Latest Facebook Changes: Ad Flow, Objectives & Insights

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social media pubcast jon loomer Latest Facebook Changes: Ad Flow, Objectives & Insights

Facebook’s changing, and so am I! Lots to talk about on this week’s Pubcast. So pop a bottle! Let’s do it…

Become a Featured Fan on the Pubcast!

I’m always on the lookout for new ways to grow the Pubcast while also giving back to you — the listener! That’s why I created the new “Featured Fan” segment.

Go to to learn how you can be featured — your actual voice! — on the next episode of the Pubcast.

Transition to Infusionsoft

My business is growing… FAST! And as a result, I am transitioning to Infusionsoft to take my marketing automation to another level.

Some people call it Confusionsoft, and I now know why! While it’s an incredibly powerful tool, it’s also a bit overwhelming what you can do with it.

And since I really don’t have the time necessary to do all I need to do to make it awesome, I’m on the lookout for a VA with Infusionsoft experience — not just experience, but expertise!

Is that you? Send me a message!


You may have heard, but I decided to start a new weekly mini-webinar called Do Awesome Things. It’s every Wednesday from 4-4:30 EST and the format is extremely casual.

The purpose: Catch you up on all of the latest news on Facebook! For the first 15 minutes, I cover what you need to know along with providing a weekly tip. For the final 15 minutes, I answer your questions.

Social Media Success Summit

I was honored to be a speaker this week for the Social Media Success Summit, Social Media Examiner’s virtual conference. It was absolutely awesome!

However, this is definitely a weakness of mine, and one reason I started my podcast as well as my mini-webinar. As a result, I wanted to talk about how I’m sorting through my own fears and weaknesses and moving forward.

Ad Create Flow Updated

As you know, Facebook has updated ad creation design within both the self-serve ad tool and Power Editor for an objective focus. You can read my overview of the changes here.

I find the change — particularly in Power Editor — to be pretty worthless. But certainly tune in for my thoughts on what Facebook did and how I feel about it.

New Insights

Facebook has completely rolled out the new Insights to all users! But a surprise that accompanied this change was an update to the exports.

Take a listen for more on this!

3 Facebook Metrics that Don’t Mean What You Think They Mean

While we’re talking about Insights, I figured this was a good time to talk about the Facebook metrics that don’t mean what you think they mean — as well as go on yet another rant about Reach!


Great show this week! So take a listen below. And don’t forget to submit your question to become a featured guest!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Rusty Moore

    Jon…this is the first blog I check daily. I’ve spent a decent amount on Facebook and “thought” I knew all of the Power Editor hacks, etc. Honestly, you are giving away pure gold here. Bought your power editor training too. Will probably buy everything you put out. Lovin’ it!

    HUGE fan of microbrews as well. I’m up over in Seattle. I’ve traveled all over sampling microbrews. I’m convinced Oregon has the best. Colorado good as well, like you mentioned. My go-to brew, “Mothership Wit”, from New Belgium Brewery (Colorado) has been canceled. A sad day!

    • Jon Loomer

      You’re awesome, Rusty! Love hearing this.

      Funny story related to New Belgium. About 10 years ago, I started this hair-brained beer review site. A few friends of mine and I would write very creative reviews. Not your standard review at all, but high quality and engaging writing (storytelling). I reached out to hundreds of breweries and it became a great way to get free beer. New Belgium sent me the best package — a bunch of beer, trinkets, etc.

      • Rusty Moore

        What is funny is I don’t like their best selling beers, like Fat Tire. Mothership Wit was one of the best easy to find white beers on the market…I can’t stand Blue Moon or ShockTop (which are easy to find at most bars).

        Obviously there are a ton of other options. I like Hoeggarden & Leffe…just harder to find on tap.

        • Dan Jost

          I’m always on the lookout for more Belgian beers. Not a lot of options to try on tap, but my favorite by far is Hoeggarden! Never tried Leffe. I thought Blue Moon was good until I tried a Hoeggarden..

          • Rusty Moore

            Dan…Leffe’s description is misleading. It is called Leffe Blonde, but to me it is simply like a strong version of Hoeggarden. If you like Hoeggarden you’ll dig it.

            Jon…sorry we turned this into “Beer Talk”…couldn’t help it :)

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