Unique Facebook Content Strategies with Josh Parkinson [Podcast]

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Social Media Pubcast Josh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey’s in hand, and the two of us got drunk on Facebook content strategies.

I peppered Josh with questions about to make my own Facebook publishing more efficient while sipping a Longboard Lager.

Topics in this episode include:

  • Is it smart to repost old content?
  • The most underrated component of EdgeRank
  • Frequency vs. Distribution
  • Using PostPlanner to bulk upload evergreen content
  • Content Engine vs. Google Reader
  • Post Gating vs. News Feed Targeting

Here are some links that were mentioned:

Make sure you check out PostPlanner’s awesome Facebook content posting tool. I’ve started using it for bulk scheduling, but will also be testing it out for content discovery.

Take a listen below. You also have several ways to access the Pubcast:

Don’t forget to subscribe, rate and review! That’s how I reach more people. Thanks!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

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