How to Create Facebook Offers for an Online Business

UPDATE: Everything’s changed! Make sure to read
It’ll Cost Ya: Facebook Offers Now Available to All



How Online Businesses Can Access Facebook Offers


Have an online business and want access to Facebook Offers? It’s easier than you think.

If you’re a consultant, blogger or other online business owner, you’ve probably been jealous that only restaurants and retail stores have had access to Facebook Offers. It’s a great way to generate some viral buzz, and you’ve been left in the dark.

Well, that’s not entirely true. With some minor tweaks of your Facebook Page, you can create Facebook Offers as well. Here’s how you do it…

How to Do It

  1. Within Admin Panel, click Edit Page and Update Info.
  2. Change the Category at the top to “Local Businesses.”
  3. Set a physical Address, City/Town and Postal Code.

I know what you’re thinking. “I don’t have a physical address, and I’m sure not giving my home address!” It’s okay, we’ll eventually get around that.

First, provide your home address or something that will allow Facebook to pick up where you are on a map. Select the checkbox to allow Facebook to generate a map for you on your Facebook Page (you may want to experiment with unchecking this, but I allow it).

Once that location is found, simply change your physical address to something else. I changed mine to “Suburban Denver.”

You may get some errors along the way, but it still worked for me. Now when you create a post from your Facebook Page, the third option will be Offer, Event+.

Facebook Offers

How Offers Will Work

For more information on how to create a Facebook Offer, read this blog post: How to Create Facebook Offers.

Now, since your business is done online, you’ll need to get creative. When a user claims a Facebook Offer, they are sent an email by Facebook with a confirmation. Typically, they would take that confirmation to your store.

You will need to make sure it’s clear that customers should forward the Offer confirmation to a specified email address. You can do this in the description of the Offer, in the Terms and Conditions and in the Comments.

Online Offer Opportunities

There are some exciting opportunities for businesses big and small to leverage Facebook Offers. Read the following blog post I wrote that provides a few ideas: 5 Creative Uses of Facebook Offers for Businesses.

Whether you are an online or offline business, you have something of value that you can “offer.” It could be 50% off on consulting services or a discounted price for your eBook. Whatever it is, make sure it’s a good deal.

You may even want to significantly limit availability. Scarcity is a good way to increase perception of value. So maybe launch an Offer once per week at an unspecified time that will only be available to one person. Maybe even make that Offer free!

How Will You Use Facebook Offers?

I know that I’m excited to use Facebook Offers for my online business. How will you use them? Let me know in the comments below!

  • Robert David Grossman

    Great article, thank you!

    But I have had trouble implementing this. Facebook won’t let me change my page to “local business.” I followed all the instructions in your article, but when I save the changes to my page, Facebook changes it from “local business” to “companies & organizations.” And after that the offers do not show.

    Has anyone else had this problem? How can I successfully change my page to “local business?”

    • Jon Loomer

      That’s odd, Robert, I’ve never heard of that happening before. Is it possible this is a browser issue? Maybe try a different browser?

  • Julie Bergmans

    Curious, do these offers propagate to fans only, or also to non-fans somehow?

    • Jon Loomer

      Hi, Julie, good question! Without promotion, they are displayed like any of your content — to fans only. But as soon as someone claims an Offer, it’s shown to their friends. And you can also promote posts, of course, including Offers to Fans + Friends of Fans.

  • Christine Tabor

    John, I checked my client’s page (I am admin), and we were already listed as a local business, with an address, etc. But on the post page, there is no “Offer, Event”… displayed…only Event, Milestone… and that is only displayed if I change my personality to theirs… which makes sense, I guess. But is there something else I need to make sure we select or check to be able to use the “Offer” feature?

    • Jon Loomer

      Hi, Christine. So if I understand correctly, when you manage as the Page, you don’t get Offers, but when you manage as yourself, you do? That’s strange…

      There are some inconsistencies out there. I’ve found 500+ fans is necessary. Make sure you pick an address that Facebook can map. Other than that, not sure!

  • Central Group

    It worked for me! Thanks Jon! Great article.

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  • PageWise Social Media

    I am based in the West of Ireland, and no matter what address I try, facebook, can’t map it,
    although Bing can find it.

  • Joy

    Hi Jon, is there any negative impact of choosing to be listed as a local business when you are an online retailer that targets the whole country? Will it result in limiting my geographic reach potential in any way?

  • Marcos Zanona

    No way this is a good, thing, whilst facebook will send your fans an email saying to show the offer email to the store staff, I would say the opposite in the description. This is really confusing to people to grasp and I wouldn’t recommend this as a solution. It seems like a dirty hack. I don’t believe facebook is quite there for offers to online businesses, so why no simply create a regular post and put your offer in there with more details.

  • Christine Schad

    No such option to create offer on my business page. I can update status, upload photo/video or create an event/milestone – that’s it. Any suggestions?

  • Jules

    I run a promotions company for small businesses, I want to send offers on their behalf to our pages fans. The confirmation email says that they must bring the email with them to MY PAGE NAME and not my clients name, is there anyway to change this?