Facebook News Feed Algorithm Change: No More Memes or Asking for Likes

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facebook news feed algorithm change memes Facebook News Feed Algorithm Change: No More Memes or Asking for Likes

The new, transparent Facebook made an announcement last week regarding a recent change to the filtering algorithm (also known externally as EdgeRank).

While Facebook’s approach to being up front about these changes may be new, the reaction remained the same: Page admins lost their collective shhhhhtuff.

What Facebook Did

Facebook’s goal with News Feed is to show us content that is most relevant to us. They realize that the current filtering algorithm isn’t perfect. In particular, Facebook wanted to tweak how posts from Pages were being filtered.

As a result, Facebook surveyed thousands of people during the month of August to help understand what factors determine whether or not posts from Pages are “high quality.” Here are some of the questions that they asked:

  • Is this timely and relevant content?
  • Is this content from a source you would trust?
  • Would you share it with friends or recommend it to others?
  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
  • Would you call this a low quality post or meme?
  • Would you complain about seeing this content in your News Feed?

With the results of this survey, Facebook would test out a new algorithm to favor “high quality” Page content. Understand that this new “machine” (as Facebook calls it) uses over 1,000 different factors to determine high or low quality. Some of those factors include:

  • Hiding a post
  • How complete the profile is
  • Whether the Fan base for the Page overlaps with that of other high quality Pages

The Results

Facebook then tested this new algorithm by adding it to the current one. Understand that it does not replace the “old” algorithm, so we should expect the changes to be small.

The new tweaks meant showing higher quality posts near the top of the News Feed. The result: An increase in likes, comments and shares and fewer hidden posts.

Why Everyone is Going Nuts

People are freaking out because of two things mentioned in that post from Facebook when referring to their survey:

  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
  • Would you call this a low quality post or meme?

Up until now, scores of social media “experts” have recommended begging for comments, likes and shares. After all, this results in more comments, likes and shares.

And if you can’t come up with something original that is of value, the old stand-by has been sharing memes. After all, people love that crap.

Or do they? I’ll get to that in a minute.

My First Reaction

When I first read of these changes, I was a bit confused.

Why would Facebook do this? Is Facebook trying to override what users are telling them is interesting by forcing their own definition with a new algorithm?

If the current algorithm works, Facebook should know what users like based on comments, likes, shares and other engagement. Likewise, Facebook should know what users don’t like based on negative feedback.

So was this necessary?

Yeah, But…

As time has passed, I’ve become more open to this change.

First, I really do hate memes and requests for comments, likes and shares.

Second, I have an assumption based on why Facebook is doing this. Yes, they have an algorithm that pushes engaging content to the top. Yes, they respond to negative feedback by punishing that content accordingly. But it appears that Pages were “gaming the system” with memes and calls for comments, likes and shares.

In other words, these posts were (my assumption here) getting a ton of negative feedback, but the fluff engagement made it so that no amount of negative feedback was enough to punish them. Facebook then responded.

Don’t Overreact

Based on the early results that Facebook saw (increased engagement and less negative feedback), it sounds like the change was effective. Users are actually engaging more with these high quality posts.

And really, isn’t this what we want? Natural engagement with creative calls to action? High quality posts that lead to quality brand-customer interaction?

Look, we really have no idea how Facebook will apply these changes. Does it mean that Facebook will punish every request for a comment, like or share? Does it mean they will punish every meme?

We don’t know. We won’t know until we experiment and observe the results. Don’t assume this hurts you until you monitor your own numbers.

And please, monitor your numbers. I’m still reaching about 16% of my Fans organically. My engagement has always remained steady. If you are going to put up a fight, make sure you have specific numbers to base that on.

It’s not yet time to freak out. That said, if your entire strategy is built around memes and calls for comments, likes and shares, then maybe you should react. But otherwise, keep doing what you’re doing (creating quality content) and see what happens.

Ultimately, Facebook wants to reward quality, original and creative content. Who knows? You may actually benefit from this change.

Bottom Line: Don’t Chase an Algorithm

Many of the complaints from admins stem from a feeling that they once again need to change their approach. They’ve been told that sharing memes is the way to go. That they should ask for comments, likes and shares to get more engagement and get shown more often in the News Feed.

Here lies the problem. When you approach publishing this way, you prioritize the algorithm over the content. Screw the algorithm. Forget about it.

Focus on creating content that people like. Focus on the people, not the algorithm.

As SEOs will attest, you are fighting with fire when you chase an algorithm. It is evidence that you lack confidence in the depth and value of what you have to offer.

Know when your Fans are online. Know what they like. Know what they need. And provide them something that makes their lives better.

What are your thoughts on these changes? Let me know in the comments below!3

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • http://hubze.com/ David Foster

    I have not even noticed them yet. Our engagement has been a lot lower this year for sure, but I am sure there are a lot of factors in there that are our own fault…because we are in transition right now…but getting ready soon to re-engage. Only time will tell what this will bring. I do like that they are asking for feedback and listening but just like everything else, you cannot fit every single person into a square hole. Some of us are oblong and it just does not work for our style.

    But, with so many new choices available, we have to go where it suits us. I have been having better luck personally over on G+. But they will start to do things like this as well as soon as they reach bigger numbers. Bottom line is, they own their platforms and can do whatever they want, which is fine with me…we just have to decide if we are willing to continue playing on their playground, or find a new one.

    • http://jonloomer.com/blog Jon Loomer

      I knew I could count on hearing from you, David! The bottom line for me is whether it improves the user experience. If it does, we have to deal with it. If it doesn’t, Facebook will either need to suffer the consequences or make another adjustment.

      • http://hubze.com/ David Foster

        Agreed!

  • http://www.facebook.com/libby.webb Libby Webb

    GREAT Points Jon! Thanks for putting it all into perspective! Wonder if this might have an impact or help with these Fanpages running illegal contests by asking people to like, comment and share to enter to win. Would be nice if Facebook fixed that problem. Love your blog Jon! Keep up the great work!!

    • http://jonloomer.com/blog Jon Loomer

      Interesting point. Not sure if it’s related, but possible. Tough to get contest entries if the entire contest is built around something that won’t result in many people seeing it.

  • Maggie Percy

    Great article! Thanks for the information. I value the advice you offer. I have been coached and trained to ask for likes and shares. Psychologically, it is proven people need to be asked to take action. I don’t see recognizing a human trait for inaction until asked as qualifying for ‘gaming the system’. To me, gaming is when you get people to do things that are not real and not honest. I think people click like if they like it. I am more inclined to do so when asked, but never dishonestly. Maybe a small percent do, but I doubt it is much. Gaming the system is like the Kindle strategy that puts a bunch of would-be authors together and gets them to download, like and give positive reviews to each others’ books; books they would never, ever read in real life. That is ‘gaming the system’. Asking people to act in accord with their feelings is a gentle reminder in a world where most of us are doing too much at one time, and need reminders.

    • http://jonloomer.com/blog Jon Loomer

      Hi, Maggie! It will be interesting to see how this is handled. I agree that it’s a bit of a gray area. I ask for feedback with questions. It’s a call to action. I don’t specifically ask for a comment, like or share.

      I think what Facebook is referring to is the garbage posts that say something like, “Click like if you agree, share if you think it’s awesome, ignore if you hate puppies.”

  • gregcooper

    I’m so happy that Facebook is finally doing something about memes and “like/share/comment” posts. They are so garbage. It’s not marketing, it’s not advertising, it’s just simply bad. This is going to give the true “social media experts” their time to shine. So many people call themselves experts and just jump from what’s popular. It looks like Facebook has finally found a way to reward people who advertising and market properly. Not just fishing for likes/shares/comments, which ultimately means nothing.

    • http://jonloomer.com/blog Jon Loomer

      Agreed, Greg! I’ve never felt comfortable doing that stuff. Feels unnatural. And I squirm when I see it.

    • Ryan

      You could always unlike the page that’s spamming you Greg just saying. Like I was telling jen you’re mostly responsible for the content your newsfeed from the friending, liking, etc.

      It’s not always facebook’s responsibility to block things that you don’t like. It’s like the TV if you don’t like the show that’s on change the channel. Don’t try to take it off the air just because you don’t like it.

  • Yaz Maziar

    One can post genuinely high quality content *and* include a call-to-action
    for fans to share. The two needn’t be mutually exclusive.

    • http://jonloomer.com/blog Jon Loomer

      I agree there’s a gray area. And Facebook isn’t clear what exactly they are referring to. As I mentioned to Maggie below, my guess is that this applies most to posts that say something like, “Click like if you agree, share if you think it’s awesome, ignore if you hate puppies.”

      Nothing wrong with calls to action in general, in my opinion.

      • Yaz Maziar

        Agree 100%

  • http://www.makementionmedia.com/ Jen Havice

    I’m all for it. While I do find FB incredibly frustrating like most people, I am tired of the incessant stream of garbage from businesses and fan pages. Sure, we all want more likes and people to see what we’re putting out there. But, at what cost? The noise has become overwhelming to the point where everyone feels like they’ve got to scream to be heard. Developing relationships and fostering true engagement goes out the window.

    • http://jonloomer.com/blog Jon Loomer

      YES! Agreed. Look, the conversation will always be a little different whether from a brand or from a friend. But the stuff that comes from us has so overwhelmingly been forced, boring and deceptive.

      • http://www.makementionmedia.com/ Jen Havice

        I know. I just wrote a post on my own site about this. Basically, I’m ready for a social media revolution, only without the pitchforks and torches. We need to keep engaging meaningfully and share content that adds something to the conversation as a whole.

        • Ryan

          Jen you want to live in a bubble world where unicorns exist and there’s gold at the end of every rainbow you’re better off living in a commune. Restricting people’s speech because it offends your tender sensibilities is wrong. You’re a big mature girl you should be able to handle some random goofball that is talking like he’s 3 sheets to the wind drunk. You can control what friends you have on facebook so whatever content is on your newsfeed is partly your fault.

    • Joseph Baconia

      So, unlike the pages that are posting what you consider ‘noise and garbage.’

      • Moro Mononoke

        I agree…. if you don’t like something, simply unlike it… plain and simple.

  • Joanna Gasdogas

    I’m going to just continue what I’ve been doing. I don’t really send around any junk. I always try to share things of quality with my friends. But on the other hand, I like memes too. If you punish memes, then you are taking the fun away of sharing images. I really enjoy getting these images and sharing them with my appropriate lists, who I also know want to get them.

  • Allen Mireles

    Can’t say I trust Facebook’s judgement or want it deciding for me. It keeps trying to remove people from my newsfeed that I actually enjoying hearing from. #grumpgrumpgrump

    • http://hubze.com/ David Foster

      You can actually fix this very easily by going to that page, hovering over the like button and selecting “Get Notifications.” This is how I ALWAYS get updates from Jon Loomer so that I can keep track of what he is posting, but this would not be good if you follow 5,000 pages. :)

      • Moro Mononoke

        Is that still in place and actively working? I will check up on that more, but most simply don’t know or care to make sure any page is added like that to their newsfeed…. FB is mental fast food, sadly.

  • gregcooper

    So, I’m sure you’ve seen Facebook’s latest announcement that pages no longer need to have an app to run contests, they can do it on their timelines. So here’s my question, will Facebook see those Timeline contests as low quality posts because you’re telling people like or comment to enter the contest?

    • http://hubze.com/ David Foster

      I have the same question, because it is very unclear how those 2 could be separate. It seems that 2 departments may have contradicted one another unknowingly. @jonloomer:disqus? What do you think here?

      • http://jonloomer.com/blog Jon Loomer

        I think this actually makes a lot of sense. Facebook got sick of policing the News Feed contests, so they decided to make them legal. But before doing that, they made sure to apply the algorithm change to make it harder for such contests to spread well. This leads to ads.

        It’s easy to say Facebook did this to force advertising, but I don’t think that’s entirely true. The main thing is that we all know we’re about to be inundated with a bunch of crap contests, so it’s probably a good thing if the “click like” stuff doesn’t take over.

        These are all assumptions, of course. I really have no clue what will and won’t be seen as low quality. But I think the two announcements do fit together.

  • AmyJoBerman

    Question: Is an inspiring quote over an image considered a “meme”? My followers love the quote images I create and they share them a lot. How do think they determine the difference between a “low quality””meme” and an image with text that is “high quality”?

    • http://hubze.com/ David Foster

      I think if your followers love and share, like and comment on them then it sounds like this would not apply to you. I think this is geared more towards people who are using things that are just to try to get engagement because they are popular…for instance when Ben Affleck got the role of Batman…if you took advantage of that meme when your followers are not into that, then it would be a bad thing…but if you are giving your followers exactly what they want…you are good!

      • AmyJoBerman

        Thanks David! That’s a relief. So just stay away from puppies and babies for likes and keep giving value. Got it. Ironically, since my fans are all in the film & TV industry, the Ben Affleck story was perfectly targeted content for my page. How cool is that? ;-)

        • http://hubze.com/ David Foster

          Well that is very ironic! lol Yes, I think you are going to be just fine. :)

  • Clare Burgess

    Absolutely agree. While I sometimes struggle to get people liking, commenting and sharing I don’t ever beg for these. I want to inform and engage and sometimes that means that people read the information without actually acting on it. I assume that their algorithm also takes account of link clicks and the various other metrics when it is deciding whether posts are useful? Surely that is a stronger indicator of relevance than likes.

  • Sheryl

    Two things. One, I manage a Facebook page for a church, and once a week, I post a Scripture verse over a photographic image. Would this be considered a meme, and will it hurt our engagement?

    Two, for the past several weeks, I’ve noticed that Facebook has dropped the viral category from insights and lumped viral reach and organic together. So I have 126 fans, and on a post that reaches 300, Facebook tells me the reach is 100% organic. This is useless information; I have no way of knowing how many of my own fans I’m reaching. How is it you even know you’re still reaching 16% of your fans?

    • http://jonloomer.com/blog Jon Loomer

      You do. Use your exports. And really, this is the only way you ever could have known how many of your fans you were reaching. Organic has never meant “fans.” Something that is often misunderstood.

  • http://www.solo-e.com/blog Terri Z

    Right on, Jon! Just as keyword-stuffing and multiple pages that have the same content didn’t work for SEO, gaming the Facebook algorithm isn’t going to work either. Create interesting content, engage your audience, and the rest will take care of itself.

  • http://www.theholistichomeschooler.com/ Michelle Cannon

    Interesting. I don’t know what qualifies as a “meme” but I think I do. Every once in a great while, I post a funny image I’ve found from the internet. These get hundreds or thousands of likes and shares. They’re usually related to my niche and everyone enjoys them. (I’ve never seen a negative response in my insights anyway.)

    I guess those are memes. Again, it’s rare so I’m not going to worry about it.

  • http://www.oursocialtimes.com/ Jeremy Taylor

    Whilst I’m pleased they’ve made these changes, they’ve also just announced changes to their t&c’s whereby Pages can now run promotions on their Timeline and ask fans to enter competitions by liking, commenting or sharing.

    Surely these two things are contradictory? On the one hand they say they want to improve the quality of the Newsfeed, on the other hand, they’ve just made it a whole lot easier for Pages to run spammy competitions.

    • James Tapia

      Keep in mind it is a company. A company can’t build us a better platform without making the most essential thing to keep a market active. Right now, Facebook is looking at a slight decrease in organic new sign ups from individual people seeking the social popularity that they don’t receive offline.Facebook did one thing right before they were bought out by capitalisation : maintaining that pure intention of communication on larger levels. Mark also realized why MySpace failed….. ADs. So they are fighting internally with the same intention : growth. But until they can both (ideals and money) stop trying to make their own paths, Facebook is doomed to failure.
      The solution : not achievable by a company driven by money.

      Whether they make the seem more organic, by asking the pages pay for likes, they are driving their audience to other social networking sites, which is why others are seeing exponential growth. Google + will surpass Facebook within 2-3 years of not sooner, and that is when we are actually in trouble.

  • nealios

    We all want the best and most relevant news within our newsfeed and there are a lot of bad posts out there. However, for me this update will really just mean that brands who are celebrated by Facebook such as Oreo who have large budgets, design teams and more will continue to dominate at the expense of smaller businesses.

    Will be happy to see the back of people begging for likes vs. shares though! When can WE ban capitalization too?

  • http://inventikasolutions.com/ Inventika Solutions

    This is Facebook’s fault. Despite sharing valuable articles, like this one, on my page; all I could see on my Facebook wall were stupid meme.

    Facebook gave more importance to photos over links and status messages. Hopefully this will improve the quality of content on Facebook.

  • http://www.cat-lovers-only.com/ Kurt Schmitt

    About this wording… “Would you call this a low quality post or meme?” That implies low quality post or low quality meme. I’m guessing “quality” here refers more to relevance, but mostly means “do you want to see this type of content?”

    In other words, not all memes are bad, only “low quality” ones, i.e. those you don’t want to see.

    If they meant all memes, they should have said “Would you call this a meme or low quality post?”

    Thoughts?

    • http://jonloomer.com/blog Jon Loomer

      Good point, Kurt, and really tough to say. We won’t know the full impact until we start monitoring results. And that’s the big catch here — and why we shouldn’t overreact. It may just benefit us. We shouldn’t assume it will apply to all memes or all calls to action. And Facebook may not apply it in that way at all.

  • http://www.napoleoncat.com/ NapoleonCat.com

    It looks like Facebook has found the formula for calculating what’s of high quality and creative and what’s not. This is what the advertising industry has been chasing for for the past 100 years. Does this mean the end of traditional creative testing and instead just switching to posting on Facebook and seeing what gets higher reach? ;-)

  • hhindle

    Will Facebook be applying these same algorithms to promoted posts as well or is it just the organic content that will be screened for relevancy? Do all paid posts get through regardless of quality or relevancy?

    • http://jonloomer.com/blog Jon Loomer

      Loaded question, really. I don’t think this applies to ads, first of all. Second, it doesn’t mean that posts with memes and comment/like/share calls to action won’t be shown. It’s just that these are factors that will determine their quality — and that being a sliding scale. So if you share a meme, you will still reach people. And if you use a comment/like/share call to action, you will still reach people.

      Also, to be clear: Facebook never came out and said they’d punish that content. You can connect the dots since it’s in their survey. We really won’t know the impact of any of this until we can monitor the results.

  • lockwood

    It’s ridiculous to use the term “gaming the system” to describe asking for likes or shares, as if you could somehow secretly force people to do those things. Using that logic, I guess a waitress who suggests you get an appetizer is gaming the system too.

  • patricia anderson

    WTH!?!?!? :(

  • Clive Hitchcock

    I definitely agree to that Jon! Belief in your product should first come from you. You need to be confident that your product sells itself and begging for people to like it is cheap.

    http://clive-hitchcock.com/

    http://bigideamastermind.com/bimstorm/?id=1kpaydays

  • Aprille1

    I like these changes!

  • Neha Bawa

    Caveat – I’m not sure what happened to my last comment, so this may be a duplicate.

    What I’d originally said was that I feel this change is a tricky one, because people genuinely do enjoy seeing memes bounce around on Facebook. Since it’s a heavily visual medium, they may see some backlash from their users, because all memes aren’t created equal. There’s definitely good stuff out there that people connect with.

  • Michelle

    I don’t understand why people aren’t talking about this… Is no one looking at their numbers? I’m seeing a HUGE drop in engagement and reach on the page I admin. My reach has been cut in half… And no I don’t post like, comment, or share prompts. :/

    • Michelle

      Also, has anyone else noticed that shared images as posts aren’t doing as well as a regular uploaded photos? IE I share a photo posted by a big partner and it only reaches half of the already cut in half reach I was seeing previously…

      • Helayna

        I completely understand where you are coming from. I have an almost 10,000 Like page and it has about 100 “people talking about”. That number dropped in the past month about 75%

    • Jaime Trosper

      I would be willing to bet your page is crap. The reach on my science page has increased more than one hundred times beyond the initial numbers. That.. and we’ve also seen more than 200k new likes since the new algorithm launched last month. (we write our own articles, create unique content and we engage our fans by talking with them and answering their questions)

      The new features hurt the pages that do none of that. good for facebook – on this one.

      • studentoflife

        hi Jaime, is your science page related to a business?

    • GK2013

      Out of 1548 page fans I’m reaching an average of 28 now. As a photographer I’m concerned that any photo with a watermark could be considered a meme by this algorithm.

  • http://www.heartspoken.com/ Elizabeth H. Cottrell

    Bravo! I’m a strong believer in the power of connection, whether in personal or professional dealings, and focusing on people is at the core of that philosophy. Thank you for this interesting and clear articulation of the issues and what’s at stake.

  • Darren Hignett

    Great article and interesting comments. I just want to raise one thought… all these ‘spam’ and meme type posts are only being made because Facebook decided to invent the EdgeRank game. if everyone saw the post (not just 15% of people who have liked your page in order to see your content) then there would be no need for all this.

    in otherwords, EdgeRank is creating a decline in the quality of posts by making people have to work out ways to get their posts seen. Without EdgeRank, people would simply ‘unlike’ pages with bad content. This way, it’s easy – create good content and people will continue to like and won’t unlike a page.

  • http://www.flickr.com/phd9 Paul Dirks

    The main objection I have is that I’m seeing the same posts repeatedly moved up, as comments get added to them. I always thought that’s what notifications were for. As it is I keep seeing the same posts repeatedly and I know for a fact that I’m missing inereting NEW content as a result.

  • Ryan

    How about facebook stops with their crappy promotion page of useless ads of things I’ll never buy. Plus I’ve noticed a ton of my reach has gone down in order for Zuckerberg to nickle and dime pages with promoting fees. They had to purposely do that. I guess going public wasn’t such a good idea Eh Mark?

    • Helayna

      Yep, I think this is all happening so that they can promote the pages that are paying.

  • Kris W

    I find this completely frustrating! If I decided to “like” or follow a page, and I set the settings to get “all updates” from that page or person, then that is what I want. Not facebook deciding which of those posts are eorthy of my attention! And this trending stories crap of grouping posts from pages I never subscribed too because they are talking about a “hot” topic is madning as well!!

    • Helayna

      I agree with you Kris. This new thing is so frustrating. I have a few pages on FB and they are struggling because FB is “screening” what get’s seen from my page.
      I think they just want more pages to start paying for ads and these are the only posts we will begin to see more and more of.
      Their prices are so ridiculous too. FB should just let the user decide if they want to see a pages updates or not.

      • Kris W

        Exactly! If I don’t like a page I will unlike it, otherwise I want to see ALL of the posts from that page. Unfortunately, they have other motives besides making the users of facebook happy – Money, It always comes down to money. My other major issue with them is the “trending” crap. They group all these pages together on my newsfeed whether I have subscribed to them or not and I can’t turn it off. If I wanted to see the crap from these other pages, I would have subscribed to them – oh wait if I had subscribed to them then I wouldn’t see them hardly at all. Maybe that’s the answer for this part of the issue , subscribe to all these pages I can’t stand and then facebook will censor what I see from them (note lots of sarcasm here) I am very close to just saying bye-bye to facebook.

  • Moro Mononoke

    I have found the new tactic to be damaging because these “quality” content posts are not what many people are seeking. I can spend a great deal of time putting a post together… I’ve done it in the past and if it takes them more than 10 seconds to read, without a pretty pic to match, I’ve lost them. My growth rate has dropped dramatically. On my own account, I used to be able to go to my feed and be reminded, ‘Oh yea, this is a great pic or post.’ and share it to my own timeline. I like seeing what pages I’ve liked and their updates, no matter what, plain and simple. I’ve gotten several complaints from users that are upset they never receive our updates or posts anymore on their time line. Now I go to a new account I’ve made and work from also. This account has several likes on them and the only things on there are update statuses and shares from my friends list. I’m not to active on my own feed and with other pages. I liked being able to see my feed and still have a great selection to choose from when I actually did get involved with it occasionally. Now there is nothing unless I go out of my way to search these pages down. It is reflecting badly in the page growth too. People still crave the 10 second memes and lolcats..and we’re forced to put them up because that is all they will respond to as opposed to reading various information and high content posts directly related to the pages name and it’s goal. That’s why I’ve become more meme user friendly in the past, no matter how annoying it is… it gets the numbers and activity up… it’s sad, but that’s my experience. I really wish FB would return to it’s original algorithm.

  • Jaime Trosper

    I, for one, LOVE the new changes. After a year and a half of busting our ass writing our own articles, creating our own content and doing everything right (and following the rules), we’ve finally seen numbers that reflect our hard work.

    Since the new changes, the reach on our page has quadrupled. We went from 150k fans to 400k in about a month. For once, facebook has enacted changes that benefit people that work to create a great service (a great service not built on profiting on poor, or stolen content).

    • http://jonloomer.com/blog Jon Loomer

      Awesome, Jaime!

    • Michael Zomaya

      How does Facebook determine that the content you’ve posted on your page is organic and not stolen?

      Our website creates it’s own content. So judging by your response, if we were to post nothing but our content on our Facebook page, we should expect similar results?

  • Michael Zomaya

    We run an automotive blog an frequently schedule Facebook posts of content from various other blogs. We noticed our reach drop nearly 90% from the new changes.

    I’m wondering if our reach will climb again if we substitute our posted content on Facebook with only our watermarked content instead…

  • robin olson

    My friend and I are both bloggers in the competitive cat-blogging space and we were just talking about what the heck is going on with edgerank yesterday. Neither of us call for likes or shares, but we do tremble thinking that what FB really wants is for us to pay to promote our posts when we can’t afford something like that. I love how you close your post about not chasing your tail when it comes to the algorithm. We’ll have to hang in there and keep creating quality content and hope it does pan out. Great piece. Thank you!

  • Emily Burnette

    I understand where Facebook is coming from with these changes. I often find
    myself scrolling through my news feed for a very long time just to get past all
    of the spam-like posts. I am one of those Facebook users who like reading links
    to informational articles and thought provoking blog write-ups. However, my
    interests do not represent the interests of every person on Facebook. I don’t
    think that Facebook executives are taking the right approach at this news feed
    issue. People should at least have the option to view whatever they like or to
    activate a filter if they want to. I think that Facebook will be loosing a lot
    of fans from these changes since it’s obvious that they don’t have everybody’s
    interests in mind.

  • Jen

    Couldn’t agree more. I found this page as I am becoming increasingly frustrated with pages asking for DOT.s in comments in a blatant attempt to increase their viewers. I feel if they can’t offer anything of substance (and some of these pages have wonderful stuff to offer ie. a photographer who’d share a beautiful image, now resorting to asking for a DOT. in comments) then it’s not a page I feel ‘worthy’ of a ‘like’ from me.
    Same goes for pages that ask pointless questions ie. ‘Can you think of a word that starts with S and ends in R? You have 5 seconds. Go!’ Sure they get lots of people who feel awfully clever when they can rise to the challenge – some are so bright as to think of two, three or even four words (but they’re obviously just showing off), but at a time when I feel my newsfeed is getting to long, at least these pages are making it easy for me to decide which pages can be culled.
    Great post, and I’ll be keeping your advice in mind for the future

  • Lynsey

    If people aren’t getting the reach they need they advertise, call me sceptical! :)

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