Today I hosted a webinar called The 4 Most Powerful Facebook Advertising Tools Marketers Aren’t Using. The slides from the webinar are above.
Following are the tools that were featured:
- Conversion Tracking: If your ad’s purpose is to get any type of conversion, you need to use Conversion Tracking!
- Conversion Specs: Measure the stuff that matters by optimizing for the stuff that matters!
- Custom Audiences: Reach the people who matter most — those who bought from you!
- Facebook Ad Reports: Learn what works and what doesn’t, and spend money where it works!
Make sure that you also watch the video since the final 20 minutes or so also includes answers to your questions.