Facebook Tip: A Simple Way to Drive Website Traffic

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There’s a very simple way to drive traffic to your website from your Facebook Page, and most brands fail to take advantage of it.

Underneath your photo, you have 155 characters to describe your brand in the About section…

facebook page about under cover photo Facebook Tip: A Simple Way to Drive Website Traffic

I’ve seen too many brands fill this box with marketing babble about why your company is the greatest, or boring information about who you are.

Here is the key about that little About section: You can hyperlink to your blog or website.

Either click on the About section and then click the “Edit” button, or go to Admin Panel > Edit Page > Update Info. Edit the About text field there, making sure to include the URL to your site. You don’t need to include “http://” but you do need to include “www.” and Facebook will automatically convert it to a hyperlink.

Do it now and enjoy the referrals!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

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  • http://twitter.com/learnblogtips Rahul Kuntala

    I already use this strategy Jon. I thought you’ll say something more important like every time ;-)

    • http://jonloomer.com/blog Jon Loomer

      Hah! I guess I can’t do it every time, Rahul!

  • http://twitter.com/kolargol Mathias Philippe

    We use to have text there on my wife’s page ( http://www.facebook.com/realestatecdo ) but not anymore for some reason. I tried to edit it but it still does not appear, only on the about us page. :(

    • http://jonloomer.com/blog Jon Loomer

      Hey, Mathias! Yes, this is something I had completely missed. It only applies to a “local business.” Sorry about that!

  • http://youngblah.com/ Amit Chahar [ youngblah.com ]

    Simple and effective tip. Before liking any business page, most of the people including me prefer to visit the website and it gives easy access to the link.

    • http://jonloomer.com/blog Jon Loomer

      Thanks, Amit!

  • http://twitter.com/workwithgordon Gordon Robinson

    Jon another top tip – its so underutilised and so simple to implement …. have shared with my fan page … thanks.

    • http://jonloomer.com/blog Jon Loomer

      Thanks, Gordon! Definitely underutilized. I’ve seen too many who have an About box that cuts off mid-sentence because it’s too long. Keep it short and share the link!

  • Jo

    Hi Jon, I too have been doing this for some time, with little success! Most of my clients pages are set up as ‘local businesses’ and I have added urls in the About section however it seems Facebook randomly decides what information to display on the wall under the photo. A trick is to delete the geographic location data (and other info) so Facebook has no other choice but to select the About info but surely there must be a better way. Any clues?

    • http://jonloomer.com/blog Jon Loomer

      Hi, Jo! Local businesses are the exception since Facebook highlights hours of operation and ways to contact. Unfortunately, such pages can’t utilize this feature.

  • Jo

    Got it! Thank you, it has been so helpful to have someone clarify this.

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