Free Weekly Mini-Webinar: The What, Why, How and ARE YOU CRAZY?

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do awesome things free weekly mini webinar 700x365 Free Weekly Mini Webinar: The What, Why, How and ARE YOU CRAZY?

[Go here to register for Do Awesome Things, my weekly (and free) mini-webinar.]

A few days ago, I received an interesting suggestion from reader Barry Tubwell: Host free, weekly mini-webinars.

At first I thought it was a crazy idea. But the more I thought about it, the more I warmed up to it.

Not to be corny, but I’m constantly listening to your feedback. So much of what I do and what you see are reflections of what you’ve said to me (even the mean stuff that made me cry!).

So thanks for the feedback, Barry! Here’s the what, why and how of my new mini-webinars (and an investigation of whether I’m nuts)…

The What

Every Wednesday at 4pm EDT, I’ll be hosting a 30-minute mini-webinar. That’s also…

  • 1pm PDT (San Francisco)
  • 9pm BST (London)
  • 6am Thursday AEDT (Sydney)

My audience is international and whatnot (that was humble, right?), so I wanted to pick the best possible time that would work for the most possible people. That’s a tough job. The main thing was that I didn’t want this to air in the middle of the night for my Aussie friends.

I call it a mini-webinar because it won’t be nearly as structured as the traditional webinar. I’m not going to prepare a professional looking Powerpoint and it won’t take 45-minutes to an hour.

This will have a very casual structure. I’ll spend the first 15 minutes covering the things you need to know since the last webinar. So that includes a round-up of changes and tips that are designed to help you, the advanced Facebook marketer.

The final 15 minutes will be spent answering your questions.

Oh, and the sessions will be recorded. But you have to register to get access to those recordings.

The Why

There are a couple of reasons for this.

First, diversity is always important to me. I wanted another medium to reach people. Some may prefer this over my written or video content, and it will be more interactive than my Pubcasts.

Second, there is certainly a revenue element. I’m always looking for new ways to promote my products. That doesn’t mean that this will be 30 (or even five) minutes of self-promotion. I hate hard sells.

Instead, this allows me to casually remind or refer you back to my products. This would actually take pressure off of me regarding the other advertising I do across Facebook and on my website. Pretty important.

Third, this is a way to build my email list. I’m always looking for new ways to do that.

Fourth, I need more webinar and public speaking experience. Consider it a skills development move.

Finally, the dumb reason: I’m paying for a GoToWebinar membership, so I might as well use it. I hate seeing things go to waste!

The How

Go here to register.

When you sign up, you’ll receive both a welcome email and a message from GoToWebinar with details.

Easy, right? Yep…

ARE YOU CRAZY?

Possibly.

I wrote a teaser status update that announced this was on the horizon. Here’s a comment I received from David Lorentzen:

Hmmm. I’d much rather see more content like your PE course. You do plenty free content.

My knee-jerk response: Crap. I should’ve charged for this.

After thinking it through more, I don’t think that’s necessary. My email list is still rather modest. I need to work more on building it up. And this gives me a really unique way to communicate with my readers — all of them, not just those who can afford it.

If I do it right, revenues will still flow from it. That’s the hope, at least.

The other reason I might be crazy is due to the overwhelming thought that hosting a weekly webinar is going to be too much to handle.

But like I said, this is going to be very casual. I think it will be less work than a one-on-one coaching session, which I love to do.

So am I crazy? Possibly. But I don’t regret this. And I can always fold this into a premium membership later on down the road if I determine the work is too much.

Your Turn

So what do you think about this idea? And what would format would you like to see in a typical mini-webinar?

Let me know in the comments below!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Lenny

    My 2 cents on the setup: try to pull it off with Hangouts instead so you don’t miss on the SEO/visibility opportunity.

    A mix of LeadPlayer and LeadPages can help maximize your optins while you can still post the videos to your site.

    Thanks Jon!

    • http://jonloomer.com/blog Jon Loomer

      Hey, Lenny! I thought about Hangouts, but my priority here is to build my email list and provide exclusive content. It’s less about providing free content that anyone can find on my site at any time.

      • Lenny

        you’ll not miss on the optin and my thinking is exactly that, make it accessible as possible but still behind whatever wall/path/funnel you wish to set. that is why those plugins are key. BUT I am not trying to sell you on stuff and I think I have seen you use their landing pages already? but whichever is cool. :)

  • Tina Hatcher

    So excited for this Jon…..can’t wait!

  • Jeannette Wilson

    Love it. Short, to the point, value based with a mini pitch at the end… perfect. So many webinars are a total waste of time with nonsense banter and disorganized info. This will be a refreshing change, love your straight forward & honest approach.

  • Barry Tubwell

    I am looking forward to the success of these weekly webinar’s for you Jon as most everything you touch these days turns to gold.

    Also, thanks for opening mentioning “ME” :).

    And for any of Jon’s fans that need any fresh idea’s, feel free to hit me up on facebook, I am very friendly and full of BRILLIANT idea’s :).

  • http://www.sociallyaligned.com/ Julie Lowe

    Sounds like a great idea. Reminds me of the weekly Q&A sessions you used to do where you’d collect some questions on FB and then answer them w/ a video. You stopped those, correct? Or is FB just being mean and not showing them to me lately? Speaking of mean – who’s making you cry w/ mean comments, Jon? Not cool! ;-) Appreciate all you do! So much great info on your site. I send people to check you out all the time!

    • http://jonloomer.com/blog Jon Loomer

      Hi, Julie! I haven’t done those in a while, but I haven’t stopped. My Power Editor course got in the way, and then I bought a new camera. Basically, I need to figure out how to use that camera and get back into the flow again!

  • Jennifer Smith

    Love it! I always learn from you and I’m excited to connect live and geek out on Facebook with THE FB expert ;)

  • http://www.Smead.com/ John F. Hunt

    Enjoying your content. This is another way to connect with people. One topic that I’d be interested in hearing more about is Facebook retargeting. The posts you have published are good but perhaps an even more in-depth how-to would be helpful. Maybe that wouldn’t fit the mini-webinar format as you have planned but could be incorporated somewhere else.

  • http://www.solo-e.com/blog Terri Z

    Love this idea, especially that it is short. Social media changes so frequently and is sometimes hard to understand to a webinar focused on a narrow topic will be more organized and easier to digest, imho, than say a 90-minute Q&A. Not that it needs to be formal!

  • Eran Malloch

    Hey Jon,

    Sounds great. I – like all the rest of your readers – appreciate your generosity in sharing your knowledge.

    Sadly, because I live on the opposite side of the country (Perth, Western Australia) from Sydney (the bit that most people forget, even though we are the best state in the country), it WILL be in the middle of the night (well 3 or 4am, depending on daylight savings), so I will have to run with the recorded version. :-)

    Thanks.

    Eran

  • Bonnie David

    YES!!!!!!!

  • Chrissie

    Don’t know why I have never seen one of your posts on my newfeed since I like your page, let’s put it down to crazy face book.
    Anyhow just wanted to say I love how you have thought about this and your honesty that comes through.

    Hoping to join in where I can.

  • treb072410

    Thanks for sharing! I really had a great time listening with the webinars…

  • Rohini Chauhan

    Hi Jon! This is a brilliant idea. I like the fact that you are being ‘brutally’ honest about what you want to gain out of these webinars for yourself, but at the same time, I am so glad that you will not use these as a means to hard sell your products through these…..Have had enough of those!! Imagine sitting in the middle of the night in India trying to gather some good tips from a webinar, only to listen to all the marketing stuff that takes up at least 60% of the time!!!

    Looking forward to a great series and tips from your end!!

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