Posts Comments

You are here: Home / Facebook / I Need Your Help! Select Facebook Video Training Topics

I Need Your Help! Select Facebook Video Training Topics

August 3, 2012 By 8 Comments
PropelAd
14 Shares Facebook 1 Twitter 6 Buffer 0 Buffer Google+ 2 LinkedIn 5 Email -- Email to a friend 14 Shares ×

video I Need Your Help! Select Facebook Video Training Topics I have been putting off a project for far too long. I keep saying that I’m going to do it. Now, with your help, lets make sure it happens!

Together, we’re going to create “The Ultimate Facebook Training Video Series.” We’re going to put the “U” in “Ultimate!” It will cover every topic imaginable to help you become a better marketer on Facebook.

Make no mistake, this is a huge project. I’m stressing over things like the camera, set, music and editing, and I haven’t even finished my list of topics yet.

Where Do You Need Help?


So help me out here. I’ve started a list. I’ve split it up into four categories:

  1. Create a Page
  2. Features and Functionality
  3. Online and Offline Strategies
  4. Facebook Advertising

I’m confident that any topic we come up with will fit under one of those four categories. I envision a series for each — some quick one minute videos, some 10-minute, some 30-minute. I want to be as exhaustive as possible without boring the heck outta you.

To help brainstorm, I’ve gone through my blog history. I stared at my Timeline and the feature options. But I know I need more.

So, can you help me? Take a look at my list. Let me know what’s missing and what you don’t think is necessary. And if you’re an expert on video, I’m open to any tips you may have!

Create a Page

  • Start a Page
  • About Section under Cover
  • Basic Info
  • Tabs – what to feature, icons, how to make them
  • Cover Photo – Rules, dimensions, strategies
  • Profile Photo
  • Name – character limit, naming conventions, things to consider
  • Vanity URL
  • Featured Likes
  • Recent Posts by Others
  • Notifications
  • Permissions (posting, add photos/videos, tag photos, Message)
  • Timeline Dimensions
  • Invite Friends and Customers

Features and Functionality

  • Scheduling – How-to, strategies
  • Pin to Top – when, how, campaigns
  • Highlight – dimensions
  • Milestones – what, when, why
  • Offers – what, how, campaigns
  • Events
  • Admin Roles
  • Messages

Strategies

  • Insights
  • How to Get More Likes
  • How to Increase Engagement
  • Best Practices: Photos
  • Best Practices: Links
  • Best Practices: Videos
  • Best Practices: Status Updates
  • Best Practices: Questions
  • Best Practices: Events
  • Running Contests (how-to, rules)
  • Using Facebook as a Page
  • Tagging Pages
  • EdgeRank
  • Buy Likes?
  • The 16%
  • Frequency
  • Social Plugins
  • Engagement based on content type
  • Content Calendars
  • Consistency
  • Diversity
  • Find a Voice
  • Assets
  • Dealing with negative feedback
  • Be interesting, human and helpful

Facebook Advertising

  • Promoted Posts
  • Attract New Fans
  • Page Like Ads
  • Post Like Ads
  • Split Testing
  • Dimensions and Character Limits
  • CPC vs. CPM vs. Optimized
  • Facebook Power Editor
  • News Feed, Mobile, Sidebar
  • Facebook Tabs as Destination
  • Why ads fail
  • Copy
  • Imagery
  • Destination

Please provide your thoughts below, and let’s make a rockin’ video series!

14 Shares Facebook 1 Twitter 6 Buffer 0 Buffer Google+ 2 LinkedIn 5 Email -- Email to a friend 14 Shares ×
PostPlanner Ideas Engine
Jon Loomer About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

Powered by the Genesis Framework

Genesis Framework

Genesis empowers you to easily build amazing websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to incredible places.

It's that simple - start using Genesis now!

  • Hamilton

    Perhaps add evaluation and/or measurement as another category. You could put it in strategy, but it crosses into advertising, etc. Nice list!

    • http://jonloomer.com/blog Jon Loomer

      Great suggestion, Hamilton! I agree, some of these topics certainly cross into two different categories. Will need to think through how this is going to be organized!

  • Juanita

    Having just started a FB page for our small family business, I found FB to be very difficult to understand in any of their explanations for most of the topics you plan on covering in your training video. I found it hard to find straight-forward answers on how to do anything on FB (business page, not my personal page) and felt I was being led on a wild goose chase just to find an answer…it’s as if FB doesn’t anticipate what a users next question will be in a particular process. They aren’t clear in what they mean. e.g. A straight-forward question of “How much does advertising on FB cost?” had me clicking on links all over the place, trying to figure out what they were saying. I found that by googling my questions, other sources, such as yourself, have been more helpful. So, I can’t think of any more topics that you should cover but I say: the more straight-forward, the better. :)

    • http://jonloomer.com/blog Jon Loomer

      I really appreciate this feedback, Juanita, because I need to make sure that my content (not just the videos) makes sense to everyone — beginner, intermediate and advanced. Great reminder!

      Also, I think you just gave me an idea for a new blog post: “How Much Does Facebook Advertising Cost?” Thanks!

      • Juanita

        Glad to be of help. :D

  • Susan O’Dea

    Hi Jon, this project is going to be just what I need. I am especially interested in the ‘how to’s’ on advertising. I have recently set up a few ad campaigns for ‘likes’…but knowing how to set up a funnel for capturing “likes plus leads” would be great. Next…now this is one I have tried and my ads have been disapproved…I would love to know how to set up a campaign that leads to an affiliate offer. Capturing a like or an email address would be super awesome…but just knowing how to make money from ad campaigns instead of just spending money would be the ‘ultimate’ in advertising. I know I should send them to a tab first…and I have tried that, I just don’t seem to get it right. Your help would be sooo appreciated :)

    • http://jonloomer.com/blog Jon Loomer

      Great ideas, Susan, thanks for the feedback!

  • Pingback: The Ultimate FaceBook Training! | Free Internet Marketing Techniques and Tips with Michael Harrington

14 Shares Facebook 1 Twitter 6 Buffer 0 Buffer Google+ 2 LinkedIn 5 Email -- Email to a friend 14 Shares ×