10 Very Recent Facebook Changes You May Have Missed

Facebook is constantly rolling out updates. This causes some contention among the users, but I absolutely love it. Change leads to progress!

This past week, it’s almost been impossible to keep up with the changes. And what’s awesome is that many are directly related to Facebook marketing.

Following are the updates I’ve noticed during the past week alone. I tend to feature these on my Facebook Page instead of writing a blog post for each change. But since there were so many, I figured a blog post was needed to cover them all!

Here’s the funny thing that underscores how fast and furious these changes have been… I have a routine that I do not post more frequently than every four hours. The number of changes have been piling in so fast recently, that I now have a backlog of Facebook posts highlighting the changes I’m seeing.

Without further adieu, here are the big and little changes you may have missed. If there are any others (entirely possible) let me know in the comments below!

1. Post Scheduling Update

This may be the simplest, most overdue change that has marketers the most excited. And it’s really so ridiculous JUST HOW EXCITED we are about this.

Why? It should have been done from Day 1. But since Facebook overcomplicated what should have been an easy process, we are excited about the most basic of changes.

The prior problem: Scheduling on Facebook was far more work than was necessary. You had to click drop-downs for year, month, day, hour, minute, am/pm, height, weight and shoe size to schedule a single post. It was absolutely ridiculous.

The fix: There is now a calendar tool to easily select the specific date you want. Hey, imagine that! Basic design. This is also nice since we finally see what day of the week we’re picking as well (as opposed to juggling a separate window with a calendar in it).

And now the only other step is entering the full time in a text field. Start typing and Facebook provides auto-complete options.

Facebook Scheduling

One heads up: While it appears that you can pick any time you want (like 8:43 instead of having to go with the options Facebook provides), that seems to create some problems. I did this and Facebook automatically defaulted to a different time that wasn’t even close. So hopefully that will be cleaned up.

But overall, thanks for the awesomely basic fix that was long overdue! We really do appreciate it.

2. Scheduled Posts in Notifications

This change is related to #1, but they are really two different things.

Previously, it was easy to forget what you had scheduled. You needed to navigate to your Activity Log to see it.

Now, Facebook gives you a running tally of posts that have been scheduled within Notifications in the admin panel.

Facebook Scheduled Notifications

Another simple, much needed improvement!

3. Shared Posts in Notifications

The Notifications area has been where you get record of the latest comments and likes on your posts. It can be a bit of a mess for popular Pages, but it’s about to get messier!

Now Facebook is including any public shares of your posts within the notifications.

Facebook Shares Notifications

This is good since the Share is probably the most important action, so it’s nice to know this. It’s bad because it made an already cluttered area more cluttered and difficult to keep up with.

It’s hopefully just the first step.

4. 5-Star Ratings Under Cover Photos

Facebook has been encouraging users to rate locations based on a 5-star system for several months now. When you check in, you get the prompt. And Facebook was also surfacing places and apps on the sidebar for you to rate.

Until now, that information was largely buried. But now it’s going to be unavoidable!

Take a look. I’m apparently a 4-star business…

Facebook 5 Star Rating

I set my Page up as a place long ago to get access to the “Recommendations” box — which is basically the Reviews, based on these ratings. So this average rating is now front and center.

Note that it’s a 4-star rating even though every single rating in my Reviews is for 5 stars. Not every rating appears there. Anything that doesn’t get a review doesn’t appear there, and that includes many of the mobile ratings.

So while it would be nice to receive a 5-star average, it’s probably not realistic. The world is full of trolls!

If you’re a place, this could both be an opportunity and a thorn in your side. If you get low ratings, watch for the complaints to start flying!

5. New Navigation in Insights

I spotted this while poking around my web Insights. Note the new bar that features Page, Activity, Insights and an Edit Page drop-down on the left. On the right are Ads Manager and a Help drop-down.

Facebook Insights Activity

What’s nice is that any new notifications received while in Insights will appear as a red number by Activity. Now, the links to Page and Activity are redundant, however. Facebook should merge these two.

This is absolutely a more user friendly and convenient way to drive traffic to Insights and Ads Manager in particular. My guess is that Facebook is testing this within Insights, and will eventually roll it out to the Admin Panel as well.

6. Link Share Preview Now Full Size

Previously, you wouldn’t know how your link share appeared until you shared it. In particular, you wouldn’t know if the image would take advantage of Facebook’s new, optimized, full-width format.

That’s now changed! Check out the image below that shows what I see while I’m writing a post using a link share…

Facebook Link Thumbnail Preview Change

Far better! I now see exactly what I see when I will publish.

7. Power Editor Download Update

I’m sure you use Power Editor to create Facebook ads. And I’m sure you download before you get started every day to pull in all of the latest activity for all of your accounts.

Well, that dialog just changed. The design is new, and there is now a three-tabbed view to provide options on what you want to download.

First, here is the Accounts download view (which is default). Select which accounts you want to download, or search for accounts to pull from.

Facebook Power Editor Download 1

The second view is Pages. Start typing in the name of the specific Pages you want to download data from, assuming you don’t want to download all data from specific accounts (done in the previous view).

Facebook Power Editor Download 2

And finally, there is a More Options view that will allow you to search for accounts by ID or name. This is redundant since the same actions can be done in the first view.

Facebook Power Editor Download 3

Big change? Nope. Looks nicer though!

8. Power Editor Tooltip Update

This is just a tweak, but immediately noticeable. Facebook wants to draw more attention to the tooltips (?) so that you quickly get answers to any of your questions about specific features.

These are now gray circles with a dark gray “i” inside. This is especially noticeable when creating a new Custom Audience.

Facebook Power Editor Tooltips

Awesome change? Eh. But it’s a change.

9. Boost Post Targeting Update

First of all, please don’t boost posts. I hate this feature because of the lack of control. Promote posts with Power Editor instead.

That said, the Boost Post option did just get a little bit better. You when you set your audience, you can select People who like your Page and “People you choose to target.”

That will bring up options to not only target by country age and gender, but by interests (4-10).

Facebook Boost Post Targeting

It’s getting better. But you still shouldn’t boost posts!

10. Self-Serve Ad Tool Placement Update

I also recommend you use Power Editor instead of the self-serve ad tool. That said, Facebook has been making several enhancements to the self-serve ad tool lately.

One big one is providing a little bit more control over placement. You now have the ability to remove Sidebar or News Feed.

Facebook Self Serve Ad Tool Placement

That means you now have three options:

  1. News Feed and Sidebar
  2. News Feed only
  3. Sidebar only

Does that mean you now have as much control over placement with the self-serve ad tool as you do with Power Editor? Nope.

You still have no control over mobile. With Power Editor, you could hit mobile only or desktop only, for example. You can even target specific mobile devices.

Can’t do that with the self-serve ad tool. Certainly better, but you should still use Power Editor!

  • http://FlourishandProsper.com/ Stan Dubin

    In one of your webinars, you mentioned that using conversion specs for link clicks is essentially no longer available, but I think you also said that optimizing for clicks will get you the same thing. Is this still your view? Or is there some way to get conversion specs back?

    • http://jonloomer.com/blog Jon Loomer

      Here’s the thing… If you use the new objective flow, conversion specs aren’t available. If you use the old ad types, conversion specs are available. But even if you use the new objectives and pick “Clicks to Website,” you’re essentially doing the same thing as using the old ad types and setting the conversion specs to “link_click.”

      • http://FlourishandProsper.com/ Stan Dubin

        That makes sense, although choosing an external website in the new objective flow does require you to link the ad to a page IF you want to show up in the newsfeed. When I go this route, I’m also getting (unwanted) clicks to the FB page which didn’t count before when I was able to measure “link clicks” only. You know any way around that?

  • http://ideagirlmedia.com/ Keri at Idea Girl Media


    Great info! I hadn’t noticed every single change, so thanks for the added details!!

    Regarding the star ratings…

    I am managing a page with 4.5 stars. And, when I just reviewed a page, I was able to fill in all 5 stars. Like yours, my reviews are 5 star reviews. But I remember when I saw “rate this place” in the side bar. I think it is possible that this gathered information by Facebook is included with that, but we do not have a way to access it. Yet. Or ever…?

    Just a thought.

    Thanks again for sharing your insight with us,


    • http://jonloomer.com/blog Jon Loomer

      Hi, Keri! Correct, you don’t have access to all of your reviews, which will explain any confusion regarding your displayed score and the reviews displayed.

      Thanks for your feedback!

  • DonnaGilliland

    Good breakdown.

  • Sara Hamilton

    Hi Jon, I can see my reviews/recommendations whilst looking from another profile but can not seam to find them or see them log in under my personal or business page/user. Anyway you can point me in the right direction? Thanks

    • http://jonloomer.com/blog Jon Loomer

      I’m logged in as my personal profile at all times, posting as my page. The reviews are on my page timeline on the right side.

  • Sanyukta Dabas

    This is amazing Jon.. Do we need to download power editor every time we want to create an ad?

    • http://jonloomer.com/blog Jon Loomer

      You should download at least every day when you get started. Also download if there’s anything new that you need to pull in. For example, if you’ve published a post to your page recently and want to promote it, you’ll need to download.

  • http://obidisocial.com/ John Obidi

    Great job, Jon. I’m a fan of your work.

  • Eric Allan

    Has anyone noticed a jump in reach per post especially with non-fans? In October, reach for a typical post would be 80% fans but the past few weeks it’s dropped to about 20% fans and Total Reach has increased by 75%. Not complaining, just curious. Little has changed with our brand’s content strategy and total engagement has not really changed either. Thanks!

  • Bill

    Thanks for the awesome update Jon!

  • dawnjensen

    Great resource Jon. Thanks for the post. I’ve buffered it!

    • http://jonloomer.com/blog Jon Loomer

      Thanks Dawn!

  • http://about.me/teecycletim Tim Cigelske

    Thanks for the helpful tips, Jon. Question for you: With the larger photos that now go along with links, do you think it’s better to post photos with a link in the text caption, or just post the link?

    • http://jonloomer.com/blog Jon Loomer

      Hey, Tim. I’ve always favored the standard link shares anyway if I’m looking to drive traffic, and now that’s even more the case.

  • Christine McIver

    Thank you!

  • Deanna

    Thank you for the information- I found it to be very helpful! I have a question though- does Facebook send you a notification when someone reviews your business/gives you a star rating? I personally know someone recently 5-star reviewed my page, but I have no notification or way of knowing it on my page… Do you know? Thanks again!

    • http://jonloomer.com/blog Jon Loomer

      No notifications. It should appear in your review area, assuming they left a review. If no review, you won’t find it.

  • Paulo Costa

    Hello guys, are you aware of something this week that has changed in the face of schedules post? My scheduled posts are no longer showing up in the timeline of the galley, type only appears even for those who enter on the fan page. If I post manually then yes it appears. Regards

  • http://actionplanr.com/ Brenda Horton

    Great article. Thanks for the heads-up! I have a question. Facebook declined my request to merge two FB Pages. One has 427 LIKES (Hware, which is my parent company) and the other has 88 LIKES (Actionplanr, which is my software product). Obviously, I want to keep the one with 427, but don’t want to lose the 88 either. Any advice? Greatly appreciate it. One thought is to do a name change and see if they will take it. What are your thoughts? Thanks!

    • http://jonloomer.com/blog Jon Loomer

      Right, you’d need to merge the small one into the big one. Also would help if they have the same name and address before merging.

      Good luck!

  • http://www.webzucker.com/ Marco Wegleiter

    I think the star rating on hotel pages can be confusing. Users may think the rating is the hotel class…

  • ruthycpr

    All my YouTube videos used to be big widescreen lovely images when I made them a featured post. Since the changes Im now getting a pithy small preview bottom left and a big load of white to the side. Devastated as we designed fantastic YouTube cover images just for this reason. FB allowed the biggest image display. Something completely now ruined and something I hope will be amended

  • rotoflix

    Did they remove some controls for targeting audience? I thought you used to be able to target users who liked certain pages, but now it only seems to allow you to target an ad to people with the more generic interests. This is much worse for my needs. Did this feature disappear?

  • Kimberly

    I have been all over the place looking for answers and have gotten NONE !!! 2 days ago I logged on to Facebook and suddenly…….I cant see pictures in my newsfeed OR upload pictures to my wall. Are you aware of this problem and is it something that will fix itself? I have done all the usual things (virus scan, java, flash, checking the thing that “allows” images). I am at my wits end and dont know what else to do. HELP PLEASE !!!

  • Katrina Fox

    Jon, a few of us are having problems with the schedule posts thing since it changed: Now when I go to schedule a post for one of my pages it does not let me select tomorrow’s date, only the date
    after. Also it seems to have changed my timezone to UTC+11. I am in
    Sydney, Australia. Eg I just went to post and it gave me the option to post on 25 Nov at 9.25pm (UTC +11). I want to post at 9.20AM Sydney time on 25 November. I have no idea how to do this. Have you any thoughts? I posted in FB help and others are having the same problem and no one knows how to fix it. It’s frustrating when we want to schedule a week’s worth of posts on a page at a time we know works best in our timezone. Right now I can choose one of the options, but for all I know it will post at 3AM and most people won’t see it. Thanks :)

    • brainB4body

      I’m with you Katrina, I’m in Syd too and I can only post 24hours in advance rather than later the same day as I’m used too, frustrating!

    • brainB4body

      OMG Katrina, I just worked it out – is it really this simple or has it changed since we last looked??! Anyway, you can’t schedule beyond today in the drop down calendar because today is already set by default… so all you need to do is enter the time.

    • http://jonloomer.com/blog Jon Loomer

      I know some are having this issue, but I’m having no problem scheduling on the current day or future days. Sorry I can’t help with this.

  • Mary Wilkinson

    If someone didn’t set their page up as a place initially, can they
    change it to utilize the ratings & recommendations features? TIA

    • http://jonloomer.com/blog Jon Loomer


  • Allie C

    Thanks for the information! This is a great resource. Quick question – Every time I schedule a post for one of my pages and facebook publishes it, it sends a private notification to my personal account…I schedule posts for almost everyday and I don’t want notifications sent to my personal account every time they are published. Is there a way to turn this off?

  • siganau

    Thanks for the info and guide.

    I hope more people can benefit this information.

    For those who need marketing assistance this site may be very helpful. http://sigan.com.au/

  • Alfred

    Hi Jon, Alot of people seemed to have noticed that the Friends of Connections targeting is now limited to only sponsored story so it cannot be used with ads? Will you be able to confirm? Thanks alot

  • James Wright
    • Carrie Lorentz

      Look for an email from me James!

  • Daisy

    “So while it would be nice to receive a 5-star average, it’s probably not realistic. The world is full of trolls!” We are only human and not shiny hotels, 5-star is not an average, it is unrealistic as people have different opinions and you should not take this personally and insult your readers by calling them trolls. ;) Good luck and stay positive, or your rating may drop. – Daisy

  • Amanda J.

    Hi John! I’m trying to create an Unpublished Post and with the new scheduling I’m not seeing the “Hide from the News Feed” option. Any insight?

  • sharaegirl

    can you help me, my post shows as scheduled on power editor, but I can’t find a place where to make it go live, there is no way to click on anything. Im attaching a screen shot.

  • prameela

    my fb account did not change