Measuring Facebook Ad Success, Optimizing Images and Building a Funnel

118 Shares Facebook 24 Twitter 55 Buffer 12 Google+ 15 LinkedIn 9 Pin It Share 3 118 Shares ×

social media pubcast jon loomer Measuring Facebook Ad Success, Optimizing Images and Building a Funnel

Pull up a barstool! On this week’s Pubcast, I’m goin’ solo! That’s okay, it gave me plenty of time to cover all of the crazy stuff going on over one delicious beer.

Lots of important Facebook news this week as well as some amazing strategies and tips for effective Facebook sales funnels and measuring ad success. Ready?

Check out some of the topics I cover in this week’s episode:

  • The latest changes with Facebook links — what’s 1:91:1 all about and why is it a big deal?
  • How to measure Facebook ad success — what are “silly stats” vs good stats?
  • The 5 stats you need to follow for successful Facebook ad reporting
  • 4 steps to building an effective Facebook sales funnel

Related Links:

FB Marketing Advanced University: Power Editor updates:

So pop a bottle! Sit back, throw on those headphones and enjoy…

Go to http://jonloomer.com/awesome to tell your friends that the Pubcast is AWESOME!

badge itunes lrg Measuring Facebook Ad Success, Optimizing Images and Building a Funnel

118 Shares Facebook 24 Twitter 55 Buffer 12 Google+ 15 LinkedIn 9 Pin It Share 3 118 Shares ×
About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • https://corp.wishpond.com/ Nick @ Wishpond

    Great podcast Jon. Definately one of the biggest mistakes made by businesses just starting out with Facebook Ads is they don’t understand what metrics they should care about. They use Facebook ads products like Promoted Posts and think they’re doing great because a few thousand people saw their post and Liked it.

    It also sheds light on the biggest misunderstanding in all of online advertising: When you run any kind of online ad, be it on Google, or Facebook or whatever, it needs to go to a a landing page designed specifically for converting people who clicked that ad. So many businesses still just send ads traffic to the home page of their website.

    I think its a very short-term view for Facebook to focus on these vanity metrics as opposed to the ones that really matter (those being CPA and revenue, as you said). By focusing on these vanity metrics, first-time advertisers will see what they think are great numbers and be enticed to spend another $20 – $30 every day or two to keep those numbers up. Unfortunately, over time, those businesses won’t see any actual revenue from their Facebook ads and end up dropping them.

    Facebook needs to bite the bullet and make the numbers that matter the focus. This may drop some initial revenue from inexperienced marketers who feel overwhelmed and abandon, but over time it will create real value for those that do it the right way, and as a result, more ad revenue for Facebook.

  • Andy Medlam

    Hey Jon… Awesome pubcast!! I gave you a shout out whilst I was listening…

    I’m kinda understanding what you’ve just said about which metrics to take notice of… I’ve just launched a product with a JV partner and we’re doing some split-testing at the minute and getting some great % on CTR and engagement…

    Thanks again for your value.. I’ve been a silent listener for a while

    Toast!!

  • Eric Leszkowicz

    A huge thank you for the focus on the monetization of facebook ads. Business in general gets focused on BUSYness and BUSIne$$.

    While most of us LOVE what we do, I do, we often forget about the monetization of our work.

118 Shares Facebook 24 Twitter 55 Buffer 12 Google+ 15 LinkedIn 9 Pin It Share 3 118 Shares ×