The Best Facebook Ads Unit for Generating Page Likes [VLOG #14]

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I’m taking a different approach this week, and I think it’s for the better…

In the past, I tried to answer as many of your questions as I could. I’d squeeze four, five or six questions in, and I’d end up going well beyond 10 minutes.

Many of you said that was just too much. I listened.

So beginning this week, I’m picking one of your questions and rolling with it. This week’s question comes from Aaron Zakowski:

Hey Jon, what are you seeing as the best ad unit right now for gaining new fans? I know you wrote about the Promoted Page ad recently, but I still don’t have that option available on my page. Are you seeing best results on Desktop or Mobile? Thanks in advance!

It’s a really good question. Watch the video for the full answer, but here are a few of the links that I reference:

And my final point is one that I want to take home: Don’t focus on number of Likes alone. The focus should be on quality of people who may be interested in your brand, product or service.

If you want to run ads and get Likes at 3.5 cents a pop, you can. But it’s going to be extremely low value Fans. My instructions are based on attracting high value Fans that lead to business for the lowest possible price.

Take a look! And don’t forget to subscribe to my YouTube channel!3

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Kenneth

    Another epic update!

  • http://www.facebook.com/kjimenez14 Kimberly Ann Jimenez

    Awesome vblog :D As always thanks for the great info! I’m experimenting with mobile like ads myself and have seen some great results. Thank you for emphasizing that numbers don’t matter!! Quality over quantity any day. Have an awesome day Jon.

  • http://twitter.com/aaronzakowski Aaron Zakowski

    Hey Jon,

    Thanks for answering my question. Much appreciated!

    I’ve been testing a number of ad units for clients lately. The challenge is that there are so many ad variables available in the Power Editor. For me, the key has been to create a clear plan for which ad units, audiences and creatives I want to test and to test them all in a systematic way.

    And I very much agree that quality is more important than quantity.

    Keep up the great work!

    Aaron

  • Giuseppe Fratoni

    Stellar content as usual Jon, thanks!

    Have a great weekend.

    Giuseppe

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