My Favorite Things: Genesis Framework WordPress Theme

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This is part of a continuing series covering My Favorite Things for blogging and content marketing. Each week, I’ll review a tool I use and explain why I love it!

For years, I was doing it wrong.

At first, I thought I could simply create a blog on BlogSpot or WordPress.com. I didn’t want to spend money. I wasn’t going to pay for hosting or a domain, so there was no way I’d pay for a premium theme.
250x250 My Favorite Things: Genesis Framework WordPress Theme
Then I finally got serious and started building self-hosted blogs on WordPress. But even then, I refused to take a dive into premium themes.

Finally, I realized that if I wanted my business to be taken seriously, I needed a seriously powerful theme. That’s why, after months of research and gathering feedback, I went with the Genesis Framework by StudioPress WordPress theme.

The results have more than paid for that one-time fee. I’m thrilled with Genesis and use it exclusively to build websites for others. Here’s why…

  • Search Engine Optimized: Google will love you!
  • Turn-Key Designs: Dozens of child themes to choose from.
  • Unlimited Everything: Unlimited support, updates and websites.
  • Easy Customizations: Dozens of widgets and plugins made for Genesis.
  • Access to Expert Help and Code: Need help? You can get it.
  • Social Proof: All of the big dogs are using Genesis.
  • Proven Results: I’ve seen the difference in the numbers.

Search Engine Optimized


In prior iterations of this website, I used an SEO plugin like All-In-One SEO or WordPress SEO. Those worked fine, but heavy plugins like this one also slow the site down.

Genesis provides built in SEO tools to help you pick title, keywords and descriptions for search engines.

Additionally, if you want Google to love you, you need a site that is fast and cleanly coded. That’s exactly what you get with Genesis, giving you a built-in advantage.

Turn-Key Designs


If you want the generic version of Genesis, you can quickly convert your site and go happily into the sunset.

But countless developers have also created dozens of amazing child themes that are targeted at specific industries and needs. Here are a few examples:

I use the Sleek Theme for this website because it’s clean, professional and adds a home page that I feel is important for my business.

Unlimited Everything


When you buy the Genesis Framework, you get unlimited access to support and updates to the theme. Even better, there aren’t separate themes for personal use and consultants. Most themes put a limitation on the number of websites on which you can install the theme. If you want to install your theme on the websites of 20 clients, you can do that — and you only pay for Genesis once.

Sure, Genesis is slightly more than the typical premium theme at $79.95 (including the child theme). But understand that this is a one time fee and you get far more for your money than what you get for other themes. The few extra dollars is more than worth it!

Easy Customizations


It’s a piece of cake to change the layout of your website, choose different navigation styles and edit various settings for archives, use of images and much more. But that’s just scratching the surface.

One of my favorite things about Genesis is that I can easily create different templates for different sections of my site. Or choose a different template based on categories. This is great for providing relevant information related to the type of content in a particular blog post.

Additionally, there are dozens — even hundreds — of plugins and widgets created specifically for Genesis. Some are official Genesis plugins while others are created by fanatical developers who only build with the Genesis Framework.

Access to Expert Help and Code


Is the support forum helpful? Sure, it is.

But one of the reasons I love Genesis is the easy access to experts who write how-to’s on making very professional customizations to your website. Just run a Google search for any need you have, and you’ll find it.

Brian Gardner is my favorite source. I’ve used his tips to make some awesome customizations. Here are a few tutorials that he provides:

Whether you are or aren’t a developer, these are awesome tips for professional-looking changes that anyone can implement.

Social Proof


You know what sold me on buying Genesis? I started paying closer attention to the footers of my favorite blogs. Here, you’ll often see what WordPress theme they use. Over and over, I was seeing Genesis.

Here are a few of the “big dogs” who are “Powered by the Genesis Framework”:

This is a who’s who list of blogging. There are a ton more out there. If this doesn’t convince you that you need to give Genesis a serious look, I don’t know what will.

Proven Results


On April 26, I relaunched my site with help from Genesis. My site was doing reasonably well before the switch, collecting about 61,000 page views during the first 25 days of April (an average of just under 2,500 per day). Since the move to Genesis, however, I’ve averaged 3,500 page views per day.

Was the change entirely because of Genesis? Maybe there are other contributing factors. But it’s been a very steady, consistent rise since that point (following seven very inconsistent months of traffic).

Additionally, Genesis has helped me grow my email list. My list of subscribers has tripled in the less than three months since moving to Genesis, and much of that can be attributed to the great widgets, sleek design and custom code I was given to drive people to my newsletter.

This Dude: Genesis Fanatic


I’ve never been a fanatic of a particular WordPress theme. I’ve never understood anyone who was. Until now…

I love Genesis. If you are serious about your business or building professional websites for others, I highly recommend it!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • http://www.facebook.com/localbusinesses Sean Nuanes

    Fantastic write Jon…I am excited to meet up and learn more from an intellectual warrior…..

    • http://jonloomer.com/blog Jon Loomer

      Thanks, Sean! Really happy you enjoyed it.

  • Matt Heinricy

    I may have to upgrade! I too have been reluctant to jump into the world of paid themes. Sooner then later I will make the jump. Thanks again for a helpful resource.

    • http://jonloomer.com/blog Jon Loomer

      You won’t regret it, Matt! Really happy about it (as you can see)!

  • http://www.linkedin.com/in/annelizhannan Anneliz Hannan

    I hope the marketing team at Genesis Framework sees this piece and uses it for their social media marketing. Excellent review.

    • http://jonloomer.com/blog Jon Loomer

      Thanks so much Anneliz! Always happy to see you around here.

  • zubin

    John, please do something about the irritating, text obscuring floating bar on the left of the page… i’m sure you have some great tips and advice which we can all benefit from…but they’re unreadable.
    sorry abt the rant!

    • http://jonloomer.com/blog Jon Loomer

      Could you try again? I’ve tested this on every browser other than IE without issues. Just moved it further over.

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  • http://www.FarrukhNaeem.com/ Farrukh Naeem

    Jon – this is clearly one of the most succinct yet comprehensive Genesis review I have read. Thank you for taking the time.

    I am a big Genesis fan too – although I keep wishing for two things with the child themes:
    1. White background colour templates – it’s funny why these are mostly never offered as an option
    2. Better default fonts and typography styles and settings

    But then again, one can always customise it all or get a developer to do it.

    I have to now follow you on your social profiles as I am sure you share awesome content.

    • http://jonloomer.com/blog Jon Loomer

      You’re too kind, Farrukh! I tend to agree with you. While you can certainly update these things in the CSS, I’m pretty much a hack programmer. So it would help to have an easy interface to make those style changes instead of hacking away with css styles (lots of trial and error).

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  • http://twitter.com/dallassinglemom Heather Buen

    Thanks for such a succinct description. I think I might just make the move!

    • http://twitter.com/dallassinglemom Heather Buen

      and I will use your affiliate link ;)

      • http://jonloomer.com/blog Jon Loomer

        Woo hoo! Thanks, Heather! You won’t regret it.

        It should be clear, but I only promote stuff I use and love. I love Genesis!

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  • http://twitter.com/ravishukle Ravi Shukle

    Thanks for this Jon, you have just helped me make up my mind :)

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  • Amber

    Hey there Jon! Great article about Genesis. I recently switched over a few months a go, I love it however I find that some things I learned to program in the TwentyTen theme are a bit different than Genesis themes. I’m no programmer but I understand where code is supposed to go and get the jist of the functions and other page files but I’m still having problems customizing it to the extent I want to without having to pay a Genesis programmer. Is there a good spot for a beginner to learn more about Genesis? I’ve only found http://genesistutorials.com/ so far.

  • Guest

    Jon,

    We are currently using Genesis but I’m just not happy with our overall look. I want to put a theme on top of the Genesis framework we already have. I’ve look at appfinite.com but are there any other Genesis-driven themes I should look at?

  • Sara

    Hey Jon! Thank you so much for the article, you confirmed what I already knew … we can’t leave our Genesis framework. However, our website has a lot of problems and I’m not happy with the overall look and am doing a complete overhaul of our whole website. I want to stick with Genesis …. but I want a new theme to put on top of Genesis. What would you suggest and where can I find Genesis-friendly themes? (already look on appfinite.com and http://my.studiopress.com/themes/

  • Christopher Wilson

    Hi Jon, Are you still using Genesis now? What theme are you using now? Is it custom?

    • http://jonloomer.com/blog Jon Loomer

      Hey, Christopher! I am, and I’ve made some tweaks to the Epik child theme. Link to it is in the footer.

      • http://www.UnStuckable.co Christopher Wilson

        Thanks much.

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