you have the Mobile App Custom Audiences.

  • http://www.rparkerconsulting.net/ parkerconsulting

    I’ve had several new clients this week coming to me for help after paying for likes resulting in no value. Great video for those who need encouragement in engaging with their audience.

    • http://jonloomer.com/blog Jon Loomer

      Thanks Rob! They’ll learn eventually.

  • Eyes Wide Open

    Hey Jon! I’m new here and am really enjoying your content. Have a question about “like-gated” tabs. Would these tabs be included in Page Post ads or Like Ads? I noticed in the “Like Ad”, the user can click “like” but they are not directed to my landing page. However, if they click on the picture in the “like” ad, they are.

    If my goal is to give them something for “liking” my page, would it make more sense to use the “like-gated” custom tab in a page post where I can place the custom tab link directly? Thanks!

  • Daniel Toledo

    Hi Jon! Fantastic blog. I agree on everything that you said! In
    addition. I personally like the CPA bid method because you can decide what’s
    the maximum amount you want to pay for a fan. For me this works great on
    campaigns. Key is to keep your target group as big as possible (while making it
    specific) and time. The Facebook Ad system needs time to find the right people.
    In the end it will save you a lot of money and gives you more fans for your
    dollar & euro

  • Grant Perry

    I find it hard to justify advertising for fans now. Possibly, early on to build some social proof but I feel now my budget is better spent on other objectives – mostly lead gen and direct sale. And since I’m mostly using promoted posts targeting interests or lookalikes there’s an added bonus of also getting new fans in the process.

  • Mohammed Elmennaouy

    Thanks a lot! You are the best Jon! I’ve learned much about Facebook Ads from you… :)

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