Facebook Page Post vs. Timeline and Tab Exposure

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This week, I wrote an article for AgoraPulse that explored how to isolate the traffic to your various Facebook Page content. Read the entire article here:

Everything You Need to Know About Your Facebook Page Traffic Statistics

Something I found most interesting was the difference between Page post impressions and views of other Facebook Page assets (Timeline and tabs).

I took data from the past 89 days (the largest time period you can view within web Insights) and found the per day averages.

Here’s a chart:

tab timeline views post impressions 600x600 Facebook Page Post vs. Timeline and Tab Exposure

Quite the difference, eh? You can barely even see the bar that represents my Timeline and tab views.

Plenty we can make of this, the first of which is that your primary focus should always be on the News Feed of your Fans. While tabs and your Timeline are important, it represents 1.5% of my post impressions (which does include views of those posts on News Feeds, Tickers and my Page Timeline).

Make sure to read the article since this is just one of several discoveries that I made.

How do the numbers compare for your Page?3

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

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  • Guest

    I find this to be spot on! I manage social media for a major sports team and while I’m not going to do the breakdown average per day, for the past month, our Timeline and tab views are at roughly 17,000 but our organic reach is 1.3M. Our individual posts have a reach far beyond our page itself.

  • http://www.BlitzMetrics.com Dennis Yu

    Completely agreed that the timeline doesn’t get much love– but it’s to appease brands that want to have a branded experience.

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