Is Facebook Page Reach for Status Updates Up? Prove It!

Facebook Reach Tracker One aspect of Facebook that frustrates me is sorting fact from fiction. When rumors start catching on, they snowball. People suddenly think they see something that didn’t exist before, or they exaggerate results.

This isn’t always the case. But it often is. That’s what makes it so difficult.

The recent reports of Reach going up for Facebook Page Status Updates while going down for Photos is no different. Some valid points were raised. But then, it just got out of hand.

Reach for Status Updates is up 20%
Reach for Status Updates has doubled!
Reach for Status Updates is up 10 times!
Reach for Status Updates is up 1 Gazillion times while Reach for Photos is 1 NEGATIVE Gazillion!

I like facts. I hate small sample sizes. And I hate metrics that have little meaning.

One thing that bothers me about this latest dust up is that Reach, in and of itself, doesn’t mean a whole lot. Granted, it could significantly impact the things that matter — like Engagement — but it’s not necessarily the case.

That’s been my issue from Day 1 of “The Reach Issue,” dating back to August 28 when Viral Reach fell off the table. My engagement continued trending upwards. Isn’t that what really matters?

But I also understand that my data makes for a very small sample size. That’s why I created Facebook Insights Helper. It made it easier for others to spot trends and verify facts.

And it’s also why I’ve now created the Facebook Reach Tracker. I want to see if there really is an issue with Reach by post type.

I can’t make a whole lot out of my data yet. I rarely use Status Updates, and the when I did recently it was to ask people if their Reach for Status Updates was up. Well, that Status Update went nuts, but you can hardly say that means something.

So, do me a favor. Download the spreadsheet and let me know what trends — if any — you’re seeing in Reach and Engagement by post type. Just fill out the form below!


Note that when you subscribe, you’ll be alerted of any updates and improvements made to the spreadsheet.

What are you seeing? Share your results below!

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  • Raquel Elle Bell

    There is a link between post content type and how many people view it. I recently did an experiment to see if there was a connection. The results show that between three like posts the one with text only and no outside link received the most views. Now if Facebook was using business analytics to filter posts based on text content to those who had the highest probability of interest based interactions then I could ascertain that this may be attributed to the post type, but because the posts were nearly identical than this theory doesn’t hold water. The only differences between the posts was the way the content was presented. Text only posts had nearly three times higher reach than those with HTML links posted directly in the status update. After reviewing insight data going back to the drop off the results are consistent with the experiment findings.

    • Scalable Social

      Did you look at updates with images and text compared to text-only? That’s the one about which I’m seeing the most talk/confusion.

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