Facebook Website Custom Audiences: What You Need to Know [Video]

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Have you heard yet about Website Custom Audiences? It’s probably the one feature that has me as excited as I’ve been as a Facebook marketer in quite some time.

In this video, I talk about the following:

  • What Website Custom Audiences Are
  • How They’re Different from FBX
  • How You Might Use Website Custom Audiences

For more on how you can create your own, check out my tutorial!

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What Do You Think?

A couple of wrinkles were added this week. Still working through some kinks, but getting better.

This time a blooper reel was added. Yeah, this video was originally almost 12 minutes long, so you can imagine the mistakes that had to be cut out!

So what do you think? Anything you’d do differently? Let me know in the comments below!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • http://fitnessblackbook.com Rusty Moore

    Jon…do you know if Website custom audiences updates the size of the retargeting list in real time? Pumped about this…I make 20-30X ROI on some of my Perfect Audience campaigns. What drives me nuts about P.A. is the way they bill and the lag time it takes to get ads approved.

    • http://jonloomer.com/blog Jon Loomer

      Yep, updated in real time. Mine is up to an audience of 16,000 right now.

  • Kristy Schnabel

    You’re great Jon. The bloopers were well worth the wait. So nice to know that I’m not the only one not getting it right on the first take… or the 2nd… or the 3rd.

    • http://jonloomer.com/blog Jon Loomer

      Or 4th or 5th! I feel bad for my video editor.

  • http://socialstrategizer.com/ Adam Collins

    Great breakdown Jon… this is huge! Have an amazing day! Aloha

  • http://socialmediacurator.com/ Mtn Jim Fisher

    does it have to be your own website Jon? ;-)

  • Peter Štrbo

    Great news Jon, you´re the best! But i´m wondering when it will be available also in Middle Europe. Awesome feature i guess. How can i get update my power editor right now? :)

  • http://www.facebook.com/jensmithsocial Jen Smith

    Thanks for the update Jon! Great info as always! I can’t wait to try WCA :)

  • http://www.hughculver.com/ Hugh Culver

    Great stuff Jon. I’m going to have to dig deeper and get more details from you on how to do this. Sounds very cool (good bloopers!)

  • http://www.postplanner.com/ Scott Ayres

    Good tips Jon. This is a subject that I’m 100% unfamiliar with…

  • disqus_yggAlzwKT5

    Nice video Jon, by the way there is a setting in youtube where you can turn off ‘Show suggested videos when the video finishes’ – don’t want to lose people to cat videos right?

  • Peter Le

    Great stuff Jon! Just started my own business and your stuffs really help! Shout out from Vietnam!

  • Roy

    great tool. do you know what is the minimum audience size (number of people)?
    Thanks!

  • benortiz21

    Is there a minimum audience size you need to have before your ads are shown with website custom audiences?

  • http://2asuccessdreamblog.com/ Alecia Stringer

    Great tips, well worth understanding all the tools and resources available.

  • Mark Waguespack

    Great tool and tutorial! Does anyone know how to create a similar type of targeting through a google ads manager like DoubleClick?

    Thanks again for the tutorial!

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