Most Efficient Facebook Ads Target Women, India [Infographic]

This was possibly the toughest Infographic Saturday yet to pick my favorite infographic of the week. There were three great ones. As a result, I have to give honorable mention first to a couple…

1) State of the Blogging World by Blogging.org for JeffBullas.com. I couldn’t find whether the infographic originated on Blogging.org or not, but it’s a great one. My favorite stat was that only 8% of bloggers make enough money to support a family. Upwards of 81% never make $100!

2) Inside the Mind of a Freelancer by Jess3 and 24 Seven for Mashable. This infographic was littered with great statistics about freelancers, but following are a few of my favorites:

• Likelihood of returning to traditional employment starts at 8.2% during the first year and steadily drops thereafter.
• Freelancers are happy: 62% expect positive change during the next year compared to 46% who are traditionally employed.
• 55% of freelancers expect to make more money this year while only 15% expect to make less.

These were great, right? So now the week’s winner…

The Insider’s Guide to: Facebook Advertising for Ecommerce by Nanigans

• Lowest Cost Per Click is in India and Egypt; Highest is in Canada and the US
• Highest Click Through Rate is in India and Egypt; Lowest is in Canada, UK, Belgium and Germany
• Men are 12% less likely to click and 14% less likely to purchase
• Women are 1.5 times more likely to Like and 2.2 times more likely to Add to Cart
• Ads driving to a Facebook Page are 36% more likely to be clicked
• Ads driving to an external website have a 78% lower Cost Per Click

So much meat in there! First of all, if you want quick results from your ads (all things being equal), it appears you should target women in Egypt and India. Lowest CPC and the highest CTR? Of course, those might also be the places most likely to be overrun by bots, but if you need to get some quick Likes…

I also found it a bit shocking that CPC for ads driving people to an external website is actually lower than ads driving people to a Facebook Page. I had always thought it was the opposite. Ads driving to a Facebook Page still get more overall engagement, and this study doesn’t indicate actions performed after clicking, but my assumption is that overall success rate and efficiency is still higher for ads driving people to Facebook Pages.

Take a look for yourself. What jumps out at you?

[See the original article here.]