How to Use Labels to Organize Your Facebook Ads

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I have a confession to make: I’m not a particularly organized person. My desk is a mess. I operate on the fly more than I’d care to admit. And if I’m not careful, my Facebook ads will end up a disorganized mess, too.

There’s an easy solution that most Facebook marketers completely ignore: Labels.

What are Labels?

First of all, you’re using Power Editor, right? I’m sure you are…

When creating a campaign, you’ll see a text box for Labels.

facebook power editor labels How to Use Labels to Organize Your Facebook Ads

You can enter as many labels as you want here. Consider them folders to keep together everything that is related.

Your labels will then appear on the left hand side of Power Editor below “All Campaigns.”

facebook power editor labels 2 How to Use Labels to Organize Your Facebook Ads

How Can You Use Labels?

There are four main ways that you could use labels:

  1. Goal: Organize campaigns by driving likes, traffic or conversions
  2. Promotion: Organize campaigns by product you are promoting
  3. Page: Keep all campaigns together related to a specific Page
  4. Client: Keep all campaigns together related to a specific client

When you expand, you’ll see all of the campaigns related to that label:

facebook power editor labels expand How to Use Labels to Organize Your Facebook Ads

For example, I’m currently using labels for…

These are just a few ideas, but there are no rules to labels. Use them however you’d like!

The Limitations of Labels

Now, it would be nice if Facebook applied these labels outside of Power Editor and into the ad reports. Unfortunately, they do not.

Currently, this is only to keep your campaigns together as you’re working on them in Power Editor. This remains helpful if you want to, for example, refer back to an old and related campaign. This is good for optimizing and duplicating.

What would be great, though, is if you could run Facebook ad reports based on labels. My guess is that this will come eventually. It’s one more reason to use them!

Your Turn

Do you use labels? How do you use them?

Let me know in the comments below!

NOTE: Labels is just one of the 43 topics covered in FB Marketing Advanced University: Power Editor, a step-by-step training course. Go here to learn more!
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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Dan Gejay

    I’ve just recently started using labels. For the first month or so that I was using Power Editor I overlooked the label option. Then, once viewing a specific campaign/ad became a serious task I knew I had to start using them. I couldn’t imagine going back to not using them. I now use labels to group similar campaigns, group ads that drive traffic, and for keeping my lookalike audiences organized. If only they carried over into the ad reports!! Great article, extremely underused tool.

  • Barry Tubwell

    I never even looked at the labels before, I will use them from now on though. Get tip Jon.

  • http://www.postplanner.com/ Scott Ayres

    I haven’t used Power Editor, but these labels look really cool.. Good detail Jon.

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