How to Increase Facebook Page Engagement Without Contests [VLOG #6]

I fought through a Man Cold (the most dangerous of colds) to deliver this week’s video blog. That’s how dedicated I am!

As I do every week, I’ll answer as many questions as I can within 10 minutes. I’ll create a post from my Facebook Page with the headline “Ask Me Anything.” This is your opportunity to ask me anything about content marketing, either within the comments of that post or by dropping me a voice message (click on the button on the right of this page).

Some really good questions this week regarding engagement, usage of Promoted Posts and the Promoted Page feature as well as the risk and reward of breaking Facebook contest rules.

Don’t forget to subscribe to my YouTube channel so you don’t miss future episodes!

“What is your take on Facebook’s recent “Get more likes” ad widget on the admin panel. Does it work or is it questionable?”
- Kimberly Ann Jimenez

“I find that when I promote a post, as apposed to going through their ad platform and choosing my targeting, i’m getting a lot of spammy/Korean followers out of it. What is your opinion of their quick promoted post vs. the standard ad platform?”
- Dave Mckellar

“Can you or can’t you ask people to comment, share or like a post on FB to win a product? My understanding is you cannot but I see small businesses doing ALL THE TIME. If you can’t, are they running the risk of getting their page shut down? I have clients who want to this but I am telling them not to.”
- Tracy Schuster

“I wanted to ask you a question about how to promote and encourage more fan engagement on your Fan Page. What are some things I can do to increase interaction and activity besides contests?”
- Wade Harman

  • Scott Linklater

    Great stuff as always Jon!

    I agree with the promoted post being a slightly lazy way to go. Works well for Facebook but i find better results when you take the time to use the horrible Power Editor!

    I have people ask me about the contest rules all the time and i say the same thing, I don’t want to be the person who says yes and they get shut down!

    I have a follow up question to one you answered in this weeks video too. Where do you want it posted? Here or in your questions thread on Facebook?

    Hope you’re feeling better too mate!



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  • Helena Alkhas

    Love your post, but even more the fact that you agree that a man cold is the most dangerous one! LOL My husband and three boys are a testament to that!

  • Tracy Schuster

    Jon, thanks so much for answering my question! You do a great job, even with a cold. Appreciate your time and all you do.

  • Scott Ayres

    Good answers Jon.

  • Facebook 365

    FB contests are not for the lazy, or people who dont read the entire TOS. There are just so many rules to play by… there are far easier & better ways these days to collect emails and build a list from fb.


    I think to win any contest we gotta stay and be aware of every step. I do agree with facebook365 that this is not for the lazy.