Facebook Tip: How to View Fan Only Engagement

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Think you know how many of your Facebook Fans are seeing and engaging with an individual post? Chances are good that you don’t. But I can show you how…

Briefly, Facebook Page owners were given a number at the bottom of each post that represented the percentage of Fans that saw it. This has since been changed to [number] “people saw this.”

facebook saw this Facebook Tip: How to View Fan Only Engagement

Think that represents the number of Fans who saw your post? Nope. That includes all people.

Oh, I know what you’re thinking. What about the Organic number? That represents the number of Fans, right? Nope. That includes the unique number of people who saw your Page post in the News Feed, ticker or on your Page’s Wall — but it includes non-Fans.

So how the heck do I see the total number of Facebook Fans who saw or engaged with a post?

Here’s how…

Export Your Insights


First, go into your Facebook Insights and click the Export Data button. Then select Post Level Data.

export facebook insights Facebook Tip: How to View Fan Only Engagement

Nope, Not Those Columns!


It’s easy to be confused and think that these columns within Key Metrics apply to Fans only. They don’t…

  • Lifetime Total Reach: The number of unique users (Fans and non-Fans) who saw your Page post
  • Lifetime Organic Reach: The number of unique users (Fans and non-Fans) who saw your Page post in News Feed, ticker or on your Page’s Wall

There are actually several columns that could be confused for Fan-only statistics. But if you don’t go far enough, you’ll completely miss the data you’re looking for.

Columns V through AB


Keep scrolling… keep scrolling… THERE IT IS!

Columns V through AB are as follows:

  • Lifetime Post Impressions by people who have liked your Page
  • Lifetime Post Reach by people who like your Page
  • Lifetime Post Paid Impressions by people who have liked your Page
  • Lifetime Post Paid Reach by people who like your Page
  • Lifetime People who have liked your Page and engaged with your post
  • Lifetime Post Stories by people who have liked your Page
  • Lifetime People Talking About your post by those who have liked your Page

Want to really know how engaged your Fans are? Focus on this data!

There is some gold in these columns. It’s unfortunately a bit buried and difficult to access, but

You May Be Surprised


When you look through this data, the numbers may be lower than you had expected. I recently wrote about The Value of Facebook Promoted Posts. It was then that I had discovered that non-fans made up far more engagement on my Page — promoted and otherwise — than I had thought.

Is this good? Bad? I don’t know. But it’s important. Knowing that 30% or so of the audience reading your Facebook post may be non-Fans could alter the way you approach your strategy.

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Adam

    Thanks for the post Jon! Very interesting! What is meant by negative feedback? Is this a user un-liking a page after a post?

    • JR

      Negative feedback, from what I have read, is somebody hiding your page or that particular post from their feed.

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