This week I invited the man, the myth and the legend — Danny Brown — to the show.
Danny’s a friend of the show and a friend of mine. He sipped a Sleeman’s Original while I downed a Moose Drool. And, of course, we got drunk on social media.
Topics in this episode include:
- Focus on customer vs. influencer
- 4 Ms of Influence Marketing (Make, Manage, Monitor, Measure)
- Facebook and micro targeting
- How targeting is increasingly creepy, freaky and helpful
- Today’s Marketer and the Changing Face of Purchase Decisions
- Buy Danny’s book (co-authored with Sam Fiorella), Influence Marketing
Here are a few places you can — and MUST — find Danny:
Take a listen below. You also have several ways to access the Pubcast:
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