Two really good questions this week. For those of you I missed, keep trying!
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“I’m seeing Conversion Tracking in some my ads accounts, is this a new feature that Facebook is rolling out? What are the best ways to utilize it? Does it cancel out using other Analytics tools, like Google Analytics?”
- Mushki Deitsch
- Facebook Ads Conversion Tracking: How to Create an Offsite Pixel
- The Most Amazing Thing You’ve Never Heard Of On Facebook, If You’re a Direct Marketer
“With the abundance of data (insight) you can download from Facebook – what are the key measurables to track for your page? And, when should you be concerned over the numbers. For example – negative feedback (read your article on this one) – at what percentage of unlikes and hides should you be concerned?”
- Chad Diedrick