How to Increase Facebook Page Engagement Without Contests [VLOG #6]

I fought through a Man Cold (the most dangerous of colds) to deliver this week’s video blog. That’s how dedicated I am!

As I do every week, I’ll answer as many questions as I can within 10 minutes. I’ll create a post from my Facebook Page with the headline “Ask Me Anything.” This is your opportunity to ask me anything about content marketing, either within the comments of that post or by dropping me a voice message (click on the button on the right of this page).

Some really good questions this week regarding engagement, usage of Promoted Posts and the Promoted Page feature as well as the risk and reward of breaking Facebook contest rules.

Don’t forget to subscribe to my YouTube channel so you don’t miss future episodes!

“What is your take on Facebook’s recent “Get more likes” ad widget on the admin panel. Does it work or is it questionable?”
- Kimberly Ann Jimenez

“I find that when I promote a post, as apposed to going through their ad platform and choosing my targeting, i’m getting a lot of spammy/Korean followers out of it. What is your opinion of their quick promoted post vs. the standard ad platform?”
- Dave Mckellar

“Can you or can’t you ask people to comment, share or like a post on FB to win a product? My understanding is you cannot but I see small businesses doing ALL THE TIME. If you can’t, are they running the risk of getting their page shut down? I have clients who want to this but I am telling them not to.”
- Tracy Schuster

“I wanted to ask you a question about how to promote and encourage more fan engagement on your Fan Page. What are some things I can do to increase interaction and activity besides contests?”
- Wade Harman