The Problem with Facebook’s 20-Percent Text in Ad Images Rule

Facebook 20 Percent Text Ad image Rule

The problem? It’s freaking ridiculous.

Keep in mind, this comes from a guy who defends Facebook on every design change. Every privacy change. Every change that results in mass torches, pitchforks and hilariously ironic protest groups.

Now, don’t get me wrong. The change itself actually makes sense to me. The enforcement of it, however, is complete nonsense.

Understanding the 20% Rule

Everyone’s talking about the rule that Facebook is enforcing that controls the use of text within imagery in News Feed ads. Here is the specific rule from the Facebook Advertising Guidelines (III. Ad Creative and Positioning, D. Images):

Ads and sponsored stories in News Feed may not include images comprised of more than 20% text.

Here are some other notes regarding this rule, per the Help Center:

  • Examples include promoted Page posts, app install ads, Offers, Events and other News Feed ads
  • Does not apply to pictures of products that include text on the product
  • Images zoomed in on logos or images with text overlay not allowed
  • Images edited to include text on the product as a loophole to the policy not allowed

Again, to this point I am in the extreme minority with understanding where Facebook is heading on this. Creating an ad out of a large image with text in it is essentially a way to take up more space in the News Feed with text.

So if the policy were enforced accordingly, I’d accept the rule. I wouldn’t necessarily be a raving fan of the rule, but I’d understand.

But here are the problems that are making my life as an advertiser a living hell…

How is 20% Measured?

I’m going to spend the least amount of time on this one since I know it’s been covered ad nauseam.

Other than providing examples of some ads that do and don’t violate the 20% rule, there is no guide or tool that helps you determine whether or not your image is in compliance.

Either you’re measuring text in these images with a tool that you aren’t making available to the public or you’re simply guessing. In each case, it’s poor policy.

Facebook Sucks at Enforcement

Some ads get through that shouldn’t get through. Some ads get rejected that shouldn’t be rejected. And there is no consistency to the process.

1. Link Share Rejections. An example is a Promoted Post that I ran for a client. That post was a link share that drove users to a Facebook tab. The link preview had more than 20% text in it.

After getting rejected, I decided to run it as a Page Post Ad that would run only in the sidebar (we’ll get to this problem later). Rejected again.

Link Share Rejected Facebook Ad

A freaking link share. So you’re telling me that advertisers have to control how much text is in the thumbnail image? That’s absolutely ludicrous since it won’t always be controlled — and the image is rarely created with Facebook in mind.

And that’s only part of why this rejection was ridiculous. This particular Page Post Ad was targeted at a Custom Audience of people who aren’t already connected to the Page. I created this ad with the full intention of it never appearing in News Feeds. But because — I assume — it could appear in News Feeds as a Suggested Post due to a minuscule number of friends of Fans, the link share thumbnail image gets the ad rejected.

Absolutely insane.

2. Some Get Through, Some Don’t. I promoted a similar post that this time included a shared image. That image was a screen grab of a book gallery that was featured within a Facebook tab. Once again, that image did indeed have more than 20% text.

But that Promoted Post made it through. It was insanely effective. It was so effective that I extended the daily budget and expiration date to go through the end of February.

Of course, I got greedy and decided to create a Page Post Ad out of that same post that would — hopefully — go into the sidebar. Facebook rejected that one, and seemed to pick up on the other ad that had been going on for three weeks. They then killed that one, too.

Sometimes You Can’t Avoid the News Feed

This, for me, is the biggest problem of all.

Some of the most effective ads are Page Post Ads and Sponsored Stories that promote the engagement of Page content. Sometimes, those posts include images that have more than 20% text in them.

Sure, I get it. I can’t promote that post in the News Feed. So I guess I’ll just promote it in the sidebar.

But here’s the deal… You can’t.

Even when you use Power Editor, you can’t create a Page Post Ad or Sponsored Story that only shows up in the sidebar. This wasn’t clear to me until Facebook recently added some copy explaining the various placements in Power Editor.

Facebook Power Editor Placements Desktop

Do you see the problem here, folks? Previously, the second option was only “Desktop.” My assumption was that this was simply all sidebar ads on desktop placements since the final option was “News Feed only.”

But “Desktop” includes the sidebar AND News Feed. In other words, if you want to target Fans or friends of Fans with a Page Post Ad or Sponsored Story, it’s impossible to hit them only on the sidebar.

Since you can’t avoid the News Feed, you can’t create ads that contain more than 20% text in them — even if your intention is to reach only the sidebar!

The result: I’m getting rejected over and over and over again. Link shares and ads that I never wanted to show up in the News Feed to begin with.

This is Ridiculous

Facebook, I’m asking you to take my money. This is going way too far. If you’re going to create a rule that prevents images from appearing with more than 20% text in News Feed ads, then you need to at least make it possible to promote such content ONLY in the sidebar.

Otherwise, just come out and say that no ad images for Page Post Ads or Sponsored Stories — whether in the News Feed or otherwise — can contain more than 20% text. Because that’s essentially what’s being enforced.

Your Turn

What are you seeing? Tell your stories about Facebook ad rejection in the comments below!

  • Joanna Sayers

    Completely agree with you Jon. I’m so annoyed with Facebook on this issue..and more importantly, so are my clients! I had promoted posts accepted in December but the same format was rejected in January. They take some of my money, promote the post a little and then kill it. I’ve also noticed that the estimated figures for the audience of a promoted post have dramatically reduced. For one particular client, if I go to set up a promoted post it says it will reach less than the number of people who have already liked the page.. and that’s even when I select ‘People who like your Page and their friends’ very unhappy about this development and making client conversations awkward as I can’t get an answer from my Facebook account manager either. The official response I’ve had from Facebook so far is “To be perfectly honest I’m not sure how it is calculated,” !!!!

    • Jon Loomer

      And that’s the problem, Joanna! It’s quite clear that those reviewing/rejecting these ads aren’t entirely sure themselves.

  • Mike Gingerich

    Well said! I’ve had the link share promoted post get rejected as well. A link share. A link. C’mon Facebook! Now I’m supposed to take the time to review the thumbnail and modify it if necessary? Plus as you note, the Power Editor placements are forced into the News Feed and then the 20% rule applies whether or not I want it to. It is craziness.

    • Jon Loomer

      I’m convinced that any link rejection is done in error. But that doesn’t stop it from happening!

      • Guest

        OMG yes – link share posts are getting rejected too if the thumbnail image isn’t compliant – ugh! Sometimes I literally don’t have control of those images depending on where I am linking.

  • {PRO}motion Social

    I’m with you, Jon. I get excited about the new changes on Facebook, but this one baffles me. Their stock is in the toilet and everywhere I turn people with cash in hand are getting rejected for advertising. It makes absolutely zero sense. If I had any idea what problem they were trying to solve, maybe I’d get on board.

    • Jon Loomer

      Right! They aren’t completely clear about their motivation, and meanwhile they’re turning money away. Has to make investors shake their heads as well.

  • Lenny

    That’s why prospects are better building their websites instead of relying 100% on platforms that they cannot control.

    Is tough to advice a client on guidelines when they are seeing other people get away with stuff on the other end.

    I feel you pain!

    • Jon Loomer

      I don’t think it’s an even/or scenario, though, Lenny. I agree that your primary focus should be on what you own — your website and your email list, for example. But using Facebook advertising is a very productive way to extend your reach. So when that’s not working, it’s frustrating!

  • Gustav Bergman

    I have experienced exactly the same thing as you have. The most frustrating side is that – even if you do your best to learn all the rules and follow them, you can still be rejected (and at the same time you see other ads that obviously break the rules that have passed).
    For example the image below was rejected for me. We have measured and measured, and we cannot see that anyone could say that the text is over 20% of the picture, but obviously Facebook does.

    I am also marketing a lot of magazines, and the cover often have text on it. Sometimes the accept it, sometimes they reject it – and it is frustrating to never know when your picture will pass.

    • Antonio Calero

      I guess it all depends on how you measure that text block, but since Facebook is not providing any guidelines, we are all pretty much doomed. E.g.: if you draw an horizontal line from the edge of the letter “L” of the word “Live” on that ad (so, that line would go through MJ’s shoulders)…then I guess that could count as over 20%. However, that is not a fair rule.

      How did you end up solving this problem?

      • Gustav Bergman

        Well, after asking facebook-support they told me that their tool, which places the text in some kind of grid, indicated that the text was more than 20% of the picture, and I guess that it might be because the “Live” text is diagonal, and maybe goes over some extra square in the grid.
        Anyway, I got tired of making the text smaller and smaller, because we were running out of time for our campaign, so I took away all text from the image. You can see the resulting “offer” below.

        • Roman C Mrozek

          How were you able to change the image in your promotion without creating a new ad?

          • Gustav Bergman

            I didn’t. We had to create a new ad.

    • Jon Loomer

      Yeah, the inconsistency is a major problem. Are you sure the image was rejected for breaking the 20% rule? Of course, there are numerous rules you MAY have broken (not saying you did).

      • Gustav Bergman

        Yes, I got a message from Facebook that the image had broken the 20%-rule.

  • tsahi david

    exactly what i was saying!! no tool to help you understand if you are over the permitted 20%, and in the case of sponserd stories’ there are old posts that don’t obey the new 20% and the ad is not authorized because of them…

  • Reid Rosefelt

    Jon, I create a 403 x 403 graphic (actually 806×806) with type every day on my Reid Rosefelt Markeing page. When the 20% rule came in, some were accepted and some weren’t. Using Photoshop I created a number of different shaped rectangles that are exactly 20% of 806×806. I put these as temporary overlays on my type and make sure my text fits well within them, usually leaving extra to make sure. What I found surprised me: sometimes what seemed small didn’t fit and in other cases I was able to make the text much bigger. Once I did this I’ve never had one problem promoting any of my square graphics, which I do regularly. Maybe I’ve just been lucky?

    • Antonio Calero

      That sounds like an excellent idea! Thank you Reid.

      Hope it really works and it’s not just luck…

    • Jon Loomer

      Interesting solution, Reid!

    • Stuart Perkins

      I used a similar method and still had my ad pulled, even though the text only took up 15% of the space. I understand why they are making the change, but the lack of transparency on the way they are measuring this is frustrating. Oh, wait, this is Facebook. A lack of transparency is their calling card.

      • Nick Taylor

        Yes I’ve also found that even with less then 20% text the reps will sometimes block you. I’ve found most success if you stay exactly within the 5×5 grid and only use a maximum of 5 squares out of 25. In other words… try not to let your text be half in one square and half in the other. I got so frustrated with the issue that I ended up making my own image checking tool just to make sure I would stay in compliance, it’s available here if you want to use it:

        • Producers United

          Incredible tool. Nice. I just got rejected on an ad today and it makes me not want to use FB ads at all. But it is what it is. Great platform, have to use it.

          • DJBear

            hahah just had my first experience today, I was posting a photo which as it turns out is text but that’s the way it had to be for my goal (it’s a “meme” type photo asking a question to push interaction), so I re-created a new picture with the same wording but made the text smaller. I am still waiting for approval.

  • Joe Lavery

    Jon I’ve been dealing with the exact same issues this past month. I was a bit confused by the desktop setting on the power editor as well.I think they will improve this eventually or like you said add an option to target desktop right side only.

    • Jon Loomer

      Adding that option would solve a big part of this problem!

      • Joe Lavery

        Also one solution I’ve seen others trying is using text videos an duploading via Facebook. Not sure how the screenshot is selected or if you can choose but I’ve seem some people with awesome looking video previews that have a ton of text and they are totally getting approved since its a video and not a pic. I’m gonna try it just been slow with video creation.

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  • Kathy Colaiacovo

    Jon, I so agree with you. If we are paying for the ad / space – the only image rule that should apply is the normal nudity / porn/ explicit violence etc. I totally understand this rule for cover images – they are free. It should not be the case for paid advertising

    • Antonio Calero

      …and still, that rule does not always apply: some months ago I saw an ad of a girl doing topless in a tropical beach. It was active for a few days…not sure if Facebook finally took it down or the ad simply expired. However it is another example of how they are not always consistent with their policies.

      And you are right: Since when advertising cannot include text?

    • Jon Loomer

      Honestly, Kathy, I can stomach the rule. I’m not a big fan of meme images which are simply an image of text — a way to trick Facebook into giving you more real estate with text.

      The two missing pieces here are pretty simple: 1) A simple way to help advertisers measure text so that there’s nothing lost in translation, and 2) a way to easily target the right sidebar only so that if you do have text in a post, you can focus there.

      • Kathy Colaiacovo

        It’s just killing me trying to ‘get’ the rules.The ‘simple way’ seems to be the kicker. I tried one ad and a promoted post for the same thing on Wed – image was image only. period. no text. not one word. Shut down on all ends. So it’s 1. outside FB url (which if this is the case then don’t let me enter it for an ad) or 2. the word Free in the content.


    Nice article Jon. A well needed discussion…

  • PecosOnline

    Maybe there’s a glitch in the recognition software whereby some color schemes or some arrangements of text within an image are escaping the screening protocols? The more contrast there is between the text and the background image might help their recognition software pick out letter shapes???

    I used a very transparent line of text superimposed at the bottom of a person’s head shot…I think the text was so light that it didn’t get screened by their recognition software. Look at the “Thriller LIVE!” image by Gustav, below, in Gustav’s comment, and it has high contrast between text and background. Jon Loomer’s example at the top of this article is another high contrast text/background situation.

    Maybe try and aim for doing verrrrrrrrrry light-colored text that almost blends into the background. There has to be a reason why some are passed and some are rejected.

    • PecosOnline

      What I mean by this is: Parts of my background image were showing through the text, since I had the text fairly transparent. I bet it cloaked the shape of each letter. That’s my current theory, at least. :) And I’m also a newbie at this stuff, so maybe they don’t have recognition software like I’m envisioning…but how else could they analyze your image for text? If it’s a standard .JPG image, they can’t see into the layers of that original Photoshop file that you used to to create the flattened .JPG file. Someone tell me if my thinking is wrong, I’m just assuming they use a shape-recognition software system.

    • Antonio Calero

      As Jon suggests, if Facebook has a text recognition SW (or any other sort of guidelines), then it would be good to make it available. Personally I think the only SW they have tells them if a pic has text or not, and then someone decides the amount on a rule of thumb.

      The trick you propose is a good shortcut, but I think it’s unfair for marketers to use these trick as the only way to have an authorised ad with text. Besides, I’m sure sooner or later they would tune their “tool” and punish ads with these tricks.

  • Julie

    Well, and I didn’t realize that the 20% rules applied to a post where you share a link and just let it show the thumbnail and link — vs having the link in the text and uploading a photo, which I usually do. The other day I just tried sharing a link w/ a thumbnail and promoting it and it was rejected b/c of the 20% rule — I guess b/c the thumbnail is so small and I had 2 lines of text…. Seems weird to me.

    • Jon Loomer

      I’m convinced that any link rejection is done in error because it is so ridiculous. I know I’m not the only one getting links rejected though.

  • Antonio Calero

    Spot on! As always… It actually reminds me of the “no nudity policy”; initially I understood this policy and it made sense to me; but then we all have heard cases where a mum breastfeeding her baby (pics where you could not see the nipple at all) were banned from Facebook…. hold on, that is not nudity (or is it? Facebook, please: define nudity) The thing gets even more confusing when now and then you get to see pics of girls in top-less (just browse the Pages of some famous photographers)…

    I think you are right to ask for that tool to measure the 20%…wouldn’t it be great if Power Editor would tell you as you are developing the ad, if it would pass their filter? But I guess the reason why it’s not available it’s simply because…not even Facebook know how to do this.

    I wonder if someone could develop a third party app that would do this job.

    • Jon Loomer

      Sounds like a business opportunity, Antonio!

      I know that ShortStack and a few others have created guides. But the problem is that they are only guides. It would really help to use whatever it is Facebook is using.

  • Mikel Zaremba

    Solution, Facebook: Make it 33% then it would be a lot easier to design in Photoshop and you know that your ads would be approved.

    Again, any picture you take you could keep the thirds in mind of where you want to put your text!

    Problem solved.

    I joking of course. But it would make it easier.

    Good stuff, Jon. Thanks!

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  • Tomas Molnar

    Hi guys, we had a similar problem with checking all the images so we created this cool tool, where you can check your cover image and/or upload an image to check

  • Brian Hehir

    Jon- I’ve already gotten hit twice for two different campaigns with this 20% rule. I have a question you or some of the readers might be able to answer… I wanted to do a promoted post and I had some text and a photo with text in it- that was flagged, I resubmitted the promoted post with just the text- that was flagged. Is the rule only 20% text in the entire ad? because that seems insane. Any insight would be awesome.

    • Jon Loomer

      Hey, Brian. I’ve been told that Facebook uses a grid with 25 boxes on it. If your text crosses over into more than five of those boxes, your image will be flagged.

      • Brian Hehir

        So are sponsored stories with no image and just text allowed? They are making it hard to give them my money

        • Jon Loomer

          You can still promote posts with images in them, but you just have to be careful about the text. Best bet is to avoid the text altogether.

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  • john

    I am totally at my wits end. I have followed the 20% rule perfectly. Even to the point on promoted post, I have posted images with no text at all. They get rejected every time. I guess maybe I don’t understand the rules. Got any suggestions?

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  • Karen Drews Hanlon

    I have a Sponsored Post ad running right now of a video that I posted on FB. Facebook chose the video thumbnail which has more than 20% text. I’ve been waiting for them to pull it, but so far it is still running.

  • Judo

    Too many problems. Imagine that you’re an agent for magazines, bookstores, infographics company, CDs company, or film company. All of these photos contain more than 20% text in the image. INSANE!

  • Scott Linklater

    I set up a campaign with 5 ads and it’s been running great for 10 days. I was careful re text and felt i was under the 20%. No issues at all with anything.

    Then i decided to take one of the ads I had paused for being poorer than the others in performance and edit who i was targeting with the ad.

    So all I did was add some keywords and increase the pool of people I was going to show the ad too.

    I then duplicated the ad and made no changes at all but wanted one that didn’t have history earlier.

    Both ads and 1 sponsored story were approved……6 hours later, both the edited ad and the duplicated ad have seen the banhammer! The sponsored story is still there and his the real kicker, the rest of the ads that have been running the whole time are fine and they have the same image!

    Yep, facebook have a problem here. This is one area where there old school private company dominating the world attitude is still shining through!

    They need that public corporation “ask what you can do for your shareholder” attitude and fast! Because I’m pretty sure that shareholder would be saying, mnake it as easy as possible to take Scott’s money and don’t piss him off by being lazy with a poor performing dashboard and don’t be insanely picky and if people mess up make it easy for them to know what they have done wrong and build something to show them for **** SAKE!!!!

  • Alisa Meredith

    We created a tool that lets you upload your cover photo to easily check how much space your text takes up. Since then, though, I’ve heard that the way Facebook checks it is how many squares in an imaginary grid include text. You would think they would WANT us to know how to figure this out. No?

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  • bigwin

    I just feel the need to express myself as well since Facebook has no place for me to do so. All they have are help pages and click here and here.
    I find the 20% text rule ridiculous. I have a movie web fan page. I am designing nice pictures, that show what new movies are out there, what to expect in theaters. Well, unfotunatelly they do have text in them but also, they have quite valuable info- no stupid ads, no offensive text just plain value. And, they are very effective. But due to this stupid rule I am not able to pay FB, to advertise my posts. It drives me INSANE.
    Why not? I think one of the explanations of FB why not was that when there is a picture on their timeline, users expect a picture. Really? I don’t expect anything anymore. Check ins, offers, game request, likes, status updates videos pictures…Do you have a nice and neat timeline?
    What posts are most shared or liked? – Pictures that have text in them. All kinds of quotes or funny pictures with text.
    I am just frustrated

  • petrit k

    Can we do something about this ridiculous 20% rule? Aside of following it like Sheep!

  • Vanessa Cabrera

    Is there any update on measuring and or testing these graphics? I’m in the process of working with my graphic designer on 20 digital postcards similar to this one, however, if I am unable to promote these – the creative design is a waste when it comes to our social platforms. So frustrating

  • Borislav Tatarov

    I don’t know about you guys but I am experiencing alot of technical problems in the last few weeks.

    So here is my case

    1.My ads were approved, (it was going great so far)

    2.After a couple of days I noticed that the daily budget of some of my ads was
    increased 3 times! Only I have an access to this account so I had no idea how
    this could happened. Later that day I received message from FB. They are saying
    that due to some technical issues my daily bid was increased and they apologize
    for any inconvenience. Not a single word for any compensation!

    3.My ads were running successfully for one week but suddenly they were disapproved!.
    How come once the ads are approved, they are getting click and actions for 1
    week and after that disapproved?!

    So if I have to summarize: you approved my ads, after that
    the system increases my daily budget 5 times without my permission, and at the
    end you disapproved the ads.

    And I guess everyone here is fammiliar how good the FB’s customer support is!

    I think this is a total robbery!

  • Fortune Asia

    Facebook advertising has too many rules. My ads got rejected many times for ridiculous reasons. It’s really frustrating.

  • Nay Wangtal

    My ad gets rejected all the time due to the 20%text issue.
    Yet, big businesses (banks, large corporations) have ads that has over 20% text all the time. I have reported many of them to FB out of spite, yet they are always there, mocking me, never to be removed.

  • Nick Taylor

    For those who want to test their images to see if they meet the grid rule requirements check out the Facebook Image Checker Tool (20% Text Rule) we created here:

  • Loïg Hascoat

    Hey there,

    Here’s the thing.
    I’m working for a alcohol brand. French law about it is a real pain. So I legally need to put a mention on the whole width of any pics I upload on my page (something like “don’t drink alcohol it’s bad m’bay”).
    It means I won’t be able to promote any of my pics ?

  • Ahmad

    its really a useless method, what the would matter to FB is text is 20% or 100%!!

    i guess they are obsessed with their over power!!

    I do campaigns for my business, and i add details and prices and conditions.. my ad without the texts is useless

    it really frustrate me every time i get the disapproved email!

    i used to post the image, then share it, and promote the shared link.. it used to work.. not any more.. F*!

    Even though the ad. is in Arabic.. it get rejected.. i guess FB learned Arabic after all! :-/

  • Kiley

    I had a sponsored story post disapproved after if had been running for over 60 days! So strange. The most frustrating thing is that the image that FB says is not 20% compliant is our business’ Profile Pic. Anyone ever experience this?

  • Gideon

    Jon, do you know if resubmitting an ad a few times that had been disapproved will get me banned?

  • JW

    I agree with the article here about how difficult the 20% rule is. Its very frustrating when facebook personnel (kids with no business experience) create “policies” restricting the way private business partners conduct normal business (read as: customers paying money to facebook). Twenty percent is an entirely arbitrary figure that has nothing to do established best-practices within the industry and does little except frustrate the consumer.

  • Leo Monaghan

    Just submit whatever you want and then argue with them about it. I will literally send a half dozen or more emails back and forth with their “team” over every single ad just to point out to them how stupid the policy is. For example, my last ad has only 14% of the overall space covered by text but due to the way it was laid out, their idiotic system showed it to be in “too many boxes”.

    I just hammered them over and over again via email pointing out to them that the post DID NOT violate the 20% rule, it was just that their moronic “tool” was ridiculously inaccurate as to determining the actual coverage.

    Ultimately my original ad was “re-approved” unchanged. People, you have to push back against this idiocy. The more of a hassle/time/money waste we make policing this rule for them, the more likely they are to make sensible changes to it.

  • Ian

    I know this post is on the old side, but in case folks are looking, there is a tool to help determine the 20% pass/fail test –

  • Daniel Hartnet

    I have been reading lots of blog posts about this at the moment and I found a cool free tool that might help some else too. ( I’m not sure If I am aloud to leave links here in the comments )


    What if the ads that was disapproved by facebook is a paid ads. Do I need to pay for the cost of their promotion? STUPID RULE!!!

  • bootsuptohere

    I haven’t been able to promote posts at all. The rejection cites images within the post, but there aren’t images uploaded to the posts. If Facebook doesn’t want promote post revenue from me, that’s fine, but they better change things back, so my page followers can actually see my posts.

  • Pamela Frost Dennis

    I tried to do an ad to promote my book – but guess what? My book has a title on the cover- so my ad was rejected.

  • Toby Zellers

    It’s a ridiculous policy that is not substantiated by any logical reason to begin with. Why should they care? In the rest of the “advertising world” and ad is and ad, AND most of them contain more than 20% text … which, unless we are going to start pixel counting is impossible to measure accurately. Seems to me this is just a loop hole for which Facebook is using to elate an internal power trip they are on.

  • A Question ?

    Can’t Facebook just use this “variable-geometry” 20% policy to block the promotion of your page when you have exceeded the quota of “likes” you have suscribed for ?

    Let’s say for example, you’ve suscribed for the 4 euros/per day promotionnal offer for a week (seven days). This offer promises you to get between 8 and 33 likes per day.

    By simple computation, this means that you can get at worst 56 likes (7 days x 8 likes) and at best 231 likes (7 days x 33 likes) during the entire week.

    But let’s say for example that in less than 12 hours, you get more than 70 likes and that by chance, this happens to be the exact same time that Facebook notices that your cover image has more than 20% text in it.

    So what should happen happens : the Facebook team blocks your page and its promotion [until your quota of “likes” for the week is back to a “normal” range of 66 likes max. (= 2 days x 33 likes max.) for a 48 hours period … ?].

    But let’s say you swiftly modify the problematic image (in less than four hours) with a cover picture that has less than 20% of text it it, notify Facebook many times of this change, but still, nothing happens : the promotion of your page remains blocked.

    How come ?

    Is there a rationale for this (i.e. FB making you “pay” the fact that you’ve broken their 20% text policy) ?

    Or is it just some unfair commercial practices that we’re witnessing here (i..e FB using the terms of its own private policy to legitimate their actions against anything that may prevent them from making more money) ?

    Speculatively yours,

  • Jeff Wood

    Agreed, the policy is idiotic, there should be exceptions. It’s especially a pain in the @$$ for magazine publishers, of which we are one.


  • reddman

    When companies make policies like this then they’re just driving more young users off facebook. Facebook is on its way to becoming the old myspace because it has to many opinionated old people who vy for stupid corner of power. Facebook might as well just hand the key to these boring ass old political brokers and angry graphic designers who noone wants to pay anyway (you can get anyone to do an ad on Fivver for 5 dollars. Facebook should inform the sales and ad department to quit being crybabys. Clients buy what they feel is a solution and you can’t be mad if you’re quantitaive real estate on facebook is losing to creatve quantitative blog pics. So face is not in busness anymore now their extortionist. Just go ahead and drive new young facebooker somewhere else and all you will have left are old ass direct marketers (who usually have no real solutions other than distracting timewasting products.). Yeah that really worked for myspace……… (by the way the new myspace is killing facebook in the looks depaartment.

  • reddman

    So my comment (although valid ) was not worthy of staying up? Facebok has already bagan to lose its young audience and when they do that they will lose tommorrows buyers and the will all be just conversation. Dont chase away the young one’s with dumb policies like this. I thought this was an open discussion

  • BigDave Grizzly

    We are a non-profit completely dependent upon volunteers and Facebook’s enforcement of this rule hampers our ability to promote our events and get out safety messages using the flyers our followers are used to seeing. Unless they want to donate time for an ad team and marketing division for us, they need to allow us to promote our flyers as is with the text intact.

  • Phillip

    I tried boosting a post for a product and it kept saying I was using 44% text. The image was of a book cover. No matter how I reduced, it kept saying 44%. Finally as a test I tried posting just a single letter of text – the post simply said, “N” – and the tool said I was using 44% text! Totally ridiculous.

  • Wendy

    Even though old discussion – they are still having problems!

    Problem I am experiencing is that ads created in Ad Manager that have no text whatsoever (no text, no logos..) and were approved and placed, are getting the dreaded “Too much text in image” error after uploading to Power Editor.

    Facebook Help Team has been useless in telling me to keep submitting same ads for approval. Frustrating and ridiculous.